Download - What Do Social Media Agencies Do?
What Do Social Media Agencies
Do?
By Gary Stockert
We play for a living! It’s hard work
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What do the below have in
common? • Lower Marketing Budgets
• Fewer leads/quality of leads
• Larger consumer demand for online content
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Social Media?
Our Industry’s Response
• Social Media Agencies sprouting up everywhere
• Traditional Agencies have a decision to make
• Everyone Struggles at First
• First In Wins
▫ For everyone
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Common Services
1) Development/Design 2) Engagement/Community Management 3) Consulting/Strategy
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Development Services
• Most Common form of services provided
• Set up work for Social Sites
• Do basic design work
• Some do more high end app development
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Engagement Services
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• Social Posting
• Responses
• Content sharing
• Also known as Community Management
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Consulting Services
• 100% Custom approach
• Strategy Focused
• Analysis
• Coaching
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Three Steps for Social Success
1) Implementation
2) Optimization
3) Monetization
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Implementation
• 0+ Fans, followers and connections
• Effort + $ = frustration
• Live Market test
• Base level strategy
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Optimization
• Fans, followers and connections are growing
• Not sure of value of web presence or “Likes”
• Effort + $=unsure about value
• Plateau effect on Business Owners
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Monetization
• 1,000+ fans, followers and connections
• ROI becomes a major factor
• Over the “hump”
• Effort + $=Measurable results
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Results
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Tips for Success at Any Stage
• Inform
• Educate
• Advise
• Incent
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Six Street Smart Questions
1) What do I hope to accomplish with my Social Presence? (Check the box factor)
2) How much effort and $ can I spend per month?
3) How are my competitors using Social?
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Six Street Smart Questions
4) Who best to manage my community?
▫ Me or a third party?
5) What content do I have that I can re-purpose?
6) How can I start now? (First in wins)
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Questions for the Presenter?
• Thanks for joining us!
Gary Stockert
612.293.0423
