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© 2012 GlobusMedia Ltd
Why Digital Asset Management is a must-have for marketers?Three business-critical benefits of using DAM
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.
Digital asset management
is a
MUST HAVE
for marketers
Here are three reasons why…
Why
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Part of the marketer’s remit ....
To create and manage content that is brand consistentfor a massive, and growing number of digital media channels
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.
That’s a lot of marketing content
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You cantake
control of your brandand content
withdigital asset
management
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A digital asset management system is a centralized place for
all of your marketing materials to be stored,
managed and distributed.
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Here are three business-critical benefits
of using a digital asset management platformif you are a marketer
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1. Strategic improvements and revenue growth
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You achieve a consistent brand message
because everyone creating and using your marketing can get hold of the same up-to-date content.
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Withcentral storage
of tool kits, how-to videos & templatesyou see
improved marketing efficiency &
higher employee productivity.
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Marketing teams no longer spend time searching for and distributing assets.
Now they can focus on the strategic tasks.
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2. Protecting your brand’s reputation 12
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You control:
• The content and assets your teams are allowed to use
• Who is using which images, logos and content
• What they are being used for• When your assets are reaching their
expiry• Where they are stored (no more lost
content)• How to eliminate the risk of leaking
sensitive materials
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Cutting the costs
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Using Digital Asset Management
saves a lot of money.
Some clients have seen savings of US$500,000 in year
one
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it is faster and easier to store and distribute your
marketing materials.
You reduce duplication of content because users can see what others
have already created.
No more reinventing the wheel!
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With digital asset management software..