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Blogging: What’s The Story?
J Joy A. Kennelly, Marketing Specialist/Blogger
www.thejoywriter.typepad.com
www.facebook.com/socialmediastrategistjoykennelly
www.linkedin.com/in/joykennelly
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What A Blog Is:
An Online Journal A Business ToolCommunication
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Blog Styles:
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Getting Started:
Create it yourself Outsource it Created by site visitors Teleseminars – transcribe and put on
blog Repurpose information Photos and videos
Source: NY Times Best Selling Author/Social Media Expert, Joel Comm
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Top 100 Blogger Blog Platforms:
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Top 100 Blogger Self-Hosted Blog Platforms:
Wordpress - 27 blogs
Movable Type - 12 blogs
Custom-made - 8
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Top 100 Bloggers Blogging Services Platforms:
Typepad (based on Movable Type) Wordpress.com (based on
Wordpress)
Blogger
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Blog Examples:
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Importance of Blog Links: Higher ranking in Google Increased Visitors Recognized as Expert in field Link to websites, your name,
topics Key to link to Twitter, Linkedin,
Facebook & other social media sites
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Professional Benefits: Greater visibility in their industry
71% Clients purchased products and
services 63% Company now regarded as a thought
leader 56% Speaking opportunities at
conferences 40% Source: Technorati ’09 research study
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Keys to Blogging Success:
Blog well & often - Quality content
List on Technorati, Other Blog Directories & Ping
Tweet blog posts, post on Linkedin, other social media sites
Comment on other blogs regularly
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Contact Information:
Joy A. Kennelly1601 N. Sepulveda Bl, #185Manhattan Beach, CA 90266
PH: 310 714-2077EMAIL: [email protected]
www.linkedin.com/in/joykennelly