Download - WELLWORTH - Launch 4page Supplement
ADVERTORIAL
Wellworth now open at Fairview TerrancesNew department store offers fun family shopping that’s well worth it
Two of the country’s most well-known families in lifestyle retail – the Tantocos of the Rustan Group of
Companies and the Zobel de Ayalas of Ayala Land, Inc. – have come together to create a new and exciting
shopping destination for the modern Filipino family: the new Wellworth Department Store which opens this
April 25 at the Fairview Terraces in Quezon City.
A joint venture between SIAL Specialty Retailers, Inc., a subsidiary of Stores Specialists, Inc., and Varejo Corp., a
subsidiary of Ayala Land, Inc., Wellworth is a value-based, mid-market department store chain that aims to tap into
the country’s growing market of aspirational yet price-conscious shoppers. The store is distinguished by state-of-
the-art design, helpful and engaging customer service, and a wide range of international, local, and exclusive
brands. Featuring over 15,000 square meters of retail space, the store carries a wide range of merchandise and
brands at price points geared towards Filipino families.
“Our target customer is the modern, middle class family,” says Mr. Anthony Huang, President of SIAL. “These
families are usually comprised of dual earners. Many of them have traveled and worked abroad. They are tech-
savvy and abreast of global fashion, trends, and cultures. They are smart shoppers. They know how to spot a
bargain and they will patronize establishments that value them. Wellworth is the store for the progressive, middle-
class Filipino family that demands more for their patronage.
We are very excited with this new concept as we bring tasteful, quality merchandise at exciting price points. At
Wellworth, we endeavor to marry the twin attributes of quality and affordability.”
Designed by award-winning German design house Blocher Blocher Partners, each floor of Wellworth has a distinct
shopping experience that brings new life and excitement to the typical shopping experience. The lower ground
floor features the children's section where light colors and wood create a calm and serene atmosphere. The upper
ground floor is divided into the bright and natural colors of the cosmetics section and the masculine and rugged
feel of the men's section. The second level is likewise divided into the glamorous ambiance of the ladies’ section
and the stylized urban world of the teens section. Finally, the third level houses the home section which offers
various themed areas for a free-flowing store-within-a-store environment.
In merchandise, Wellworth carries leading national brands across product categories, as well as exclusive
international brands and affordable private label brands. Children’s brands include Princess by Wellworth, Tutu
Much by Mandy dela Rama Santos, and private label Hugs and Kisses. Men’s brands include F&F of UK, Saville Row,
Swiss brand Tally Weijl, footwear brands XTI and Aerosoft and leading athletic labels Nike and Addidas. Local and
international brands for ladies include Bayo, Kamiseta, Tokyo Laundry, Sabina, and an RTW line of premium
custom jeans label Victor Jeans.
And when it comes to value for money, Wellworth’s complements its everyday affordable prices with various
promotions on a regular basis. Buy 1 Take 1 specials, price off, introductory discounts, and gift with purchase are
just some of the exciting deals that shoppers can expect to find when they shop. A weekly promo, Wellworth
Wednesdays, also offers exciting offers storewide.
What’s more, Wellworth’s loyalty card program the Shine Card allows members to earn points every time they
shop and enjoy exclusive benefits and privileges.
“As we prepare to formally launch this store on April 25, we are set to unveil a line-up of exciting promotions and
activities for the whole family to enjoy,” reveals Anthony Huang. “There will be over 300 promotions across our
different departments, and our special opening day offer will be an amazing 75% discount on brand new Samsung
smartphones. All day long, shoppers will also be treated to fun games and prizes, and they can expect these
exciting promotions and aggressive price points to continue all year long.”
With the grand opening of the new Wellworth Department Store, with more branches soon to come, everyone can
now enjoy fun family shopping that’s been well worth the wait.