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Wellness Tourism Solution
Through HADONG Eco-Village
Oh Chang SeokProf. of Healthcare Management
Young San Univ.
3 May, 2012
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Overview
The Problem
- Happiness & Justice
- Risk Factors
- Results in Healthcare
The Solution
- Limit of Acute Treatment
- Wellness Tourism Model
- “HADONG Eco-Village” Concept
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The Problem
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Ran
kCountry Rank Country
1 Denmark 79 China
2 Switzerland 89 Japan
3 Iceland 99 Kazakhstan
4 Austria 100 S. Korea
5 Bahamas 101 Madagascar
6 Sweden 107 Bangladesh
7 Finland 123 India
8 Brunei 158 Rwanda
9 Ireland 161 Russia
10 Luxembourg 180 Afghanistan
12 Canada 182 N. Korea
20 Malaysia 189 Code d’lvoire
21 USA 190 Somalia
67 France 192 Serbia Source : World life Expectancy 2010
World
Happiness
Ranking
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Index of Life Quality (Health Topic)
Source : OECD Better Life Index 2011
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Causes of Death :
(1) Cancer
(2) Stroke
(3) Coronary Heart Disease
Time of Death : ???
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What is Chronic Disease?
The world’s biggest killer’
according to the World Health
Organization(WHO).
Responsible for 63% of all deaths
worldwide.
Death are distributed widely
among the World’s Population.
Chronic Disease is result of
lifestyle, and is largely
preventable.
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Global Risk ; Chronic Disease
Next 20 years : The Big
4 will cost over US$30
trillion, representing 48%
of global GDP in 2010.
Mental Health condition
will account for the loss
of an additional US$ 16.1
trillion.
Since 2009, the World
Economic Forum has
identified Chronic
disease as one of the
leading treats to the
global economic growth.
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Life Style Behavior
• 50% of Food expenditure is Fast FoodPoor Diet
• Korean vacations : 11 days (20/20)
• Labour Hours : 2256 Hr(KOR)
Netherlands:1389,Germany :1430Hr
Working
• Excessive alcohol consumption, both in te
rms of morbidity and mortality, is consider
able in most parts of the world (2009; WHO
)
Alcohol
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Obesity Problem
The rise in overweight and obesity is a major health
problem
Across the entire OECD region, 17% of adult population
are obese
Obesity is a known risk for numerous health problem
including high cholesterol, diabetes, cardiovascular
disease, respiratory problem, musculoskeletal disease
and some forms of cancer
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Labour Hours
Across countries, actual hours worked are significantly
above the OECD average in
Korea, Greece, Chile, Hungary, the Czech
Republic, Poland, Estonia, Turkey and Mexico
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Smoking & Alcohol Consumption
Smoking
Alcohol Consumption
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Suicide Rates
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I’m on a mission… The Solution
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Limitation Of Biomedicine
Poorer results when condition
- Chronic
- Non-bacterial
- Non-mechanical
- Autoimmune
- Unknown or multi factorial etiology
Adverse effects of biomedical therapies
Rigid treatment delivery systems
Less time with physician
Possible sense of de-humanization &
Compartmentalization
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NIH Classification Of CAM
Mind-Body Therapies
– Meditation
– Biofeedback
– Hypnosis and Guided Imagery
Biologically-Based Therapies
– Botanicals and Herbs
– Nutritional Supplements
Energy Therapies– Reiki
– Qi Gong
– Magnets
Manual Therapies– Massage
– Chiropractic
Alternative Medical Systems- Ayurveda
- Traditional Chinese Medicine
- Homeopathy
Source : NIH(national Institutes of Health)
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Complimentary & Alternative Medicine
Prayer
Herbalism
Deep Breathing
Meditation
Chiropractic
Yoga
Massage
Natural Product
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Meditation Therapy Effects
1. MIND
• Intelligence growth
• Increased creativity
• Broader Comprehension
• Improved perception
• Greater Orderliness
2. BODY
• Lower blood pressure
• Improved health
• Reduced anxiety
• Decreased stress
• Reversal of aging
• Change in breathing
• Deep rest
3. BEHAVIORAL
• Increased productivity
• Relations at work
• Decreased drug abuse
• Self-actualization
• Increased self-concept
• Increased relaxation
4. ENVIRONMENT
• Improved quality of life
• Decreased crime
• Decreased violent fatality
• Reduced conflict
http://library.thinkquest.org/24206/meditation-therapy.html
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Plum Village
France Bordeaux
Thich Nhat Hanh
Performance Community
Mindfulness
- Bell of Mindfulness
- The Body as Practice
- Breathing
- Eating Together
- Hugging
- Lazy Days
- Taking care of Anger
- Tea Meditation
- Kiss the Earth
- Walking Meditation
- Solitude
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Auroville City
India Pondicherry
Mirra Alfassa
Spiritual-Community
Eco-Community
Economy-Community
Product & Donation
3,000 Aurovillian
Greenbelt, Peace Zone,
Culture Zone
Free School
No Certificate
5,000 People Guest
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HADONG SWOT Analysis
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
• Strong Leadership• Slow City Image• Buddhism Culture• Mountains/Rivers• Herbal/Meditation
Negative
Internal
factors
External
factors
Positive
• Low Good Infra• Products• Accessibility• Brand/Positioning• Marketing Resource
• Eco Oriented Policy• Rich People• Wellbeing Mood• Power Aging Generation
• Competition• Poor Central Supply• Prefer Abroad
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HADONG Eco-Village Concept
Meditation Area
Hosing
Area
Eco Healing
Area
Eco-School
Area
Culture Area
Activity
Area
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Meditation Area
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Housing Area
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Housing Area
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Eco-Healing Area
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Eco-School Area
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Culture Area
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Activity Area
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休 (stop)
息 (breath)
笑 (smile)
Oh Chang SeokProf. of Healthcare Management
Young San Univ.
休 (Stop)
息 (Breath)
笑 (Smile)
Thank You