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Boston Brussels Chicago Düsseldorf Houston London Los Angeles Miami Milan Munich New York Orange County Rome San Diego Silicon Valley Washington, D.C.
Strategic alliance with MWE China Law Offices (Shanghai)
©2009 McDermott Will & Emery LLP. McDermott operates its practice through separate legal entities in each of the countries where it has offices. This communication may be
considered attorney advertising. Previous results are not a guarantee of future outcome.
Welcome to Tim’s PowerPoint
Tim Vasil
August 6, 2009
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www.mwe.com
Boston Brussels Chicago Düsseldorf Houston London Los Angeles Miami Milan Munich New York Orange County Rome San Diego Silicon Valley Washington, D.C.
Strategic alliance with MWE China Law Offices (Shanghai)
©2009 McDermott Will & Emery LLP. McDermott operates its practice through separate legal entities in each of the countries where it has offices. This communication may be
considered attorney advertising. Previous results are not a guarantee of future outcome.
SEO: Some Common Sense Tips
Tim Vasil
August 6, 2009
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Maximize your page title
Welcome, Home- don’t do it!
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Of course, sometimes you have to…
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The importance of a title
The page title is valuable real estate that search
engines look it- use words you want users to find
that page with
Use tools like Wordtracker, Google’s Adword
(https://adwords.google.com/select/KeywordTool
External) to see if the keywords come up
Know which battles to fight – both internally and
with other sites
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Example: Chicago ESOP Lawyer
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Bonus: ESOP Lawyer
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Which battles to fight…
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Offer alternatives
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Google Analytics is your friend
Free
Easy to install- a little bit of code on each page
Easy to use
Find what’s getting traction, get back to authors
and ask them to update it. Include links from the
original to the new document, and vice versa
Urchin- same engine, some key differences
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Nice thing about SEO…
If it has to do with the internet, there’s a ton of
info about it on the internet!
Further http://www.further.co.uk/blog - 100 SEO
Tips in progress
SearchEngineWatch
http://searchenginewatch.com/
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Learn from the pros…
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Oh yeah, Twitter
Get on it if you’re not – even just to search and
follow
Follow colleagues- and follow who they are
following
Next, tweet when you can- mix personal and
professional- let people know who you are
As an organization, use twitter to repurpose web
content- not ideal, but better than nothing
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TweetDeck (http://tweetdeck.com/beta/)