WELCOME!
International Marketing
September 2017 – Winter Semester1
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WHY ARE YOU IN HIGHER EDUCATION?
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WHY ARE YOU IN COLLEGE?
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SEATING AND ATTENDANCE
• You will be assigned a SEAT AND a NUMBER in class.
• Sit in that seat each class. If you are not in that seat, then you are absent.
• Attendance by checking the empty seats and WILL NOT call your name
• Empty seat = Absent student
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TEAM WORK
• You will be divided in teams and working in a team, you will learn respect, empathy, trust and build understanding on how to value friends and colleagues
• I will assign teams randomly to students and each team will be formed by 3 members or 4 members if someone is left with no team.
• In this class we will have 31 teams. 1 team with 4 members and 30 teams with 3 members each.
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TEAM NAMES
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NIKE ADIDAS SUPER HARMOUR
REEBOOK PUMA CONVERSE
K-SWISS ASICS LI-NING
FILA NEW BALANCE VERSACE
ARMANI DOLCE&GABBANA CHANEL
DIOR FENDI BURBERRY
GUCCI HERMES LOUIS VUITTON
PRADA HTC SONY
OPPO VIVO HUAWEI
APPLE SAMSUNG LG
ASUS
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Team Members
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Chinese Name
Pinyin Name
English Name
Student Number
Class
Chinese Name
Pinyin Name
English Name
Student Number
Class
Chinese Name
Pinyin Name
English Name
Student Number
Class
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Team Organization Chart
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Team Name
Team Leader
Project Leader
IT Leader
Project Leader
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Team Member Profile (English Name)
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Date of Birth: Hometown:
Province: Country:
Preferred Hand-phone Brand:
Favorite Fashion Brand:
Favorite Singer: Favorite Sport:
Favorite Star: Favorite Food:
Favorite Color: Favorite Hobby:
Write an English sentence that define your personality and unique
self:________________________________________________________
___________________________________________________________
Write in English your goals in life after you graduate from this
university:___________________________________________________
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CHINESE STUDENTS• Many of you are shy…You don’t feel
comfortable speaking in a group /class in English.... DON’T BE SHY
• You won’t ask a question because other students may laugh at your poor English....
... BE BRAVE
• Your teachers in the past have become angry when you interrupt them to ask a question...
WHY?Visit https://grandemareopenseatoknowledge.wordpress.com/
With me, you need to ask questions because1. I appreciate your efforts to learn
2. I value your input. Your opinion is important to me because it shows your initiative and it means a lot to me.
3. You do not agree with me, I am absolutely fine with it. I am interested to know why, how much, in what, where, in which point you do not agree with me. If you have a theory to share you need facts and you will rock it.
4. You find something related to the contents of the subject which you like to share then I promptly invite you to share in class.
5. I will notice and note down every single effort you make to learn and every single one of them will contribute to a wonderful finale excellence for you
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Learning is Growing
1. Knowledge is power and Education gives you the basic foundation to build it.
BUT Let’s play
To every letter belongs a number
A=1 B=2 C=3 D=4 E=5 F=6 G=7 H=8 I=9 J=10 K=11 L=12 M=13 N=14 0=15 P=16 Q=17 R=18 S=19 T=20
U=21 V=22 W=23 X=24= Y=25 Z=26
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Now using the code given find out the Mathematical Value of:
EDUCATION =
KNOWLEDGE =
ATTITUDE =
• `
LIFE IS ALL ABOUT ATTITUDE`
9393
100
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GOOD ATTITUDE
• Always take notes.
• Bring to class
– the handouts of the lecture
– Pen
– Paper to write
–Use MP3 to record the lecturer’s speech
• You do not understand. Note down and ask end of the class 14
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YOU ARE Ladies and Gentlemen
• You behave like that all the time.• You must act like adults.• You must treat each other as adults
(RESPECT).• I WILL TREAT YOU AS AN ADULT AND
WITH RESPECT• I address you with the title Mr. or Miss
and your name and you call me Mr. Da Hai
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Why Respect and What is it?
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THIS COURSE
You need to balance FUN ... WORK.
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HOMEWORK .. ASSIGNMENTS.. ETC
• Always put your ENGLISH NAME and STUDENT NUMBER
• NO HANDWRITTEN WORK. All your homework must be printed on A4 page– WORD DOCUMENT
– FONT Times New Romans SIZE -12
– Space Line 1.5, Indent Left 0.5, Right 0.5, First Line 0.5
• All your work must be handed in to the teacher’s assistant IN CLASS on time
NO LATE WORK WILL BE ACCEPTED
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YOU ARE Not Ladies and Gentlemen when……
• You do not behave like one• You give excuses (do not say sorry. You
know is wrong, just do not do it…)• You do not respect each other• You miss to greet each other• You shout and raise your voice• You do not follow rules or you do not
care19
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•
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• If there is a problem there is always a solution
• You are the solution or you ask help to find the solution
IF NOTThen
• Your are the problem or part of it 21
From Problem to Solution
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There is always help….
I am Mr. DA Hai. I am here to
help and assist you. How can I
be of service to you? How can I
assist you? How can I advice
you? How can I make your
learning better? Do you have
doubts?
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BUSINESS CLASS - 5 RULES
1. Come to class on time - please be punctual
2. No sleeping – please concentrate
3. No using phones – you will disturb others
4. No rude behavior – respect others in the class and be polite all the times
5. No cheating – cannot be dishonest in life24
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PunctualityYou must always be punctual
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CLASS RULES RULE 1 - Come to class on time
• If you are not in the classroom before the beginning of class ... I MAY mark you absent!
• You are late ... I may have already marked you absent!.. Come and sit in class and learn something!!
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CLASS RULES RULE 1 - Come to class on time
• Rules for absence are as per the college
• But in my class I will decide if your letter for being absent is good or not! However, I will mark you absent as your 10% attendance is concerned.
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CLASS RULES for ABSENCE Marking for Absence
• Management and Myself accept your absence. You get a yellow mark. Meaning you can sit the exam but you will not get full 10% attendance
• You are late but your name has not been called, you are lucky. If your name has been called you are absent but get 0.5 and red mark instead of full presence. Greet, apologize and sit down.
• You name has been called then you are fully absent. If you do want to cancel the absence, before next class type 400 words in English of your understanding of the class for which you have been marked absent
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CLASS RULES for ABSENCE How to cancel the absences
• Type a report of 400 English words of your understanding of the missed class.
• If it is considered original work and you can explain it in your words then your absence will be changed in attendance
• Remember there is only a limited number of absence allowed as per University rules.
BE THE BEST ABOVE THE REST. THE LAST WILL NEVER BE THE FIRST. ATTITUDE COUNTS.
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CLASS RULES RULE 2 - No sleeping
• TEACHER ... will NOT sleep in class…
• STUDENT ... Will NOT sleep in class ...
• YOU SLEEP... I will mark you absent!!
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CLASS RULES RULE 3 - No using phones
•No sms
•No QQ
•No texting
•No calls
•No Cheating 31Visit https://grandemareopenseatoknowledge.wordpress.com/
CLASS RULES RULE 4 - No rude behavior
• CLASS is based on international social etiquette. We will use international rules of civil behavior in this class.
• Only ONE person to speak.TEACHER SPEAK – student must listenSTUDENT SPEAK – TEACHER AND ALL STUDENTS
MUST LISTEN. This is respect. No talk over, no interruptions, no
lack of sensitivity.
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CLASS RULES
RULE 4 - No rude behavior (Cont)
• No spitting
• No eating
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No intoxicating
drinking
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Sickness, Bad feeling, Discomfort
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If you feel sick in class please
inform me immediately. If you
need go to WC or take a break
I will ask the monitor or vice
monitor to follow and escort
you and you can take a break
If you need to go and see a medic
please inform me immediately the
monitor or vice monitor will escort
you to the nearest clinic for
medical assistance
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CLASS RULES
RULE 4 - No rude behavior (Cont)
• You want to go to W.C. ... just leave quietly …. when you return... just go back to your seat quietly. Monitor or Vice Monitor will accompany you.
• You do not need permission from me or your classmates to go WC or make a call. DO NOT DISTURB OTHERS
• If you leave and do not return, then you will be marked ABSENT . 35
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During breaks or before
class or after class, if you
eat, drink or discard
something you do not need
PLEASE DO NOT LITTER
Every week a vice monitor
will be in charge of the up-
keeping of the class.
PLEASE RESPECT THE
ENVIRONMENT
UP-KEEP THE CLASS
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Class
Monitor
Vice
MonitorVice
MonitorVice
Monitor
ManagerTeam 1
Team 2
Team 3
ManagerTeam 4
Team5
Team 6
ManagerTeam 7
Team 8
Team 9
ManagerTeam 1
Team 2
Team 3
ManagerTeam4
Team 5
Team 6
ManagerTeam 7
Team 8
Team 9
ManagerTeam 1
Team 2
Team 3
ManagerTeam 4
Team 5
Team 6
ManagerTeam 7
Team 8
Team 9Visit https://grandemareopenseatoknowledge.wordpress.com/
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CHEATING
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CLASS RULES RULE 5 - NO Cheating
• Don’t do it… don’t even think about it...
• Do not copy another students work...
• Do not copy from the internet ... • Do not use notes during an exam... • NO Cheating .....
HOMEWORK TEST
PROJECTS EXAMS
**ANY ASSIGNED WORK**YOU CHEAT =YOU FAIL IT = ZEROVisit https://grandemareopenseatoknowledge.wordpress.com/
CLASS RULES RULE 5 - NO Cheating (FAIL)
• Cheat = ZERO • No mercy! No excuses! No second
chances!
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CLASS RULES
• Attendance – 10%• Surprise Test – In class Q&A, homework, teamwork
20%• Mid-Term Project – 20%
• Final Exams – 50% Written tests
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CHEAT
at your
risk
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GRADING
60% is required to pass.
CLASSROOM ACTIVITIES FINAL TEST –JAN 18
50% 50%Participation 10% Final Exam
Homework (assignments, teamwork, projects) 20%
Class Participation
Midterm 20%
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WHAT YOU MUST DO TO PASS Read the textbook (30 minutes)
Per dayMake notes (in class) and review them and
compare them with your teammates
Ask questions in class, after class, during visiting hours
Answer questions and review the material before the next time
Participate in discussions and take initiative Good quality homework
Attend classes regularly and minimiza absence Behave and follow rules
Meet deadlines no excuses Learn and study hard...Don’t be lazy. A sleeping fisherman cannot see the fish
swimming away
Use Student hours because they are for your benefits
Pay attention ... Do not sleep, do not pay the phone, do not play around
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Course Plan
Week 1 – Introduction to the course Week 9 Developing a global vision through Marketing Research
Week 2 – Scope and Challenge of International Marketing AndThe Global Environment of International Marketing
Week 10 – Global Marketing Management: planning and organization
Week 3 – History and Geography the Foundation of Culture
Week 11 – Products and services for consumers
Week 4 – Cultural Dynamics in Assessing Global Markets
Week 12 – Products and Services for businesses
Week 5 – Culture, Management Styles, and Business Systems
Week 13 – International Marketing Channels
Week 6 – The political environment: a critical concern
Week 14 – Integrated marketing communication and international advertising
Week 7 – The International Legal Environment: Playing by the rule
Week 15 - Personal Selling and Sales Management
Week 8 – Mid Term Exam Week 16 – Pricing for international markets44
• Homework assignments for the semester.
• ½ Chapter each week – Read, Study, Learn!
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BUSINESS CLASSIn this course, you will study
–English business terms
–International Marketing and Business Concepts
–International Marketing and Business Principles
–International Marketing and Business Rules
• The textbook to be used as reference is: Principles of International Marketing, Philip Kotlers and Gary Armstrong
• Supplementary References: PDF files, videos, test quizzes, vocabularies and dictionaries, websites supplied by the lecturer
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BUSINESS CLASS- HOME WORK• You are read, study, analyze, assess and
learn all the material supplied and given to you
• You are required to discuss what you have read and learned each week.
I WILL ASK QUESTIONS….YOU WILL ANSWER.
YOU WILL RECEIVE POINTS FOR ANSWERING 46
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BUSINESS CLASS- HOMEWORK)What you need to focus on in each
week:
• ALL Summary Questions I will provide to you
• ALL Key Terms at the end of each week I want you to leran and study
Read and Know it - so you can answer questions in class.
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BUSINESS CLASS- ENGLISH
In this class, we
•only speak English.
•only write English.
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ENGLISH -STUDENTS EXCUSES“My English is so poor!”
• You have studied English .. Now you have to use your English
• You have studied ENGLISH for 6 years.• You have practiced your English for 6 years.
If you still do not understand ENGLISH you have a serious problem ... get help! Find English corners, meet foreigners, practice with your friends, go to office hours
• Speak to your ENGLISH TEACHER or a friend, use the wonderful and well equipped library this university provides you
• Remember. Ladies and Gentlemen have no excuses, give no excuses, accept no excuses for things they are responsible fot
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Be Serious about this course
• You may think that this class is hard. Yes it is
without studying. If you think so ....you are wrong.
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Remind yourself ...
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ANY QUESTIONS
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