Download - Wegmans way retail mgt
![Page 1: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/1.jpg)
Wegman’s WayUS Grocery Retailer
Presented By:Bhupender SinghGaurav SoniJaved SidaPankaj KumarRahul JainShaunak PonksheShrihari Mitkari
![Page 2: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/2.jpg)
Background• 1916 started by John & Walter Wegmans as
a Wegmans food market• Headquarter Gates ,New York• Known for people centered values• Known as a premium priced retailer• USP- satisfy customer through employee
satisfaction• Till 2012- got 15 times place in Fortune
Magazine’s100 best companies for work• Slogan-”Everyday You Get our Best”
![Page 3: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/3.jpg)
Product Line• Beverages• Grocery items• Seafood items• Bakery supplies• Floral• Pastries• Restaurants• Pharmacy• Giftcards• Dairy• Personal care• Cookware,Tableware,Accessories
![Page 4: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/4.jpg)
Internal and Interactive Marketing
Employee Friendly Flamboyant Customer Experience
![Page 5: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/5.jpg)
•
Employee Friendly
![Page 6: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/6.jpg)
“Employee First And Customer Second”
![Page 7: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/7.jpg)
Internal MarketingFull and part time employees with high end market salariesGenerous college scholarshipExtensive training programsUnique knowledge gathering tripsEncouraging each and every employeeFull time designed coordinator
![Page 8: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/8.jpg)
Advantage of Wegmans store
• Extremely fresh food and good variety of goods
• Variety of products• Larger store area• Specialty shops-400 different
varieties• Stores within store• Cross Merchandize
![Page 9: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/9.jpg)
Flamboyant Customer
service
![Page 10: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/10.jpg)
Customer Service
Convenience customer serviceCheckout line which has not too longOffer helping hand for wandering customersFull service websiteGourmet cooking classes
![Page 11: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/11.jpg)
Job Specification
Career Decisions
Development
Effective communication
Compensation
Bubble Chart
Bubble System
![Page 12: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/12.jpg)
Wagmans Way Strategy
• Consistent low price model
• Extremely high margin
• Relationship with partners
• Better forecasting and distribution system
![Page 13: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/13.jpg)
Wegmans And Walmart
Wagmans• Using CLP model• Employee first and
customer second• Never compromise with
margin• Huge product line• More professional &
classier
Wallmart• Using EDLP model• Customer is the Boss
• Compromise with margin
• Limited product line• As compare to Wegmans
less professional
![Page 14: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/14.jpg)
SWOT Analysis
Strength• Diversify
product portfolio• Recognition for
standard• Strong footfall in
US market
Weakness• Product
recalls• Limited
geographical concentration
Opportunity • Growing
organic food industry
• Growing opportunities in etailing
Threat• Highly
competitive market
• Perishable goods• Organized
shoplifting
![Page 15: Wegmans way retail mgt](https://reader036.vdocuments.us/reader036/viewer/2022062401/589f81621a28abf0638b56b5/html5/thumbnails/15.jpg)