Website Usability Evaluation
Our Service
Perform an in depth evaluation of the website
Offer a service to web designers and business owners
Provide feedback on how the website can be improved
Offer a range of packages to suit customer needs.
Our Service
The main areas which we look at are :• Home page content review• Structure and design/aesthetics• Navigation and layout• Search Engine Optimisation• Usability / user friendliness• Accessibility• Functionality (if applicable)
Innovation
Not an entirely new idea Mark of certification given to approved
websites. Offer a subscription service to web
designers, for a fixed fee, any number of websites reviewed.
How our business will benefit the Customer Propel our clients to new levels and
enhance their online presence
Our service will provide the customers with an in-depth analysis of their website.
Our service will aid the customer in developing a website of the highest standard.
How our business will benefit the Customer Our service will provide web-designers
with an additional seal of approval.
The customers website will see a dramatic increase in their traffic – leading to increased revenue.
Discover new marketing opportunities for the customers business.
How our business will benefit the Customer What the customer gets from our
service?Basic Package:7 point usability analysisCustom Package:The customer can adapt our service to suit
their needsPremium Package:Comprehensive package which includes a
follow up
Target Market Businesses who’s websites are not
performing satisfactorily Online Companies who want to increase
site traffic and revenue Website designers who want to add third
party approval to their sites Older websites who want to modernise 47 million new websites registered every
year
Competitors
Relatively few competitors exist Large number specialising in SEO or
Usability separately Few offer a holistic website evaluation,
which we aim to provide Concentrating on the Irish Market for the
first 2 years
Expansion
When established in the Irish market:Expand into global market
Establish/Acquire a web development sector of the company
Build up the brand recognition of the company
5 year Plan
Year 1 – Establish ourselves in the Irish Market
Year 2 – Strengthen our position in Ireland
Year 3 – Expand into a European market
Year 3 – Establish web design branch company
Year 4 – Expand to Global Market
Year 5 – Revenue of €500,000
Revenue Mechanisms
Initial Start Up CostsInitial Technology Development
○ Domain Name ○ Website Development○ Hosted Account
Advertising Fees/ Marketing
Revenue Mechanisms
Revenue Mechanisms
Expected RevenueInitial start up cash
○ €2500 from each partner Aiming to get 40 customers in the first year
○ 75% to take the basic package.○ 25% split between the other two packages.
Revenue Mechanisms
Revenue Mechanism
Expected Costs For ExpansionAdvertising StaffTechnologyNew Office
Revenue Mechanism
Expected Revenue After ExpansionAiming to get 1000 users by 3 yearWe hope that 50% of our customers will be
using us to develop their sites