Download - Website Design - Internet Marketing Pillar #2

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Pillar #2:

Website Design

Pillar #2: Website Design


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Pillar #2: Website Design• Behind the scenes coding• Navigation structure• On-site optimization• Precise relevance of each page• Improving conversion rates



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Behind the Scenes Coding• Has to be as efficient as possible• Store ‘style’ files off individual

pages• Limit duplication of code• Ordered correctly for search

engines



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Navigation Structure• Related pages within categories• Access categories from home

page, then pages within categories• Link to every page using keyword

phrases



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On-site Optimization• Eight essential aspects of on-site

optimization



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On-site Optimization• 1) Page title



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Week #2: Keyword Research


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On-site Optimization• 2) Meta description



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On-site Optimization• 3) Heading tags



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On-site Optimization• <h1>Latest Business Articles</h>• <h2>Less Important Sub

Heading</h2>• <h3>Even Less Important Sub

Heading</h3>



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On-site Optimization• 4) ‘Alt’ Tags



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•On-site Optimization• <a

href="http://www.buildyourownbusiness.biz"><img src=" http://www.buildyourownbusiness.biz /business-articles-LOGO.gif" alt=“Business Articles Logo“ width="260" height="59"></a>



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On-site Optimization• 5) Keyword rich navigation



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On-site Optimization• 6) Good URL format



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On-site Optimization• www.buildyourownbusiness.biz/

change-management-articles• www.buildyourownbusiness.biz/

change-management-articles/what-is-change-management



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On-site Optimization• 7) Don’t link to the same page in

two different ways



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On-site Optimization• www.buildyourownbusiness.biz• www.buildyourownbusiness.biz/

index.html



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On-site Optimization• 8) Use ‘No Follow’ tags where

appropriate



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On-site Optimization• <a

href=http://www.buildyourownbusiness.biz> rel=“nofollow”>About Us</a>



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More Site Architecture Tips• Stick to one specific topic each

week• Have a logical progression• Less is sometimes more when it

comes to conversion rates• One call to action



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Precise Relevance of Each Page• One subject for each page• Aimed at relevant readers• Designed with search engines in

mind



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Improving Conversion Rates• What is your goal per visitor?• How do you measure your goals?• Capture contact details• Test different page copy



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Pillar #2: Website Design• Behind the scenes coding• Navigation structure• On-site optimization• Precise relevance of each page• Improving conversion rates



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Download - Website Design - Internet Marketing Pillar #2

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