Download - WebRTC Market Status & Voice/Video Overview
The views expressed in this presentation do not necessarily reflect the views of AT&T.
WebRTC: State of the Market Dean Bubley, Disruptive Analysis
AT&T Developer Conference, Las Vegas, 5th January 2015
[email protected] @disruptivedean
Copyright Disruptive Analysis Ltd 2015 January 2015
About Disruptive Analysis
Independent analyst house & strategic consulting firm
Advisor to telcos, vendors, developers, regulators & investors
Contrarian with controversial opinions
Covering WebRTC since June 2011
Reports on WebRTC Markets & Strategies Feb’13 & Sep’14
Recognised with a WebRTC Pioneer Award
Twitter @disruptivedean Blog: disruptivewireless.blogspot.com
Copyright Disruptive Analysis Ltd 2015 January 2015
The question I always ask at telecoms events…
Copyright Disruptive Analysis Ltd 2015 January 2015
Why do people make phone
calls, or video calls, anyway?
Old distant voice [Tele-phone]
>100 years ago
Pretty good for the 19th century...
Copyright Disruptive Analysis Ltd 2015 January 2015
But apart from mobility, not much has changed
Communications makes more sense in context
Phone calls are jacks-of-all trades. Many use-cases:
Gossip
Meeting up
Flirting
B2C Cust Svc
B2B internal
Spam
Showing off
Work
Wasting time
Copyright Disruptive Analysis Ltd 2015 January 2015
Diagram is illustrative, not actual data
Enter WebRTC…
WebRTC is a way to “democratise” the use of voice & video
communications beyond traditional phone calls.
It enables developers to embed “real time” communications
directly into websites & apps in innovative ways.
WebRTC can also be integrated with all sorts of existing
communications systems & platforms
This significance of this is huge & underestimated.
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3 trends: competition, embedding & substitution
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Cheaper,
better,
“calls”
Better ways
to perform
tasks
Non-call &
embedded
voice
Skype Appear.in Viber
iMessage Amazon Snapchat
Uber Facebook Kayak
Realtime comms is becoming purpose- and context-specific
Video
optional
Original “web” vision of WebRTC (2012 view)
Copyright Disruptive Analysis Ltd 2015 January 2015
Web server
Javascript APIs W3C
(connect, use cam/mic, send data)
IETF RTCWeb Protocols
(codecs, transport, security etc)
Browser
P2P
Voice
Video
Realtime
Data
No pre-defined
signalling, IDs etc
Javascript APIs W3C
(connect, use cam/mic, send data)
IETF RTCWeb Protocols
(codecs, transport, security etc)
Browser
Open-source, no plug-ins Open-source, no plug-ins
Evolved vision of WebRTC (2013/14 view)
Copyright Disruptive Analysis Ltd 2015 January 2015
Gateway or
platform
[media,
signalling,
identity,
security etc]
SS7/IMS
UC
Contact
centre
etc
Javascript APIs W3C
(connect, use cam/mic, send data)
IETF RTCWeb Protocols
(codecs, transport, security etc)
Browser
Open-source, no plug-ins
Web server
Built-into apps / OS
And in 2015: Technology purists need not apply
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“WebRTC” is more a philosophy
than a fixed standard
Javascript WebRTC
APIs W3C
IETF RTCWeb Protocols
Browser
IETF RTCWeb Protocols
(+maybe modifications)
3rd party APIs & cloud
platforms
Plug-ins
ORTC API
ORCA API
IETF RTCWeb Protocols
Browser + ???
??
Gateways
IMS
UC
Call centre
etc
WebRTC on >6bn devices by 2019
Copyright Disruptive Analysis Ltd 2015 January 2015
Million WebRTC
devices worldwide,
year-end
Source: Disruptive Analysis 2014 Edition WebRTC Report
0
1000
2000
3000
4000
5000
6000
7000
2011 2012 2013 2014 2015 2016 2017 2018 2019
Other (TV+M2M/IoT)
Smartphones
Tablets
PCs
Devices & IoT
WebRTC use-cases & platforms
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Enterprise
Telcos, TV & other SPs
Cloud Platforms, APIs & SDKs Tool & Enablers
Consumer Web/Apps
Lead WebRTC use-cases, Jan’15
Copyright Disruptive Analysis Ltd 2015 Source: Disruptive Analysis WebRTC report update Sep 2014
Customer service & platforms • Mayday, Amex etc video support • Contact centres (internal / call-me) • Developer SDKs/platforms • Analytics & processing
• Mobile consumer VoIP & social chat • Remote 1-1 education/training/healthcare • Free standalone video-calling • Conferencing niches & web extensions • Innovative UC & collaboration
Live & commercial
• Full-scale corporate conferencing & UC • Telco VoLTE/IMS extension • CDNs, File/screen-sharing & anonymous search
Pilots / pre-commercial
Trials & demos
• Entertainment & consumer electronics • IPTV & personal broadcast • M2M & IoT • Public Safety
New models for customer service & support
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• Two-way audio
• One-way video
• Remote control
• Screen-sharing
Innovator: Amazon Mayday
Future?
Website support goes beyond IM
Video check-in agents at smaller airports
Video tellers at ATMs for added confidence &
personalisation
Enterprise comms becoming “dis-unified”?
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UC
core
WebRTC APIs Customer
interaction
Collaboration &
conferencing
Vertical
apps
Mobility Horizontal
apps
UC extended by WebRTC
via WebRTC
app framework
UC marginalised by WebRTC
User UC
Conferencing
Integrated app
needing legacy
telephony etc
Comms-enriched
apps & cloud
services
Federated apps,
common platform
Standalone apps
Mobile apps
De-lamination of communications
Copyright Disruptive Analysis Ltd 2014 November 2014
Connectivity
UI / UX
Cloud / Processing / APIs
Application Logic
Identity / Security / Interoperability
Firewall traversal APIs
Bandwidth estimation
WebRTC IaaS
Decomposed
functions or
auxiliary
services
Transcoding aaS
Public network gateway
Identity APIs
Cloud platform & APIs
Open-source libraries
Comms-enabled OS
Mobile SDKs & APIs
Cloud storage
Analytics aaS
Browse / app / hybrid
A/ B testing
3rd-party buttons/APIs
Developers have a huge range of choices of how to create apps/experiences
New stakeholders in service/app creation
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Telco /
MSO
End-user
Vendors
&
standards Services creation
Experiences
consumption
Experiences curator
Experiences designer
Experiences developer
Cloud
API
player
IT
vendor Platform creation
Open-
source
In-
house
dvlpt
Element creation
WebRTC vendor / platform space very complex
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General +
mobile SDK
Products Services
Functions
Solutions
Platforms
Gate-
ways/
SBCs
API
pltfms
2013
2014
App
Pltfm
TURN
Media
Server
aaP
Video chat
IMS/
WebR
TC
Vertical SaaS
(CRM, HR etc)
Media
servers
UC &
UCaaS
Messaging
CRM
/CCs
UC
WebRTC is likely to touch a large % of Internet users
Copyright Disruptive Analysis Ltd 2015 January 2015
Million
Internet Users,
year-end
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2011 2012 2013 2014 2015 2016 2017 2018 2019
Users of app-embedded VoIP/Video comms
Internet users not using app-embedded VoIP/video
Source: Disruptive Analysis 2014 Edition WebRTC Report
Conclusion
WebRTC is maybe most exciting thing in comms for 10 years
“Democratisation” of voice & video into web & apps
Not just about “calls” but new ways to interact
Already here & being used
Not just about browsers – mobile growing fast
A “movement” as well as a standard
Important role for platform / API providers
Many options for telecom providers to become involved
A new ecosystem for developers, telcos & cloud players
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2014/15 Disruptive Analysis WebRTC Report
196 pages
>100 tables & charts
Primary research
Detailed forecasts
Author is WebRTC Pioneer
Telecom, business, consumer &
M2M use-cases
Analysis of platforms/cloud
Copyright Disruptive Analysis Ltd 2015 January 2015
www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
Skype:disruptiveanalysis
WebRTC: appear.in/disruptiveanalysis
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