Download - Webinars and podcasts
Webinars and PodcastsKevin Mulryne
Kevin Mulryne
• 1993 Primary teacher• 2000 Webinars for ECOS• 2006 E-Learning Specialist, NCSL• 2010 Podcasting• 2011/12 European Podcast Awards• 2014 Edublog Finalist, Best Educational Use of Media• 2015 Finalist, UK Podcasters Awards• 2015 number 3 in iTunes
Photography byWilliam Mulryne
So far…• Podcast episodes:
328• Webinars:
Lost count…probably about the same number
Why consider webinars and podcasting?
‘Stickier Marketing’ by Grant Leboff
•Marketing is now an end in itself
•Content marketing
• Blog
• Free tips, resources
Relationship marketing
ROI -Return On Investment
ROI -Return On Investment
ROR -Return On
Relationship
Definitions
Webinar
• Live event (can be recorded)
• Attend live (watch recording)
• Video and audio
• Often stand-alone
• Global reach (time zones!)
Podcast
• On-going or discrete series
• Subscribe to, on-demand
• Audio only (could be video etc.)
• Show notes, links, discussion
• Global reach (no timing issues)
Definitions
Webinar
• Builds authority
Podcast
• Builds authority
• More personal experience
• Develops strong relationships
How to decide
Audience and
Purpose
Webinar• Integrated tools• Expensive• Go To Webinar• WebEx
• Less expensive model• Zoom.us
• ‘Free’• Google Hangouts (On Air)• YouTube Live• Skype
Webinar• New models• Meerkat• Periscope• Blab.im
Podcast
• How many existing and prospective clients do you
speak to directly every day?
• How easy is it to create and maintain relationships
with your existing and prospective clients?
• How easy is it for your prospective clients to find you?
• What do you do if you keep getting asked the same
questions?
• How easy is it to maintain regular content marketing?
What if…
Next steps• Podcasting Primer email list• Sign up for free:• Zoom.us• Periscope• Blab.im• Google hangouts
• Webinar replays on YouTube• Subscribe to:• Pivotal Podcast• The School of Podcasting
Questions?