Download - Webinar: How to Use Rich Push
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Webinar
How to Use Rich Push
04/26/17
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Meet Your Hosts
Aaron SawitskyLocalytics
Head of Product Marketing
Kristina LisackiLocalytics
Account Manager
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Agenda
Intro
Best Practices
Sending Rich Pushes
Q & A
The Basics
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The Basics
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What is a Rich Push?
• A rich push is a push notification that
includes “rich content” (a picture, GIF,
video, or audio file)
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Why send rich pushes?
1. Rich visuals make your notifications more
interesting and engaging
2. With rich pushes, you can bring content
outside your app, removing a barrier to
consumption
3. They produce results:
Increase in Open
Rate
30%
Source: Localytics, 2017
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Rich Pushes on iOS vs. Android
Both iOS and Android support rich push. However, there are some differences
between the two platforms:
• Supported content:
• On iOS, you can include images, GIFs, videos, and audio files in your push notifications
• On Android, you can only include images
• On iOS, only users running iOS 10 can see rich push content
• Users on an older version of iOS will still receive the message, they just won’t see the
rich content
• With the stock Android notification style, you can only display one line of text with a rich push
• There are also slight differences in how rich content is displayed
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iOS Android
Preview
Expanded Expanded
Preview
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Preview vs. Expanded
• When a user first receives a rich push, they generally see it in the preview format
• In order to view the expanded version, the user must tap or swipe the notification
• The one exception is on newer versions of Android, the notification at the top of the
notification drawer will automatically appear as expanded
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Best Practices
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Stay True to Your Brand
Make sure that the rich content you use matches the rest of your brand:
• Memes in particular are tricky – they can give your app more personality, but they
are also not a good fit for many brands
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Don’t Rely Exclusively on the Rich Content
In case the rich content doesn’t load, you want to ensure your notification still makes
sense with text alone. Rich content might not load because:
• It takes too long to download the content
• On iOS, a user doesn’t have iOS 10
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Think About File Size
Many users are sensitive about data usage
• If you chew up too much of your users’ data with rich content, they will disable push
notifications
• Take the time to compress and optimize your rich content before uploading it
• iOS has hard limits for file sizes – 10MB for images/GIFs, 50MB for movies, and 5MB for audio
files
• Although Android has no hard limits, we recommend that you adhere to the limits above
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Movies vs. GIFs
In general, we recommend using GIFs instead
of movies for the following reasons:
• GIFs have a smaller file size
• GIFs automatically start animating in the
expanded view – with movies you must press the
play button
• The lack of audio in a GIF can be a pro in some
cases (less chance of embarrassing a user with
unexpected audio)
• Having said that, there are certainly times when it
makes sense to send a video
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A/B Testing
Especially when you start using rich push, use
A/B testing to determine what types of
imagery you should use:
• Does a certain background drive higher open
rates?
• Should you include people in your imagery?
• Should the image have a natural setting or be set
in a studio?
• For iOS, do users respond differently to GIFs vs.
images vs. videos?
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All Other Best Practices Still Apply
Rich pushes are exciting, but don’t lose track of standard push best practices:
• Target your messages at specific groups of users
• Make sure that the content you send is relevant for the recipients
• Don’t over-message users
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Sending
Rich Pushes
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Setup
There are a few integration requirements before you can start sending rich pushes
using Localytics:
iOS
• Must be running SDK Version 4.1+
• Must add a snippet of code to your app (found in our Dev Docs)
Android
• Although we have had some form of rich push support for years, we introduced a new level of
native support with the recent release of SDK Version 4.3
• We will also be adding enhanced Dashboard support for Android rich push in June
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Sending Rich Pushes
Once you have done the necessary integration work, you can send rich pushes through the
Dashboard or using the Push API
• Instructions for sending rich content using the Push API can be found in our Dev Docs
• Right now, let’s look at how you send rich content using the Dashboard
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Demo
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Questions?