Download - Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success
![Page 1: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/1.jpg)
5 Ways aTechnology Refresh Strategy
Can Lead to a SuccessfulDigital
Transformation
![Page 2: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/2.jpg)
How to Use This Webinar
• Asking a Question› Enter your questions at
any time› Answers to follow the
presentation• Recording of Webinar
› Email the link• Contact us
#OSSCubeTransform
![Page 3: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/3.jpg)
Speakers
Dietmar RietschCo-Founder and CEOPimcore
John BernardExecutive Vice President of North America
OSSCube
![Page 4: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/4.jpg)
What is Digital Transformation?
![Page 5: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/5.jpg)
What is Digital Transformation?
Digital Transformation is the approach by
which enterprises drive changes in their
business models and ecosystems by
leveraging digital competencies.
![Page 6: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/6.jpg)
Three Pillars of Digital Transformation
CustomerExperienc
e
Operational Process
Business Model
Digital Capabilities
![Page 7: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/7.jpg)
Operational Process
CustomerExperienc
e
Operational Process
Business Model
Digital Capabilities
Digital transformation allows organizations to rapidly respond
to changing conditions.
EXAMPLE: Video conferencing has reduced the need to travel for in-person meetings.
![Page 8: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/8.jpg)
Business Model
CustomerExperienc
e
Operational Process
Business Model
Digital Capabilities
Digital transformation allows organizations to expand into
new markets.
EXAMPLE: Brick-and-mortar stores open e-commerce site.
![Page 9: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/9.jpg)
Customer Experience
CustomerExperienc
e
Operational Process
Business Model
Digital Capabilities
Digital transformation allows organizations to adapt to
customers’ changing needs.
EXAMPLE: Mobile banking apps allow customers to access their account without a teller.
![Page 10: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/10.jpg)
Digital Capabilities: The Foundation
CustomerExperienc
e
Operational Process
Business Model
Digital Capabilities
Digital capabilities support all three
pillars. They are the fundamental building
block for a digital transformation.
![Page 11: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/11.jpg)
Current Situation
![Page 12: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/12.jpg)
Inconsistent Data = Lost Business Revenue
{ }73%Consumers say
product information is
their #1 criteria when selecting
products.**UPS Pulse of the Online Shopper, 2015
#1Cause of shopping carts abandoned
is due to poor product
information.**Why Online Retailers Are Losing 67.45% of Sales and What to Do About It, 2013
$284 BillionReturned
merchandise to online retailers.*
*UPS Pulse of the Online Shopper, 2015
![Page 13: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/13.jpg)
What is
Gartner
Saying?!
Technology Paradigm
“Most companies are likely to need DAM, PIM and CMS
capabilities. They will likely need more than one vendor
supporting these requirements.”
• Invest in DAM solutions for cross-enterprise digital assets• Invest in marketing solutions to manage marketing assets• Invest in CMS to manage content across digital channels
INVEST
!!
INVEST!!$
$$
$
![Page 14: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/14.jpg)
Integrate disparate applications• PIM, DAM, CMS and E-commerce
Multiple user interfaces
Challenging business processes
High IT support costs
The Status Quo
![Page 15: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/15.jpg)
Victim of the Status Quo - Gogo
Using a third party for product information management
Third party was not flexible or scalable and expensive
Legacy system unable to support growth initiatives
Considered building a custom app to meet their needs
![Page 16: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/16.jpg)
Victim of the Status Quo – Fortune 500 CPG
Acquired brand websites running independently
Poor integration between legacy PCM and brand sites
Teams of people required to make content updates
Legacy ecosystem limited marketing opportunities
![Page 17: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/17.jpg)
Disrupting the Status Quo
STATUS QUO
![Page 18: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/18.jpg)
The Wait is Over!
![Page 19: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/19.jpg)
PIMCORE
![Page 20: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/20.jpg)
MULTIPLE CHANNELSWe always have to deliver
datato different output
channels.
SINGLE USER INTERFACEWe always have to create an awesome user experience.
TIME-TO-MARKETWe always have to adapt to the market and the customer needs.
CONSISTENT DATAWe always have to manage
and integrate multiple master data.
DELIVER FAST
PRODUCTS
CONTENT
CUSTOMERS ORDERS
DESKTOP
MOBILE/APP DIG. SIGNAGE
DATA FEEDS SOCIAL
ASSETS UGC COMMERCE
MOBILE
CONTENT COMMUNITY
INTEGRATION USABILITY
ADOPT FAST INTEGRATE
The Digital Transformation Enabler
![Page 21: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/21.jpg)
Pimcore – The Needed Stack
DIGITAL ASSET
MANAGEMENTt
PRODUCTINFORMATIONMANAGEMENT
WEB CONTENTMANAGEMENT E-COMMERCE
ONLINE SHOP
![Page 22: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/22.jpg)
DIGITAL ASSET
MANAGEMENT
PRODUCTINFORMATIONMANAGEMENT
WEB CONTENTMANAGEMENT
E-COMMERCEONLINE SHOP
Pimcore – The Needed Stack
![Page 23: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/23.jpg)
MANAGE AND INTEGRATE
ANY DIGITAL INFORMATION
STRUCTURED,
UNSTRUCTURED, ASSETS
COMBINE, RELATE,
EXTEND & AGGREGAT
E
READY FOR ANY
OUTPUT CHANNEL
SOLID FRAMEWO
RK FOR DEVELOPE
R
AWESOME API TO
DEVELOP GREAT APPS
1
2
3
45
Pimcore – The Vision
![Page 24: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/24.jpg)
Pimcore Platform
CMS/WCM
Digital AssetManagement
PIM, DAM& MAM
Targeting &Personalization
E-Commerce
Marketing &Campaigning
Customer Experience& Engagement
Multichannel& Web-to-Print
![Page 25: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/25.jpg)
Pimcore Platform
CMS/WCM
Digital AssetManagement
PIM, DAM& MAM
Targeting &Personalization
E-Commerce
Marketing &Campaigning
Customer Experience& Engagement
Multichannel& Web-to-Print
![Page 26: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/26.jpg)
Pimcore Platform
CMS/WCM
Digital AssetManagement
PIM, DAM& MAM
Targeting &Personalization
E-Commerce
Marketing &Campaigning
Customer Experience& Engagement
Multichannel& Web-to-Print
![Page 27: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/27.jpg)
Pimcore Platform
CMS/WCM
Digital AssetManagement
PIM, DAM& MAM
Targeting &Personalization
E-Commerce
Marketing &Campaigning
Customer Experience& Engagement
Multichannel& Web-to-Print
![Page 28: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/28.jpg)
DepartmentProduction or Buying
Digital Transformation Use Case
SEO
SEM
ANALYTICS
CI
UX & USABILITY
MULTI-CHANNEL RETAIL
CONVERSIONS
SOCIAL MEDIA
CUSTOMER CARE
WEB-2-PRINT
NEWSLETTER & CRM
B2C E-COMMERCE
B2B E-COMMERCE
RETURN MANAGEMENTFINDER
SALES TOOLS
1:1
STABILITY
SECURITY
PERFORMANCE
INTEGRATION
INTERFACES
DATA QUALITY DIGITAL ASSETS
ATTRIBUTES TAGGING
ANALYTICSCHANNEL MANAGEMENTANALYTICSDATA QUALITY
KNOWLEDGE BASE ASSISTANTS
TIME-TO-MARKET
TIME-TO-MARKET
TIME-TO-MARKET
TIME-TO-MARKET
FLEXIBILITY
DATA
DepartmentProduct Management
DepartmentSales
DepartmentMarketing
DepartmentIT
![Page 29: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/29.jpg)
How does changing our digital strategy help our digital transformation?
![Page 30: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/30.jpg)
First: Streamline IT Ecosystem
More Components = Heterogeneous ITTHINGS BREAK MORE EASILY
TIME-TO-MARKET IS BADQA = SUCKS
![Page 31: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/31.jpg)
Pimcore Platform
CMS/WCM
Digital AssetManagement
PIM, DAM& MAM
Targeting &Personalization
E-Commerce
Marketing &Campaigning
Customer Experience& Engagement
Web-to-Print
![Page 32: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/32.jpg)
Compelling Event
eg. New product, updated price, new
market
Second: Business Process Reengineering
Marketing
Promotions
Product Descriptions
Web Content Updates
Customer Experience
![Page 33: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/33.jpg)
Compelling Event
eg. New product, updated price, new
market
Single User Interface
Marketing Promotions
Product Descriptions
Web Content Updates
Customer Experience
![Page 34: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/34.jpg)
Third: Unified Data
No Plat-form
Sin-gle In-
tegrated Dig-ital
Plat-form
Mul-tiple Dig-ital
Plat-form
s 39%
14%
47%
“Data integration is the biggest challenge in setting up our
digital services.”
* MIT Center for Digital Business and Capgemini Consulting
![Page 35: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/35.jpg)
Consolidated Platform for Digital Transformation
Cloud-based consolidated platforms are fundamental
for digital transformatio
n.
Generate a common view of
customers and products.
Enable more multi-channel interactions.
![Page 36: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/36.jpg)
Integration vs. Consolidated Platform
PimcoreDAM
Integrated Platforms vs. Consolidated Platforms
PIM
CMS SHOP
ITUpgrade
s
Training
![Page 37: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/37.jpg)
Fourth: Respond to New Business Opportunity
Customer Engagement
E-Commerce Cross Sell & Upsell
Responsive
![Page 38: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/38.jpg)
Fifth: Business & IT Integration with DevOps
“Business and IT integration is crucial for success because many
business transformations are enabled by technology.”
“With a shared understanding, IT
executives help to meet business goals and business
executives listen to innovative IT suggestions.”
![Page 39: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/39.jpg)
Outcomes of aSuccessful Digital
Transformation
![Page 40: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/40.jpg)
Gogo’s Results
Pimcore eliminated the need to build a custom app
Now have the required flexibility and scalability
Own the IP because Pimcore is open source
Now have technology platform to meet business needs
![Page 41: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/41.jpg)
Consumer Good Company’s Results
PCM and all brand sites consolidated on single platform
Single user interface for all applications
Increasing productivity and lower IT O&M costs
Pimcore enabling new strategic marketing initiatives
![Page 42: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/42.jpg)
What’s in it For You?
Business Benefits
• Boost sales• Improve customer loyalty, higher TCV• Increase productivity• Better customer experience• Enhanced brand reputation• Create company culture the encourages creativity
and innovation• Extending market reach of organization
IT Benefits• Streamlined operations, lower O&M costs• Simplified ecosystem• Speed up development of products and services• Cloud services and DevOps
![Page 44: Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success](https://reader035.vdocuments.us/reader035/viewer/2022062823/58781ee21a28aba12d8b61e1/html5/thumbnails/44.jpg)
Thank You