Web DesignHTMLCSS

Creating Web SitesDesign Principles

Planning your Website

The Goals of Website Design Consider rapidly evolving mobile

devices Differences between print and web Call to action on users part Web demands user interaction

Defining Goals and Strategy

Why does website exist? Will the site be free? What kind of information is contained? What user interactions might be on the

site? User centered design research on what

users might be expecting Can users submit information to the

site?

Scenarios and Characters

Web analytics Popular analytics tools Google Analytics Omniture Haveamint.com Chartbeat.com

Information Architecture

Business of Design

AIGA aiga.org Graphics Artists Guild A list apart

Goals of Web Design

Rethinking Site Navagation Usability Testing First impressions of layout Where does your eye go first Is that the most important element Color Associations Navigation choices Where would you click and why?

Colors of the Web

Wireframes prototypes & mockups

Wireframes Mock ups – can be the next step Prototypes build for demonstration

purposes Interactive Prototyping resources Microsoft Sketchflow Adobe Fireworks Eightshapes Unify

Creative during the Planning Process

Quick early sketches Failure is an option Accept criticism