Download - Web 2.0 & Social Media: An Overview
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Web 2.0, Social Media & Digital Marketing
What, Why, How, When?
Harshil Karia
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A Little Bit About Me
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I Like
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Be‘Foxy’ By
Im not really much older than you and i’d like to learn a lot as well!
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LETS TALK
CHANGE CONSUMERSMEDIA SCENARIO USAGE & ATTITUDE
WHAT IS WEB 2.0?HOW IS SOCIAL MEDIA RELEVANT TO WEB 2.0
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Sure you’ve seen this many times - Lets really figure it out!
Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc.
The more explicit synonym of "Participatory Web"
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Here’s What i Do Everyday
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Browser is the OS. Technology is Collaborative.
Users are sharing everything they do. Surfing is social surfing.
The evolved users have multiple online lives. Online & offline lives vary for many.
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Real Activ, Depot, DeskAway(Google, Facebook, and Apple - all have unofficial
‘Official’ Blogs)
Nokia - N82, Video FilmsMyntra
All consumers are talking about brands on Social Media in any case - generating content
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Fragmented communities coming together - more sharing. Change in sociology
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Cross Border Collaboration
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This is what we have establishedSO NOW WHAT?
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Lets look atThe Indian Consumer WRT Social Media
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We Have
About 25 Million ‘Daily’ Users according to Juxt Consult
Anywhere between 42 - 49 Million people who have used the Internet at least once
81% ‘interact’ on Social Media - still no real clues as to how much of that interaction is broken down into ‘creating’, ‘catalyzing’, and passively observing.
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Juxt Consult Report
India’s Creation Quotient is low
PassiveStill Social
Opportunity for brands to create compelling content and provide easy
sharing avenues(Some of them are doing that)
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Zapak & C2W ViralsWhat do you make of them?
http://www.youtube.com/watch?v=p3TS3wUWk40
http://www.youtube.com/watch?v=f0Y4FHTTHDU
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Few more International Virals
Posted on YouTube by someone calling himself Park Ridge-47, this attack ad changed the rules of political
engagement in Election 2008. The video mashes together a classic 1984 Apple ad with recent footage of Hillary Clinton giving a speech. Clinton is portrayed as a
Big Brother character and Democratic voters as zombie-like followers. The tag line touts Barack Obama as an alternative to Clinton. Park Ridge-47 turned out to be an employee of an online communications firm
http://www.youtube.com/watch?v=6h3G-lMZxjo
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http://www.youtube.com/watch?v=nEqwKNNQBwc
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Daft Punk Viralhttp://www.youtube.com/watch?v=K2cYWfq--Nw
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If brands are willing to be in social media
for the long term, lasting properties can be built. Consumers like to see ads - they want the brand to talk ‘with’ them, not
talk TO them Build your start - up’s social media real
estate everyday (SMS Gupshup?)
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Branding becomes entertainment
BMW Films
http://www.youtube.com/watch?v=e3R9IpAQ6xo
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ROADIES SOCIAL MEDIA From Presence to Engagement to Evangilism
Community(1.67 L)
Profile Skins Battleground
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Branding Through Stages
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Social Media is affecting search as well
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Same Story At Google
Social Media Makes Brands More Searchable, More Human -
Piggybanking on the success of properties that host them
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Social Media Internationally
Scanning Your Brand Across Social Media
“What are people saying, feeling, thinking?”
Understanding top influencers
Scoring and tracking attributes, words or phrases associated with
a brand
Watching competitive brands and using a comparative graph
to track share of voice
Dell is using this to speak with customers, tweak the product and change its image
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Social Media as the next big thing in India?
http://www.gauravonomics.com/blog/next-big-thing-social-media-outsourcing-smo/
http://www.gauravonomics.com/blog/next-big-thing-social-media-outsourcing-smo-part-2-of-2/
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AS WE PROGRESSMobile will be the epicenter of Social
Media
Today Social Media on Mobile is through Mobile Communities - Less 2.0 because of
logical reasons
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SMS Bluetooth
Bangalore Royal Challengers
Till Bluetooth is replaced by a more robust and ubiquitous delivery channel
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GPS and Network Based Possibilities(combine that with touch, feel etc.)
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India Media Forecasts
We are still a TV Mad country – be very aware of that, make your product for the international market with high
scope for localization – SlideShare, Deskaway
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Thank [email protected]
http://www.foxymoron.orghttp://www.theconstantobserver.blogspot.com
http://www.twitter.com/harshilkaria