Download - Web 2 0 IAAP presentation
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WEB 2.0 The internet’s social revolution
Presented to International Association of Administrative ProfessionalsBy Whit Tice 3/9/2010
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Presentation Flow
Handouts Whitroduction - Who’s this Whit guy? Internet background Social revolution Types of web 2.0 techniques and tools
Social Navigation Social Networking Wikis Forums Blogs Microblogs
Q&A
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Handouts
Please fill out the handouts Content will be used during
presentation and combined afterwards for follow up
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Whitroduction
Educational background: Bachelor of Science in Computer Science (2003) Masters of Business Administration (2008) Positive Organizational Development and Change (2009)
Professional web 2.0 experience IBM, studying open source communities Boeing, adapting enterprise change model to web 2.0 Consulting, utilized Web 2.0 for project management
Personal web 2.0 experience: Professionally very involved in LinkedIn social
networking/navigation, Wordpress blogging, and Twitter microblogging
Personally involved in Facebook and Twitter social networking/navigation
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Very Brief Internet History Started from collaboration of government
and research institutions Notably, Defense Advance Research Project
Agency (DARPA 1973), MIT, IBM, Xerox and more Standards formed
TCP/IP for transmission DNS hosting
Commercial interaction as PCs came about in 1980’s-1990’s User communities formed ISPs - AOL, Netscape, Earthlink, Netzero and more
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Internet Social Revolution1
The ubiquity and popularity of the internet brought with it the social interaction. That social interaction is the next level of the internet’s development. It is Web 2.0.
Static web pages of information now can be augmented with human experience, knowledge, and ideas.
Gartner prediction: “By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.”2
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Social Navigation
Description: Using the internet to follow the course and experience of
others. This is like walking through a forest. Naturally, you’d seek out the trail that was paved the most. This is relying on previous experience. Similarly, socially navigating the web works in much the same way.
Up side: Saves time Helps ensure you have experiences you want
Down side: It can take time for information to build up before it’s
useful Uses:
Consumer reviews Favorite sites and resources
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Social Navigation Example
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Social Navigation Example
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Social Navigation Example
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Social Navigation Example
Audience examples:
Favorite restaurant sharing
Favorite website sharing
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Social Networking
Description: Connecting via the internet for advice, reconnecting,
getting to know new people Up side:
Networking to help professionally, personally or just for fun
Down side: Time wasted, awkward connections from high school
Uses: Expand your access to personal/professional colleagues Expert assistance Event planning/attendance Job lookups and investigations
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Social Networking Example
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Social Networking Example
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Social Networking Example
Dentyne commercial about friend requests3
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Social Networking Example
Audience examples:
Professional Interest or Challenge sharing & collaborating
Learning goal for 2010 sharing & collaborating
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Wikis
Description: Collaborative encyclopedia, message board or document
Up side: Anyone can contribute – everyone can add value to the
site easily Down side:
Anyone can contribute – there might be a need to have an administrator approve changes or give access levels to make certain people do not put in wrong information
Uses: Project documents Meeting notes Information repository
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Wiki Example
Stephen Colbert on Wikipedia usage4
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Forums
Description: Online message board where topics are discussed,
often talking with or getting help from an expert Up side:
Ability to answer tough, complex questions Easy to hold discussions
Down side: Unanswered questions Too much information or bad information (spam)
Uses: Q&A Fan sites
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SparksPeople
Forum Example
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Forum Example
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Forum Example
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Blogs
Description: An online journal or article that professional or
personal purposes to an open or closed audience Up side:
Easy to follow areas of interest and can get great information
Down side: Low quality information causes wasted time
Uses: Journaling Resource sharing Personal or professional articles
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Blog Example
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Blog Example
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Microblogs Description:
Short, quick updates (140 characters) that share information to a large audience
Up side: Very easy to share and read resource sharing and
communication Down side:
Mundane, trite information spreading “Another tweet claimed the following: ‘UPS IS SHIPPING
TO HAITI FOR FREE TOMORROW UNDER 50 lbs. Clothing/food drives @ all United Way & Salvation Army.’ The Truth: UPS reports that no such offer has been made and the company can’t even get its trucks around the country.”5
Uses: Quick research, networking and reading Sharing what’s happening from a porch or otherwise
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Microblog Example
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Microblogs Example
Verizon commercial about status updates6
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Q&A
?
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References
1. The Web 1.0 to Web 2.0 table comparison image was taken 2/15/2010 from http://oreilly.com/web2/archive/what-is-web-20.html
2. Article quote taken from http://www.gartner.com/it/page.jsp?id=1293114 on 2/4/2010
3. Youtube video taken from http://www.youtube.com/watch?v=S5LnMngY51c on 2/6/2010
4. Youtube video taken from http://www.youtube.com/watch?v=20PlHx_JjEo on 2/6/2010
5. Article excerpt taken from http://www.saycampuslife.com/2010/01/15/twitter-rumors-reveal-underside-of-social-media/?utm_source=twitterfeed&utm_medium=twitter on 2/4/2010
6. Youtube video taken from http://www.youtube.com/watch?v=20PlHx_JjEo on 2/6/2010
7. Blogs, Forums, and Twitter images taken from their respective home pages and simple navigation on 2/15/2010