Download - Weakest LinkedIn presentation
With Professors Snow Burns
and Jack Foster
December 20, 2012
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Social success: making a case for LinkedIn
Building and optimizing your LinkedIn profile
Become a LinkedIn power user
CA LinkedIn success stories
Building and Leveraging Your Personal Brand
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Why LinkedIn?
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“LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a
powerful influence on connected job seekers, brands, recruiters and industries.” - Stephanie Buck, Mashable.com
CA Technologies Social Media Following
Why LinkedIn? CA Technologies 50,000 Followers
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0
10,000
20,000
30,000
40,000
50,000
Social Network
Why LinkedIn? Raising Our Corporate Profile
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Association with CA Technologies boosts company image
Higher employee count helps company show in search
Increase employee count on corporate stats page
Provide fodder for corporate feed
Find info about prospects
Confirm connections
Sync with SlideShare
Request recommendations and referrals
Why LinkedIn? Valuable Sales Tool
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LinkedIn provides an easy way to control your personal search results: make
sure YOUR name is on the first page of Google search results every time.
Why LinkedIn? Your Own Personal SEO
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Profile picture
Executive summary and skill set
Education
Three recent positions
Three recommendations
100% Profile Completeness Is The Key
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Your Picture: Only One Chance For A First Impression
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Standard profile picture
Custom URL
Hot mess profile picture
Generic URL
Summarize experience that doesn’t fit in your resume Make it memorable –
can be lighthearted
Highlight most important information
Exec Summary: The Most Important Info About YOU
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Your Skill Set: “Tag” Yourself For Search
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Be sure you spell your skills correctly and select from the common drop down menu. You should add at LEAST 10.
Having colleagues endorse your skills adds to your credibility and contributes to your likelihood to show up in search results.
Education and Certifications
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Your most recent education
shows up on the top of your
profile.
List all your schools in
chronological order: you
never know where and when
you might find fellow alumni!
Your LinkedIn Profile: New Features
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Ways to make
your profile
more interactive.
Room for more
information.
Your LinkedIn Profile: New Features
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Ways to make
your profile
more
interesting.
Control your
privacy settings.
Enter at least three recent positions for profile completeness
Request three recommendations: built-in requesting feature
Be sure to recommend your colleagues!
Three Recent Positions & Three Recommendations
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Above all, make SURE to enter our company exactly like this:
(or else!)
CA Technologies
LinkedIn recommends having at least 50 connections. There are several ways to find them,
including a direct search, a recommendation tool, and address book importing.
It’s All About Who You Know
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LinkedIn ranks potential connections by “degrees”. A direct connection is 1st degree, a
“friend-of-a-friend” is 2nd degree, and so on. After the 3rd degree, ranking stops.
LinkedIn groups are spaces in which professionals and experts can share content, ask for advice,
post or search for jobs and network with others. Groups are tailored to brands, associations and
societies, support groups, causes, publications, and industries in general. That can mean anything
from “On Startups - The Community for Entrepreneurs” to “Cal Alumni Association | UC Berkeley.” – Stephanie Buck, Mashable.com
LinkedIn Groups
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With 1.3 million+ groups, there must be one for you
Get your professional and product questions answered
Report problems with products
Engage in industry discussions
The more active you are in groups, the more your profile will show up in search results
LinkedIn Groups: Why Join?
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LinkedIn’s “Groups” tab has many features which help you find relevant groups. You can also
create and moderate your own group.
LinkedIn Groups: How to Join
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Company pages list relevant information about the company as well as employees, articles of
interest, jobs, and events.
Groups Versus Company Pages
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Be sure to
follow us and
LIKE our posts!
Posting on LinkedIn: Easy and Important
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You can share a link or a
thought: links can be deleted
once they load to keep your
content sharing cleaner.
Articles with pictures tend to
get more traction.
You can select which group
you’d like to share with.
Targeted sharing tends to do
very well on this channel.
LinkedIn + SlideShare: Coming Up!
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Slideshare.com for more information.
LinkedIn: Success Stories at CA Technologies
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Social Amplification
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CA ARCserve®
Partners Customers Employees
Their friends and followers
Success! Nimsoft
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Success! Erin Malone, VP, North America Sales
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“Hot off the Press: CA Technologies
Announces Competitive Upgrade Program For Data Backup and Recovery”
Erin Malone, VP, NA Sales
Success! Arun Tejawsi, Technical Consultant, Growth Markets
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Arun Tejawsk, Technical Consultant
Success! Jack Foster, Channel Marketing Program Manager
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Jack Foster, Channel Marketing Program Manager
Questions?
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