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WE WILL BE DIFFERENT!
Target Audience
Format Research and Content
Technology
Advertising
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Target AudiencePost College Young Adults 20’s and 30’s
Male/Female
Format ResearchThe Music is the Star
You'll hear alt, indie, & modern rock, some hip hop & reggae plus lots of great local bands/musicians/songwriters and
local poets Technology
Internet Stream
AdvertisingLimited Commercial Avails
Guerilla Marketing / lots of on site presence with audience
Product Strategy
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Street Intercept ResearchWhat do you NOT like about rock and alternative on radio?
What would you suggest to improve radio and internet streaming?
Over-Commercialization
Talkative DJ’s
Song Repetition
Limited Music Variety
Boring, Predictable
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Street Intercept Research
Improved audio technology overcomes any resistance through internet stream with unlimited range and quality.
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Lifestyle/Business: The Phillies, Dad Vail Regatta, Taste of Manayunk, MySpace, Philly Edge, DigPhilly.com, Manayunk Business, Roxborough Development, Grape Street, Live Nation Concerts
Community/Public Service: Peace For Philly, Colleges and Universities, Physicians for Social Responsibility, Inglis Foundation, PAL, American Cancer Society
Cultural: Local Musicians, Phila Theatre Alliance, Poets Societies, Manayunk Art Center
Local Community Partners
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Website, E-Marketing, Telemarketing, Newspaper, Direct Mail, Billboards, Bus Boards, Remote Vehicles, Television
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Skinradio.com offers
Help Businesses Increase Market Share
Niche Format
Young, Affluent, Early Adapters
Local Philadelphia Focus
Advertiser Prominence