Download - We Love Pop' Case Stdy
A Case Study
We Love Pop magazine was launched by Egmont Publishing
group on Wednesday 20 July 2011.
It is a monthly magazine targeted at teenage girls age 13-15.
The magazine's launch was also promoted heavily via Twitter,
with both The Wanted and Justin Bieber plugging its launch.
We Love Pop attracted advertisers including Universal Music,
BooHoo and So Fragrances to the 68-page magazine, by
providing space across its social network pages, website, as
well as accompanying editorial content in the magazine.
As soon as the new magazine was published it was a huge
success selling 119,000 copies.
For more information about we love pop you can visit the
website:
http://www.welovepopmag.co.uk/
The magazines logo stays
the same to what it is
today in the same
signature font and using
the heart shape instead
of the word love. It uses
the same stereotypical
pop colour which is pink.
The main image
features Rihanna
whom is a typical
female pop artist and
like today is
someone usually
featured on the front
of the magazine.
Features a small section
containing fashion and clothes
which is the same as todays
copies of the mag.
‘We Love Pop’ clearly states the genre of the music so the audience it is aimed at is easily targeted.
It was originally sold for £1 per copy however, due to its popularity since the first sold copy the price has increased and is sold today in 2014 at £2.99.
It was originally sold for £1 per copy however, due to its popularity since the first sold copy the price has increased and is sold today in 2014 at £2.99. The price was thought of as acceptable as many young teens could buy the magazine with their pocket money.
Many of the issues contain free
gifts which their target audience
will benefit and love. In this issue
we see make-up and sweets are
inside which teenage girls would
be overly excited about making
them want to buy the magazine
even more!
The free element is also a bonus
as everyone would be intrigued
into getting something for free.
Cover Mount
Egmont realised there was a gap in the
market for a new, young and current pop
magazine.
It is aimed at teen girls aged 11-15.
Young girls who are interested in fashion and
make-up.
Publishing group Egmont believed the
audience were lovers of Justin Bieber and X-
Factor.
Huge fans of the pop genre of musc.
The content of the magazine is devoted entirely
to pop music. It contains typical pop artists such
as Jessie J and boy bands like One Direction.
It also contains a fashion section where young
teens can look for fashion tips and advice of how
to keep with the latest trends.
It also contains recent interviews with top pop
stars about upcoming music and concerts.
In addition to this it includes monthly
competitions to win tickets for recent concerts
or new albums.
The style of the magazine is very colourful, vibrant and
fun. This runs through the entire magazine and is sure to
attract young teens making them want to read the
magazine.
It includes lots of bold script font, making it appear girly
and feminine.
There are lots of images throughout the magazine to
ensure that it is not purely text based so that teens can
look at celebrities as an inspiration and for style tips,
making them look up to them.
Artists names that
feature are pop
artists. They are
young, fun and full
of energy.
Artists names that
feature are pop
artists. They are
young, fun and full
of energy.
They are all
beautiful to ensure
teenagers can look
up to them and
admire them.
By including lots of
gossip about these
celebrity stars will
create excitement
and allow the
reader to get to
know their
favourite artists.
It uses ‘chatty’ words which a young TA
would understand and feel as if the magazine
is a friend to them and are able to relate to
the magazine.
Uses lots of abbreviations such as ‘LOL’ and
‘OMG’
Contains lots of gossip, therefore the
language used is informal and easy for teens
to understand.
Uses abbreviations
such as ‘LOL’ as it is
language the TA
would be familiar
with to make the
magazine seem like a
friend to the reader.
Shortens names,
making us seem
like we know the
person almost like
a ‘nick name’.
‘Hotter’ is a chatty word,
giving the magazine a
more informal tone.
‘you right!’ is written
in script font as if it is
someone else writing
it. IT creates a feel of
sarcasm, making a joke
with the reader.
A small rhyming
slogan underneath
the header, creates a
fun and memorable
tone. The word ‘bore’
is chatty language the
reader can
understand.