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“Where we’re going we don’t need roads.”
Sean Tierney & Bryan Kirch
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Themes from yesterday
• “I love these events but I come away with 1,000 things I know I need to be doing.”
• I want to shift my primary revenue to come from a product so it can scale.
• I want to extricate myself further from my business processes.
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Sean’s backgroundBC
AD
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Bryan’s Background
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Automation as Amplification
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Pre
Searching for b-model Focused on growth
Post
Product Market Fit
not ready to automate now it’s time
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What is Lean?
• Risk Mitigation
• Waste Reduction
• “Just in time” decisions
• MVP (establish Product-Market Fit earlier)
• Iterative process (Build Measure Learn)
• Unit of progress = validated Learning
• Falsifiable hypotheses
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What if this could be reliably prevented?
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Example
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Example
“We don’t need roads”(or sidewalks)
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Famous bad assumptions
...and it is the centerof the universe.
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Need a volunteer!
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CustDev Lean Canvas
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The Process• Filter Test
• Research Market
• Customer Acq Testing (segment, channel, messaging)
• Keyword Analysis
• PPC viability
• A/B ads, landing pages, offer, price, presentation
• Incrementally test funnel to remove uncertainty
• Conduct the buy test
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Q&A
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Change one thing, change everything.