HONG KONG �SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
HONG KONG �
3,828,000 �
11,231,419 �MOBILE SUBSCRIBERS�
4,878,713 �INTERNET USERS�
7,108,100 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
69 %�
54 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
100%�
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
85%�OF HOMES IN HONG KONG HAVE ACCESS�TO HIGH-SPEED BROADBAND INTERNET�
SOURCE: BUDDE COMM �
we are social�
9,000 �PUBLIC WIFI HOTSPOTS �AROUND HONG KONG �
THERE ARE MORE THAN�
SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
147�ONLINE VIDEOS PER MONTH �
THE AVERAGE INTERNET USER IN�HONG KONG WATCHES MORE THAN�
SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011 �
we are social�
12 HOURS �OF ONLINE VIDEO EVERY MONTH �
HONG KONG’S INTERNET USERS�WATCH AN AVERAGE OF�
SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
1.6%�OF 2011 WATCHING �
ONLINE VIDEOS�
PEOPLE IN HONG �KONG WILL SPEND �
SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
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we are social�
HALF�OF HONG KONG’S POPULATION�
USES SOCIAL MEDIA�
MORE THAN�
SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA�
we are social�
2,000,000 �REGISTERED USERS IN HONG KONG �
SINA WEIBO HAS MORE THAN�
SOURCE: SINA WEIBO PRESS RELEASE �
we are social�
28%�OF HONG KONG’S �
TOTAL POPULATION�
THAT’S EQUIVALENT TO �
SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA�
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we are social�
54%�OF HONG KONG’S POPULATION�
HAS A FACEBOOK ACCOUNT�
SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA�
we are social�
MALE:�48%�
FEMALE:�52%�18-24:�
26%�
13-17:�13%�
25-34:�33%�
35--44:�15%�
45-54:�7%�
65+:�3%�
55-64:�3%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
FACEBOOK DEMOGRAPHICS IN HONG KONG �
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � ����� OCEAN PARK HONG KONG � 282,610 � 9.66%�2 � CATHAY PACIFIC AIRWAYS ���� 123,739 � 3.15%�3 � STARBUCKS HONG KONG � 121,759 � 1.51%�4 � HARBOURCITY � 83,432 � 1.49%�5 � SONY ERICSSON HONG KONG � 66,143 � 9.19%�6 � SMARTONE � 64,122 � 22.86%�7 � 7-ELEVEN HONG KONG � 62,065 � 56.62%�8 � TOYS "R" US HONG KONG � 56,553 � 1.13%�9 � ENGLISHTOWN� 38,454 � 27.71%�10 � UA CINEMAS� 36,556 � 5.54%�
TOP FACEBOOK PAGES IN HONG KONG �
we are social�
410,000 �NUMBER OF LINKEDIN USERS IN HONG KONG: �
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �
we are social�
50%�OF PEOPLE IN HONG KONG HAVE MADE �A PURCHASE BASED ON A BLOG REVIEW �
SOURCE: BLOGHER, AS CITED IN CNNGO �
we are social�
35%�OF PEOPLE IN HONG KONG �
OWN A SMARTPHONE �
SOURCE: GOOGLE SURVEY �
we are social�
77% �OF HONG KONG’S SMARTPHONE OWNERS�
USE MOBILE APPS WHILE COMMUTING �
SOURCE: HONG KONG BUSINESS �
we are social�
56%�OF SMARTPHONE USERS IN HONG KONG USE �THEIR PHONES TO SEARCH EVERY SINGLE DAY �
SOURCE: GOOGLE SURVEY �
we are social�
55%�OF HONG KONG SMARTPHONE �USERS PLAY MOBILE GAMES�
SOURCE: HONG KONG BUSINESS �
we are social�
30%�OF HONG KONG’S SMARTPHONE OWNERS�
USE MOBILE APPS WHILE IN THE WASHROOM �
SOURCE: HONG KONG BUSINESS �
we are social�
1,620%�IN THE PAST 12 MONTHS �
THE NUMBER OF PEOPLE IN HONG KONG �VISITING GROUP BUYING SITES ROSE BY �
SOURCE: EXPERIAN�
we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �
