Transcript
Page 1: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

CAMBODIA�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

Page 2: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

we are social�

we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

[email protected]

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

Page 3: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

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CAMBODIA�

412,360 �

10,189,746 �MOBILE SUBSCRIBERS�

329,680 �INTERNET USERS�

13,395,682 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

2 %�

3 %�

76 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

2 %�

3 %�

URBAN�

20%� 80%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

Page 4: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

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HALF�OF CAMBODIA’S POPULATION�

IS BELOW THE AGE OF 20 �

MORE THAN�

SOURCE: PHNOM PENH DAILY �

Page 5: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

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CAMBODIA IS A MOBILE NATION�

SOURCE: ITU.INT�

MOBILE PHONE PENETRATION�

FIXED LINE PHONE PENETRATION�

VS�76% � 3%�

Page 6: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

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10 �OFFICIAL MOBILE NETWORK�OPERATORS IN CAMBODIA�

THERE ARE �

SOURCE: ITU.INT�

Page 7: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

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3 SIM CARDS �AT THE SAME TIME ARE �COMMON IN CAMBODIA�

MOBILE PHONES THAT ACCEPT �

SOURCE: BBC �

Page 8: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

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229 �INTERNET CAFÉS IN CAMBODIA�

THERE ARE �

SOURCE: ITU.INT �

Page 9: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

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SOCIAL MEDIA USERS OUTNUMBER �INTERNET USERS IN CAMBODIA�

SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011 �

VS�

FACEBOOK USERS �IN CAMBODIA�

412,360 � 329,680 �INTERNET USERS�

IN CAMBODIA�

Page 10: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

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MALE:�62%�

FEMALE:�38%�

18-24:�49%�

13-17:�16%�

25-34:�27%�

35--44:�4%�

45-54:�1%�

65+:�1%�

55-64:�1%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN CAMBODIA�

Page 11: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � K TOP � 46,661 � 10.40%�2 � U.S. EMBASSY PHNOM PENH, CAMBODIA� 22,962 � 56.01%�3 � SWITCH AD & PRO� 225 � 0.00%�4 � HOMETOWN HOTEL � 26 � 0.00%�

TOP FACEBOOK PAGES IN CAMBODIA�

Page 12: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

Page 13: We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011

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SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�[email protected]

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �


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