Download - We Are Killing Serendipity
http://amzn.to/lbm4d
We Are Killing Serendipity
April 2011
http://amzn.to/lbm4d 2
I’m SchneiderMike
• @SchneiderMike is one word, like Ronaldinho• You can call me SchneiderMike or Mike• SVP, Director Digital Incubator @allengerritsen• 617.233.5012
• co-author of forthcoming Location Based Marketing For Dummies (but O’Reilly invited me anyway!)
http://amzn.to/lbm4d 3
What is Serendipity?
• Serendipity is the act of discovering something unexpectedly
• Anecdote: some feel this is one of the most difficult English words to translate along with spam, whimsy, kitsch, chuffed, poppycock, gobbletygook
http://amzn.to/lbm4d 4
Important Serendipitous Discoveries
photo by massdistraction [on flickr]
http://amzn.to/lbm4d 5
Important Serendipitous Discoveries
http://amzn.to/lbm4d 6
Important Serendipitous Discoveries
http://amzn.to/lbm4d 7
Important Serendipitous Discoveries
http://amzn.to/lbm4d 8
Important Serendipitous Discoveries
http://amzn.to/lbm4d 9
Important Serendipitous Discoveries
http://amzn.to/lbm4d 10
Important Serendipitous Discoveries
http://amzn.to/lbm4d 11
Unimportant Serendipitous Discovery
• Discovery of the principle behind inkjet printers by a Canon engineer. After putting his hot soldering iron by accident on his pen, ink was ejected from the pen's point a few moments later.
http://amzn.to/lbm4d 12
What if the World Was Totally Mapped Out?
• Not like this:
http://amzn.to/lbm4d 13
What If The World Was Totally Mapped Out
• Like THIS:
http://amzn.to/lbm4d 14
We Are Getting There
• Every minute someone is out there kicking the ass of real, live serendipity.
• Attaching these to Places• Tips• Recommendations• Photos
http://amzn.to/lbm4d 15
Are We Killing Serendipity?
• Marissa Mayer says No
• “I think that humans are just curious. It doesn’t seem like the prevalence of information causes us to be curious, in fact it makes us more curious… It’s innate. (These) advances give us more opportunity to be productive in the way that we want to be productive.”*
* http://schedule.sxsw.com/events/event_IAP000277
http://amzn.to/lbm4d 16
LET’S KILL US SOME SERENDIPITY!
LET’S KILL (SERENDIPITY)
http://amzn.to/lbm4d 17
foursquare
• Tips• Explore
http://amzn.to/lbm4d 18
Gowalla <3 <3 <3
• Pictures, Highlights, Trips
http://amzn.to/lbm4d 19
Gowalla <3 <3 <3
• Pictures, Highlights, Trips
http://amzn.to/lbm4d 20
WHRRL
• Recommended
• Ideas
http://amzn.to/lbm4d 21
SCVNGR
• Treks
http://amzn.to/lbm4d
WHERE
22
• Best Bets
http://amzn.to/lbm4d
Bizzy
23
• Browse
http://amzn.to/lbm4d 24
Hotpot
• Google Places Browse
http://amzn.to/lbm4d
Yelp
25
• Nearby• Search
http://amzn.to/lbm4d
Foodspotting
26
http://amzn.to/lbm4d
Localmind
27
• Localmind
http://amzn.to/lbm4d 28
Waze
• Waze Feeding America
http://amzn.to/lbm4d
Color
29
http://amzn.to/lbm4d 30
Ditto <3 <3 <3
http://amzn.to/lbm4d
thank you
thank you
Allen & Gerritsen
The Arsenal on the Charles311 Arsenal Street, Watertown MA 02472
617.926.4005
www.a-g.com twitter.com/allengerritsen
url.a-g.com/facebook