Download - WDA 2014 Media Kit
WDA Executive Director’s Update // WDA.org // WDA Journal // WDA Sourcebook WDA Tongue ‘n’ Cheek...and Teeth, too! // Other Marketing Opportunities
2014 MEDIA KIT
ADVOCATE • EDUCATE • EMPOWER • SERVE
WDA EXECUTIVE DIRECTOR’S UPDATE
WDA.org
OTHER MARKETINGOPPORTUNITIES WDA JOURNAL
WDA SOURCEBOOK
Hear. See. Do.
WDA TONGUE ‘N’ CHEEK...AND TEETH, TOO!
2014 Print and Electronic Media Kit
About the WDA Founded in 1870, the Wisconsin Dental Association has more than 3,000 member dentists and dental hygienists statewide.
The WDA is a state constituent of the American Dental Association. We represent some 80 percent of all licensed Wisconsin dentists and a growing number of dental hygienists who choose to belong to organized dentistry.
Why advertise? Whether you want to reach high-level decision makers, dynamic young dentists jump-starting their careers, Marquette University School of Dentistry students on their way to becoming tomorrow’s leaders, valued dental hygienists or team members, WDA members are your keys to success.
• Targeted - Reach 3,000 dentists and dental hygienists, as well as other dental professionals and students. • Flexible - Multi-platform advertising available to suit your needs including print, web and electronic. • Affordable - Take advantage of frequency discounts, special offers and a wide variety of advertising
opportunities throughout the year.
Readership Profile*
Social Media Audiences**
* Data based on most recent WDA membership information.** Stats as of September 2013; launched Pinterest and LinkedIn in 2012 and numbers continue to increase.
30% (55-64)
11% (65-69)
15% (45-54)
20% (70+)
MALE
member dentists and dental hygienists
FEMALE
13% (35-44)
3,000+ 84%
3,500+ 1,130+ 160+ 113,500+ 31,700+ 40+
16%
GENDER DEMOGRAPHICS AGE DEMOGRAPHICSCIRCULATION
FACEBOOKLIKES
TWITTERFOLLOWERS
LINKEDINFOLLOWERS
PINTERESTFOLLOWERS
YOUTUBE VIEWSFLICKR VIEWS
10% (34 & younger)
2014 Year-At-A-Glance WDA Advertising and Marketing Opportunities
ADVOCATE • EDUCATE • EMPOWER • SERVE
2014 Print and Electronic Media Kit 2014 Year-At-A-Glance WDA Advertising and Marketing Opportunities
ADVERTISING CONTACTSEmily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: [email protected]
Amanda Brezgel | WDA Electronic Communications Coordinator | Phone: 414-755-4112 | Fax: 414-755-4113 | Email: [email protected]
MONTH MEMBERS ONLY MEMBERS AND PUBLIC
JANUARY WDA Executive Director’s UpdateWDA Journal (Focus: Leadership)WDA.org members-only pages
WDA.org public pages
FEBRUARY WDA Executive Director’s UpdateWDA Journal (Focus: National Children’s Dental Health Month)WDA.org members-only pages
Winter 2014 Tongue ‘n’ Cheek...and Teeth, too! patient electronic newsletter WDA.org public pages
MARCH WDA Executive Director’s UpdateWDA Journal (Focus: Oral Longevity) 2014 WDA Sourcebook (Member Directory & Practice Guide)
WDA.org public pages
APRIL WDA Executive Director’s UpdateWDA Journal (Focus: National Volunteer Week)WDA.org members-only pages
WDA.org public pages
MAY WDA Executive Director’s UpdateWDA InSession Program Guide WDA Journal (Focus: WDA InSession - Wisconsin’s Largest Dental Study Club)WDA.org members-only pages
Spring/Summer 2014 Tongue ‘n’ Cheek...and Teeth, too! patient print newsletter Spring 2014 Tongue ‘n’ Cheek... and Teeth, too! patient electronic newsletterWDA.org public pages
JUNE WDA Executive Director’s UpdateWDA Journal (Focus: The Jawbone, a Dental Satire) WDA.org members-only pages
WDA.org public pages
JULY WDA Executive Director’s UpdateWDA Journal (Focus: WDA Foundation)WDA.org members-only pages
WDA.org public pages
AUGUST WDA Executive Director’s UpdateWDA Journal (Focus: The Dental Team)WDA.org members-only pages
Summer 2014 Tongue ‘n’ Cheek...and Teeth, too! patient electronic newsletterWDA.org public pages
SEPTEMBER WDA Executive Director’s UpdateWDA Journal (Focus: Adult Oral Health)WDA.org members-only pages Wisconsin State Dental Golf Tournament Sponsorships benefitting the WDA Foundation
WDA.org public pages
OCTOBER WDA Executive Director’s UpdateWDA Journal (Focus: WDA Annual Report) WDA.org members-only pages
Fall/Winter 2014 Tongue ‘n’ Cheek...and Teeth, too! patient print newsletter Fall 2014 Tongue ‘n’ Cheek...and Teeth, too! patient electronic newsletter WDA.org public pages
NOVEMBER WDA Executive Director’s UpdateWDA Journal (Focus: Trends in Dentistry) WDA.org members-only pages WDA InSession Exhibit Hall and Sponsorships WDA InSession On-site Guide
WDA.org public pages
DECEMBER WDA Executive Director’s UpdateWDA Journal (Focus: Membership) WDA.org members-only pages
WDA.org public pages
+
ADVOCATE • EDUCATE • EMPOWER • SERVE
Print Format - The preferred format for all print submissions is a high-resolution, press-quality PDF file with all fonts embedded. Also accepted are Adobe Creative Suite files (InDesign, Illustrator, Photoshop).
Resolution - Set to 1200 (minimum 300 dpi down sampling on all color and black-and-white images required).
Electronic Format - Website display ads must be submitted as a GIF or JPEG in RGB mode. Electronic newsletter display ads must be submitted as a JPEG in RGB mode.
Resolution - Set to 72 ppi (minimum 300 dpi down sampling on all color and black-and-white images required).
Mechanicals Artwork can be submitted via email by the deadline. If file is larger than 3MB, use DropBox or Zip.
NEW IN 2014
Buy WDA display and classified advertising through WDA.org The Wisconsin Dental Association is proud to announce display and classified ads can now be purchased and submitted through WDA.org.
No more worrying about sending in your paper contract and payment. Save time by purchasing and submitting your advertisement electronically using the new e-commerce shop on our website. Reserve ads today for the WDA Executive Director’s Update, WDA.org website, WDA Journal, WDA Sourcebook (Member Directory & Practice Guide) and print and electronic patient newsletters -- Tongue ‘n’ Cheek...and Teeth, too!
But wait, there’s more! Classified advertising is easier than ever with automatic word count, five different classified sizes and additional options to customize and get your ad noticed by WDA members.
Review the 2014 WDA Media Kit today, so you don’t miss out on reaching 3,000 member dentists and dental hygienists across the Badger State.
ADVERTISING CONTACTSEmily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: [email protected]
Amanda Brezgel | WDA Electronic Communications Coordinator | Phone: 414-755-4112 | Fax: 414-755-4113 | Email: [email protected]
Artwork Specifications
ADVOCATE • EDUCATE • EMPOWER • SERVE
Purchase display and classified advertising via new e-commerce shop.
Get a FREE WDA Executive Director’s Update ad (150x150 pixels) when you advertise in the WDA Sourcebook!
WDA Executive Director’s Update Highlights • WDAExecutiveDirector’sUpdateorEDUisanelectronicnewslettersent out monthly to 2,600+ member subscribers. • EDUprovidestimelyprofessionalupdates,WDAvolunteeropportunitiesandspecial events reminders.
Analytics* Total Subscribers: 2,607
Average EDU Unique Clicks: 38.17 clicks per issue
Average EDU Click Through Rate: 4.12 percent
Industry Standard Click Through Rate: 2.9 percent
EDU Open Rate: 24.98 percent
Industry Standard Open Rate: 22.2 percent
*MailChimp Analytics from January 2013 - August 2013
Rates/Sizes (per month with hyperlink)
Frequency
Ad Sizes 1x 3x 6x 12x
150 x 150 pixels $100 $95 $90 $85
150 x 300 pixels $175 $165 $155 $150
150 x 450 pixels $250 $235 $225 $220
Something for Every Budget!
ADVERTISING CONTACTSSend contract, artwork and other inquiries related to WDA Executive Director’s Update display advertising to:
Amanda Brezgel | WDA Electronic Communications Coordinator | Phone: 414-755-4112 | Fax: 414-755-4113 | Email: [email protected]
WDA Executive Director’s Update
2014 Display Advertising
Artwork/Payment Deadlines January/Jan. 24, 2014
February/Feb. 21, 2014
March/March 24, 2014
April/April 23, 2014
May/May 23, 2014
June/June 23, 2014
July/July 24, 2014
August/Aug. 22, 2014
September/Sept. 23, 2014
October/Oct. 24, 2014
November/Nov. 19, 2014
December/Dec. 16, 2014
NEW!
150 x 150 pixels 150 x 300 pixels 150 x 450 pixels
Artwork Specifications
Now, your organization can be among the first to promote its products and services via the monthly WDA Executive Director’s Update.
Advertisers can mix ad sizes in desired frequency for WDA Executive Director’s Update, WDA.org and WDA Journal.
WDA.org provides need-to-know oral health information to members, their patients and the general public.
WDA.org Highlights • Award-winningwebsiteupdateddaily.• Easy-to-navigatepublicandmember-onlypages.• Powerful,interactiveandvisuallycompellingdesign.
Analytics*
Visits .................................... 48,547
Total Unique Visitors ............... 31,918
New Visitors ..................38.5 percent
Returning Visitors ............61.5 percent
Pageviews ...........................129,307
Average Page Visits ..........2.66 pages
Average Visit Duration ... 2.58 minutes *Google Analytics from January 2013 - August 2013
Value-Added Benefits • AdvertiserIndexatthebottomofeverypageacrossthesiteincreases your ad exposure. Visitors can find any current advertiser with a link to the page on which their ad appears.• Twoadartworksizeoptionsavailable.Thisgivesyoumoreflexibility and design real estate. Advertisers can submit ads that are 120 x 600 pixels or 275 x 550 pixels (both vertical).
Top-Visited Pages VisitsInSession ............................. 5,638
Classifieds............................ 3,824
Member application ............... 1,617
Members only ....................... 1,518
About WDA/Overview ........... 1,182
WDA.org
2014 Display Advertising
Daily traffic on WDA.org continues to increase. Consider adding online advertising to your marketing mix to support your WDA Executive Director’s Update, Journal and WDA Sourcebook ads, reach new audiences and build your brand awareness.
Did you know?
= Number of member and public pages eligible for ad placement on WDA.org
230+ pages
Placement Most pages are available, except the home page and those that support 501(c)(3) nonprofit entities and programs (e.g., WDA Foundation and Mission of Mercy).
Rates/Sizes(per month with hyperlink)
Frequency
Ad Sizes 1x 3x 6x 12x
120 x 600 pixels (vertical) $130 $110 $105 $95
275 x 550 pixels (vertical) $135 $115 $110 $100
Advertisers have sole partnership of their reserved page(s) for the duration of the contract.
Creative Services Display advertising artwork creation is available for $75 per hour for initial design and $50 for edits after initial run (one hour minimum).
Something for Every Budget!
275 x 550 pixels120 x 600 pixels
Artwork/Payment Deadlines January 2014/Dec. 27, 2013
February/Jan. 24, 2014
March/Feb. 24, 2014
April/March 28, 2014
May/April 25, 2014
June/May 30, 2014
July/June 27, 2014
August/July 25, 2014
September/Aug. 29, 2014
October/Sept. 26, 2014
November/Oct. 24, 2014
December/Nov. 28, 2014
ADVERTISING CONTACTSSend contract, artwork and other inquiries related to WDA.org display advertising to:
Amanda Brezgel | WDA Electronic Communications Coordinator | Phone: 414-755-4112 | Fax: 414-755-4113 | Email: [email protected]
Advertisers can mix ad sizes in desired frequency for WDA Executive Director’s Update, WDA.org and WDA Journal.
Your ad runs in three formats for the price of one!
WDA Journal Highlights • TheWDAJournalistheofficialpublicationoftheWisconsinDental Association and its more than 3,000 members. • Itreachesanestimated80percentofWisconsin’slicenseddentists and a growing number of dental hygienists members, as well as other dental professionals, office team members and Marquette University School of Dentistry students.• Editorialcontentincludesnewsofinterest,leadershipmessages, legislative issues and regulations/policies affecting dentistry in Wisconsin.
Value-Added Benefits FREE listing of monthly advertisers in our exclusive Advertiser Index.
FREE New Product/Service Corner: Twelve lucky advertisers also get a 250-word or 200-word with logo and/or photo space from February 2014 – January 2015.
Only one “corner” is allowed per month and is given on a first-come, first-served basis to advertisers who check off this section on their 2014display advertising contracts.
All others are put on a waiting list and contacted if space becomes available.
New Digital-Flip Format Each issue of the WDA Journal is posted on WDA.org (member login required) in both digital-flip format and traditional PDF.
Digital-flip format features include:•Moderndesign •Full-screenmodeoption•Easy-to-useonlineviewer •Websiteoremail•iPhone,iPadandAndroid fromyouradhyperlinked devices supported
Print copies of the WDA Journal continue to be mailed out.
August 2013 | Focus on: The dental team
WDA JournAl is A publicAtion of Wisconsin DentAl AssociAtion, inc. AUGUST 2013 • Volume 89, No. 8
WDA grows with 31 new members! The Wisconsin Dental Association is pleased to welcome 31 new members to organized dentistry. These new members, their cities of practice and/or residence or components (if applicable) are:
Dr. Jennifer Quizon (left) and Dr. Jay Oksiuta (right) of Racine Dental Group shared a moment with a member of their dental team at the WDA and WDA Foundation 2013 Mission of Mercy and posted photos on their Facebook page. Post your dental team photos on the WDA Facebook page.
Laurel Ball, RDH (Winneconne)
Dr. Ashley Barnes (Milwaukee)Greater Milwaukee Dental Association
Carry Boley-Jerdee, RDH (Hales Corners)
Brenda Diamond, RDH (Stevens Point)
Dr. Kyle Everson (Spooner)Northwest District Dental Society
Dr. Benjamin Gelhaus (Medford)Central Wisconsin Dental Society
Dr. Tarah Gerner (Milwaukee)Greater Milwaukee Dental AssociationLynlee Hehli, RDH (Greenville)Dr. Christopher Hill (Columbus)Columbia Dodge Marquette County Dental Society
Advocate...Educate...Empower...serve!
INsIDE tHIs IssuE
WDA House of Delegates set for Nov. 15-16 in Middleton ................................. p. 2
Mentors needed ........ p. 5
Update your Notice of Privacy Practices by Sept. 23 ................................. p. 6
New chief dental officer named ................................p. 12
p. 13p. 10
What is employee engagement and why is it important? Employee engagement is the emotional commitment an employee has to the organization and its goals. Typically, this means engaged employ-ees are fully involved in and enthusiastic about their work, and they act in way that furthers their organization’s interests. Research has linked highly-engaged employees to several positive organiza-tional outcomes including, increased profitability, customer and employee sat-isfaction and retention rates.
Achieving excellent quality patient care is dependent upon retention of top talent and engagement is essential for retaining your best employees. •Improvingemployeeengagementand
receiving more profits is great, but what will it cost you? • How can you be certain the effortswill fit your organization’s culture and employees’ needs? • Which methods can be tailored toproduce notable outcomes and, in turn, make the investment worthwhile? Improvingengagementdoesn’thave tocost more and may actually save money. Studies show lack of employee engage-ment can cost 35 to 50 percent of payroll costs.
When it comes to increasing employ-ee engagement, remember to capitalize on low-cost engagement initiatives. This includes rewarding employees with incen-tives, recognizing their efforts, giving them a voice to be heard and being flexible.
show them you care A little recognition can go a long way. Simple things like anniversary gifts and public recognition for successful projects or outstanding achievements can make employees feel appreciated and connect-ed to the organization.
Time and time again, reports show employees who are recognized, even in the simplest form (a personal thank you) are more engaged and thus more valuable employees. Get your employees involved and make sure everyone is aware of the rewards and benefits of participating. This is an opportunity for everyone to have a little fun while getting recognized for a job well done.
Matt shefchik The QTI Group Managing Director [email protected]
tailoring employee engagement efforts
Connect with us on and visit us online @ WDA.org
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continued on page 8
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Social!Let’s get
Did you know?
= Average time spent reading
per page
2.44 minutes
WDA Journal
2014 Display Advertising
6 WDA Journal July 2013 WDA.org WDA.org July 2013 WDA Journal 7
Oct. 1 is approaching quickly, and most of us have heard the bantering in the media regarding what is or is not going to happen. I have hesitated to add my opinion to the pile. However, I realize as the person respon-sible for a rather large association group health plan in which numerous members have participated and supported for quite a long time, I can no longer remain silent on this topic. First, let me state that I believe insurance carriers are not to blame for the high cost of medical care. I also believe insurance was never meant to pay for or cover everything. It was meant to cover catastrophic events. Once we removed the connection between the real cost of medical care and the consumer’s wallet, all real incentive for the consumer to remain involved with their health care and wellness was lost. A large majority of Americans believe, they will be able to obtain free health insur-
ance after Oct. 1. They don’t understand how the exchanges will work, the subsidies, the penalty system, the application system or what a “navigator” is. U.S. Health and Human Services Secretary Kathleen Sebelius is still trying to raise money to fund the massive public rela-tions effort necessary to educate the very people this program is supposed to provide for. These efforts began in March 2013, and were reported by The Washington Post and by numerous other news agencies recently. The American Academy of Actuaries has stated that changes coming in 2014 to health insurance premiums are reflective of several factors and could vary considerably across states and amongst individuals. If you want to read the brief, it is available at www.actuary.org. Rates are supposed to be filed in July 2013, so we should have some idea of what to expect - if that deadline holds. I have always thought this plan was
ill-conceived, grossly underfunded and used as a talking point for re-election. Not enough thought was given to the overall damage it would do to an entire industry or our economy. The business community continues to struggle with implementation of the various provisions being forced upon them. If Medicare, Medicaid and Social Security continue to be run so poorly by the gov-ernment, why would anyone add another program of such enormity to the mix and expect that it could be run with better results? We will manage the chaos as best we can at the agency level and advise our clients to the best of our ability as we always have done. We are constantly monitoring the various government and industry sites for updates and remain in close contact with our carri-ers to ensure we are able to relay important information in a timely manner.
One of the most stressful dental emer-gencies that the general practitioner will be faced with is the traumatic injury of a young patient’s teeth. These situations are fraught with anxiety and stress from both the child and their parent. The dentist not only has to provide excellent care, but they must also reduce the fear, anxiety and stress of the patient and the family. This article is not intended to be com-prehensive in content due to the large volume of information, but will provide the dental team with readily available free resources that will assist in the delivery of excellent care with the best possible out-comes. The dentist must first ensure that a comprehensive medical, dental and social history is available. A detailed history of the traumatic event and any previous events is also crucial. This information should be recorded in a systematic manner so that nothing is over-looked or missed. The American Academy of Pediatric Dentistry has a comprehensive form (Assessment of Acute Traumatic Injuries) available free at http://bit.ly/11aMomG. All injuries, however minor, should be documented to provide a complete picture for future treatment needs and/or medical-legal-insurance purposes. Tetanus immunization status is also an important question to ask the par-ent/guardian. Any loss of consciousness requires neurologic evaluation by a physi-cian. A thorough extra-oral exam, intra-oral exam, radiographic exam and occlusion evaluation are essential to document all injuries. Palpation of facial bones for stepping,
swelling and/or tenderness is required. Dried blood on the face from extra-oral or intra-oral origin should be gently removed to reveal any potential extra-oral lacera-tions.
Moist gauze placed over the dried blood and left in place for five to 10 minutes will greatly assist in the dried blood’s removal. The above mentioned trauma assess-ment form will greatly assist in organizing this information.
Diagnosis and treatment When a patient suffers a traumatic injury to a tooth, it must be remembered that all of the supporting structures for that tooth/teeth will have absorbed some of the force of that trauma. The alveolar bone, periodontal liga-ment, supra-gingival periodontal fibers
and the gingiva have all been traumatized to some degree. A correct diagnosis of the degree of traumatic injury to these tissues is important to provide appropriate prog-nosis and anticipatory guidance to future
growth and development. The treatment for each type of trauma and injury varies from simple observation for concussion injuries to re-implanta-tion and stabilization for severe displac-ing and avulsion injuries. These are summarized in numerous textbooks, but unless the dental practi-tioner has these books available in the office they are of little use in these acute situations. Thankfully, the textbook “Essentials of Traumatic Injuries to the Teeth” by Drs. Jens Andreasen and Frances Andreasen has been placed online through the grants and donations from several orga-nizations and governments. This is accessible for free at www.den-taltraumaguide.org. This digital resource provides comprehensive, step-by-step directions for evaluating, diagnosing and treating a wide variety of dental injuries as well as information on the prognosis
of each injury. The diagrams and photographs are an excellent aid to patient education and understanding of the injury they or their child suffered. With this information readily available in all computerized dental offices, the suc-cessful clinical management of most trau-matic dental injuries can be accomplished by any dental practitioner. This will greatly assist in building rap-port and trust in your abilities as these patients receive the excellent care and best possible outcomes from the treat-ments that you provide.
New research highlighted in the April 2013 newsletter of the Agency for Healthcare Research and Quality within the U.S. Department of Health and Human Services stresses the impor-tance of conducting a caries risk assess-ment during a 1-year-old’s first dental examination to help determine if a child is at risk of developing early childhood caries. “The 1-year or infant oral health exam is similar to a well-baby exami-nation performed by a pediatrician,” pediatric dentist and Wisconsin Dental Association Southeast Region 4 Trustee Dr. Cliff Hartmann (Greenfield) notes. “In addition to the caries risk assess-ment, anticipatory guidance is given to the parent or caregiver at the 1-year examination appointment to insure the child has optimal oral health until the next dental visit,” Dr. Hartmann says. The American Academy of Pediatric Dentistry provides “Guidelines on Periodicity of Examination, Preventive Dental Services, Anticipatory Guidance/ Counseling and Oral Treatment for Infants, Children and Adolescents” to help practitioners make clinical decisions about preventive oral health interven-tions, including anticipatory guidance and preventive counseling, for young patients. “The bottom line is children’s diag-nostic visits should be repeated every six months or as indicated by the individual patient’s susceptibility to disease,” pedi-
atric dentist and WDA Public Relations Committee member Dr. William Horton (Marshfield) explains after reviewing the AAPD guidelines.
“Individual children should have more frequent preventive visits the higher their caries risk. For example, every three months for high risk and even more often for fluoride treatments if white spot lesions or other high-risk situations are present,” Dr. Horton adds. Caries risk assessment is among the topics discussed in the 33-minute instruc-tional WDA Dental Home continuing education DVD. Available on WDA.org (login required), each chapter is posted separately to allow for easy download and viewing by dentists and their dental teams.
Topics include: 1. The Dental Home (TRT 5:01) 2. Early Childhood Caries (TRT: 4:00) 3. Caries Risk Assessment (TRT: 2:05) 4. The Knee-to-Knee Examination (TRT: 3:33) 5. Anticipatory Guidance for Infant & Young Child (TRT: 7:08) 6. Diagnosis & Treatment (TRT: 5:13) 7. Anticipatory Guidance for Expectant Parents (TRT: 3:28) 8. ADA Coding (TRT: 1:12)
The WDA Dental Home Sub-committee created caries risk assessment and preventive recommendations forms especially for use by general dental prac-tices. These forms are available for pur-chase from WDA Professional Services’ The Dental Record. “I have been doing 1-year-old exams since 2009 when the WDA Dental Home kit was mailed to all members,” WDA PR Committee member and gen-eral dentist Dr. Patricia McConnell (Appleton) shares. “Parents and I are continually amazed at how much plaque is on their children’s teeth. Young patients are also often using valve sippy cups and pacifiers, and par-ents are struggling with thumb sucking and providing proper oral hygiene,” she said. “All my 1-year-old patients are on six-month recare, because there is always
so much age-appropriate education and reinforcement of parents’ efforts to brush their children’s teeth needed. This is working very well and we’ve never had a parent or insurance company com-plain,” Dr. McConnell adds. The Medicaid program requires early and periodic screening, diagnostic and treatment or EPSDT services – section 1905(r) of the Social Security Act – for most individuals under age 21. Specific services and how often they are provided is established at the state level. In Wisconsin, Medicaid and Badger Care Plus programs have sub-scribed to the AAPD periodicity table (http://bit.ly/11x0mwi) since November 2008.
Wisconsin’s Youth Apprenticeship program is nationally-recognized as a leader in work-based learning. It pro-vides high school juniors and seniors with integrated academic and occupa-tional instruction that results in a high school diploma and a state skill certifi-cate. All participating students learn specif-ic occupational, valuable employability, interpersonal skills and general knowl-edge of the world of work. Students who successfully complete the program have the option of entering the workforce directly after high school or enrolling in a technical college or university. At the state level, the YA program is managed by the Wisconsin Department of Workforce Development. Locally, youth apprenticeship pro-grams are administered by a local con-sortium of partners representing school districts, technical colleges and employ-ers. Interested students are recruited and apply to programs available in their area. Students are interviewed and hired by
participating employers. Local YA consortia coordinate both on-the-job training and classroom learn-ing. Students are held to high levels of responsibility at school and with their employers in order to continue in the program. In turn, employers pay, train and men-tor the students while at the worksite. Since its inception in 1991, the pro-gram has served more than 15,000 stu-dents from 300 school districts. There are more than 30 different occupational programs working for 8,000 different employers. As one employer stated, “YA has helped us to stay competitive nation-ally and globally. That’s not easy in this economy.” Furthermore, a former YA student stated, “In the classroom, I would won-der, ‘When am I going to use this?’ I never questioned that about the appren-ticeship program. It was clear when I was going to use the training and learn-ing.” According to a 2005 study by the Center for Education and Work,
approximately 81 percent of participat-ing employers offered full-time or part-time job opportunities to YA graduates and 55 percent of graduates reported accepting the opportunity. The most frequent reason given for refusing a job offer was the reported graduate’s intention to pursue further education. This past year, the Wisconsin Dental Association helped to create a YA pro-gram for dental assisting. WDA Immediate Past-President Dr. Steve Stoll (Neenah), WDA Northwest Region 1 Trustee Dr. Jeffery Nehring (Mercer), along with WDA Dental Practice and Government Relations Associate Erika Valadez assisted in developing the program’s curriculum. Several employers and technical col-lege faculty across the state also gave input for this new program. Beginning fall 2013, dental practices can enroll students to learn, practice and master dental assistant skills. Visit 1.usa.gov/A8h5i2 to sign up as a participating employer and to learn more.
It’s ‘A Brave New World’
Traumatic injuries to primary and permanent teeth in children
1 and done…now what?
Dental assisting added to state’s youth apprenticeship program
Mara T. Roberts, CLU, RHU, REBC WDAISC President [email protected]
Brian D. Hodgson, DDS MUSOD Assistant professor and pediatric dentist [email protected]
Carol Weber, APR WDA Director of Public Relations [email protected]
Robin Kroyer-Kubicek Wisconsin Youth Apprenticeship Curriculum Coordinator [email protected]
Key takeaways...
• Review instructional dental home continuing education segments on WDA.org• New dental assisting youth apprenticeship program starting fall 2013• Free resources available to assist in treating dental emergencies • License renewal deadline is Sept. 30, 2013
BUSINESS of Dentistry
TOP 10CALLER Q&A
Dental practice FAQ The Wisconsin Dental Associa-tion staff receives a multitude of phone calls and emails on a daily basis. Questions come from mem-ber dentists, member hygienists, assistants, office managers, other organizations and patients who are looking for answers to a vari-ety of topics related to dentistry. In 2013, a frequently asked den-tal practice question and answer will run frequently in the WDA Journal. For more information, visit WDA.org or review FAQs in the WDA Sourcebook. Q. How many continuing educa-tion credits is required for dentists and dental hygienists? If I earn more CE than needed, can I carry them over into the next renewal period? Must dentists pay for licensed staff to obtain their entire CE?
A. For dentists, 30 hours of con-tinuing education must be com-pleted (five of which may be nonclinical) every two years. Dental hygienists are required to obtain 12 credits during the previous licensure period. These must include a minimum of two hours of infection control CE and a maximum of two hours in car-diopulmonary resuscitation train-ing. All licensees are required to obtain certification in hands-on CPR and automated external defi-brillator training. It is up to the licensee as to whether to attribute the documentedtime spent in CPR-AED training toward their CE requirements. Certificates of completion of course must be retained for six years. Extra CE credits do not carry-over into the next two year renewal period. And, although a great benefit of employment, dentists and den-tal hygienists are responsible for obtaining their own CE; employ-ers are not required to pay for courses.
Dr. Kathy Roth (West Bend) demonstrates a knee-to-knee exam in the WDA Dental Home continu-ing education materials.
Display Advertising Orders and Deadlines A signed contract and digital artwork must be received by the deadline dates (see column at right). If new ad artwork is desired, it must be received by the issue’s deadline; otherwise, the previous month’s advertisement will be placed.
Something for Every Budget!
ADVERTISING CONTACTSSend contract, artwork and other inquiries related to WDA Journal display advertising to:
Emily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: [email protected]
Ad Sizes/Rates/Frequency (per insertion with hyperlink)
Frequency - Three formats for one price!
Ad Sizes Width Depth 1x 3x 6x 12x
Runner Ad 10” 2.625” $575 $545 $515 $485
Quarter-page-V 5” 7” $590 $560 $535 $490
Quarter-page-H 7” 5” $590 $560 $535 $490
Skyscraper 2.375” 10” $600 $570 $540 $500
Half-page-V 7” 10” $790 $760 $725 $650
Half-page-H 10” 7” $790 $760 $725 $650
Full-page 11” 17” $1,565 $1,505 $1,435 $1,285
Runner Quarter- Quarter- Skyscraper Half-page-V Half-page-H Full-page page-V page-H
Editorial Calendar and Artwork Deadlines Issue Deadline
February Dec. 10, 2013 National Children’s Dental Health Month
March Jan. 14, 2014 Oral Longevity (Older Adult Oral Health)
April Feb. 11, 2014National Volunteer Week(Donated Dental Services, Head Start and Community Clinics)
May March 11, 2014 WDA InSession - Wisconsin’s Largest Dental Study Club
June April 8, 2014 The Jawbone (Focus on Dental Satire)
July May 13, 2014 WDA Foundation
August June 10, 2014 The Dental Team
September July 8, 2014 Adult Oral Health
October Aug. 12, 2014 WDA Annual Report
November Sept. 9, 2014 Trends in Dentistry
December Oct. 14, 2014 Membership (This annual issue is sent to all licensed dentists in Wisconsin for whom the WDA can obtain mailing information from the state.)
January 2015 Nov. 11, 2014 Leadership (National Mentoring Month and Leading from the Classroom)
Advertisers can mix ad sizes in desired frequency for WDA Executive Director’s Update, WDA.org and WDA Journal.
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Advertising in the WDA Sourcebook generates more leads by putting your product or service directly in front of the vast majority of practicing dentists and their dental teams.
WDA Sourcebook Highlights • TheannualWDASourcebook(MemberDirectory&PracticeGuide)isa valuable, desktop reference used year-round by our approximately 3,000 member dentists and their dental office staffs across the state. • PostedonWDA.orginadigitial-flipformatandPDFanddownloaded by members throughout the year.• Printedinblackandwhite,withtheexceptionoftheinsidefront,inside back, back cover and two inside tab pages, which are printed in full color.• Itisonlyprintedonceayearandthedeadlinetosubmitthecompleted contract and payment is Friday, Dec. 13, 2013; artwork is due Friday, Dec. 20, 2013.
When you advertise in the WDA Sourcebook, you reach more than 3,000 qualified dental professionals via a printed and mailed WDA Sourcebook plus added exposure when the publication is viewed and downloaded on WDA.org.
New Digital-Flip Format Each issue of the WDA Journal is posted on WDA.org in both the new digital-flip format and the traditional PDF (member login required).
Digital-flip format features include:•Moderndesign •Full-screenmodeoption•Easy-to-useonlineviewer •Websiteoremail•iPhone,iPadandAndroid fromyouradhyperlinked devices supported
Print copies of the WDA Sourcebook continue to be mailed out.
WDA Sourcebook (Member Directory & Practice Guide)
2014 Display Advertising
Did you know?
= Average time spent reading
per page
9.73 minutes
Analytics*
Number of Reads ............34
Number of Impressions ...130
*Issuu Analytics from May 2013 - August 2013
A valuable desk-top referenceWDA Sourcebook content includes: Wisconsin Dental Practice Act, administrative rules, frequently asked questions and member directory.
Enhanced visibility All advertisers receive a free listing in the Advertiser Index and on the WDA Sourcebook web page.
Statewide distribution Member directory includes dentists and dental hygienists in five Wisconsin regions.
*Minimum of two full-page (four half-page) ads and a maximum of four full-page (eight half-page) ads must/can be sold; granted on a first-come, first-served basis. A double-sided tab will precede the Member Directory and Wisconsin Dental Practice Act/Admin Rules/FAQs sections.
**Only three cover ads can be sold; granted on first-come, first-served basis.
All contracts, insertion orders, disks, films and reproduction materials must accompany the completed contract. (See deadline below.)
Deadlines Contract and payment are due by Friday, Dec. 13, 2013; artwork is due by Friday, Dec. 20, 2013.
Ad Sizes/Rates (with hyperlink) Receive a FREE ad (150x150 pixels) in the WDA Executive Director’s Update when you advertise in the WDA Sourcebook.
Black and White Ad Sizes Width Depth 1x
Half-page-V 5” 7.5” $475
Half-page-H 7.5” 5” $475
Full-page 7.5” 10” $610
Full-Color Ad Sizes Width Depth 1x
Half-page-Tab Ad* 7.5” 5” $675
Full-page-Tab Ad* 7.5” 10” $890
Cover-page** (Inside front, inside back and back) 7.5” 10” $890
Half-page-V Half-page-H Full-page
Half-page Tab Full-page-Tab Cover-page
WDA Sourcebook (Member Directory & Practice Guide)
2014 Display Advertising
ADVERTISING CONTACTSSend contract, artwork and other inquiries related to WDA Sourcebook display advertising to:
Emily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: [email protected]
Get a FREE WDA Executive Director’s Update ad! Buy a 2014 WDA Sourcebook ad and you will get a free ad (150x150 pixels) in the monthly WDA members-only electronic newsletter.
+
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Every patient print newsletter issue offers oral health tips and resources for all age groups.
WDA Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Print Highlights • Printedtwiceayearanddistributedtomorethan3,000memberdentists and dental hygienists. • Displayedindentalpractices’waitingroomsandusedwithchair-side patient education. • Issuesalsoarepostedindigital-flipformatandPDFonWDA.org with 24/7 accessibility. • Eachissueofthisaward-winningpatientpublicationisfilledwith important oral health information for all ages and promotes quality care.
Ad Sizes/Rates (per insertion with hyperlink)
Ad Sizes Width Depth 1x
One-column-V 1.75” 3.75” $790
One-column-H 3.75” 1.75” $790
Two-column-Square 3.75” 3.75” $1,580 Ad runs in three formats for the price of one!
New Digital-Flip Format Each issue of the print WDA Tongue ‘n’ Cheek...and Teeth, too! patient newsletter is posted on WDA.org in digital-flip format and PDF.
Digital-flip format features include:•Moderndesign •Full-screenmodeoption•Easy-to-useonlineviewer •Websiteoremail•iPhone,iPadandAndroid fromyouradhyperlinked devices supported
A print copy will be mailed to WDA member dentists and dental hygienists with the June 2014 (spring/summer issue) and October 2014 (fall/winter issue) WDA Journals.
Artwork/Payment Deadlines
Spring/Summer issue April 8, 2014
(Mails mid-May)
Fall/Winter issue Aug. 12, 2014
(Mails mid-September)
One-column-V One-column-H Two-column-Square
WDA Tongue ‘n’ Cheek...and Teeth, too!
2014 Display Advertising Patient Newsletter - Print
In this issue:
Diabetes and yourdental health
The facts about dental anesthesia and sedation
Oral cancer and HPV connection
Dental FAQs: Teeth whitening
Fluoride facts
Baby Teeth Matter: ‘2min2X’ a day helpsprevent decay
Diabetes and your dental health
FALL/WINTER 2012 1
Gum disease, while more prevalent in adults, can start at any age. Children and teenagers who have Type 1 diabetes are at greater risk of developing gum disease than their peers.
Take the WDA “Tongue ‘n’ Cheek...and Teeth, too!” with you - simply scan and enjoy!
Tongue ‘n’
Cheek...and Teeth, too!
Keep your gums healthy Preventing dental disease is one of the best investments a person can make. Prevention is more than a one-time event and includes: • Patient education • Healthy eating habits • Regular personal oral hygiene practices (Brush and floss daily!) • Consumption or application of appropriate fluoride supplements • Regular dental examinations with X-rays • Professional dental diagnosis • Appropriate placement of den-tal sealants • Necessary restorative treatment early in the development of dental disease
Diabetes affects an estimated 25 million children and adults in the Unit-ed States. The past two decades has seen a 30 to 40 percent increase in diagnosed cases according to the Centers for Disease Control and Pre-vention. The Wisconsin Dental Association encourages individuals with diabe-tes to pay extra attention to their oral health. Studies show diabetics are more susceptible to the development of oral infections and periodontal or gum disease than those who do not have diabetes.
Gum disease and diabetes Periodontal diseases are chronic bacterial infections that destroy the attachment fibers and support-ing bone that hold your teeth in your mouth. When this hap-pens, gums separate from the teeth, forming pockets that fill with plaque and even more in-fection. The more advanced the disease, the deeper the pockets. It can lead to painful chewing problems and some people with serious gum disease lose their teeth. Periodontal disease also may make it hard to control blood glucose. Periodontal disease is more com-mon in people with diabetes. Among young adults, those with diabetes have about twice the risk of those without diabetes.
Data from the CDC’s 2011 Na-tional Diabetes Fact Sheet shows: •Adultsaged45yearsorolderwith poorly controlled diabetes were 2.9 times more likely to have severe periodontitis than those without dia-betes. •About one-third of peoplewithdiabetes have severe periodontal dis-ease consisting of loss of attachment of the gums to the teeth. •Totaldirectandindirecteconom-ic cost associated with diagnosed diabetes in the United States in 2007 was $174 billion.
Gum disease, while more preva-lent in adults, can start at any age. Children and teenagers who have Type 1 diabetes are at greater risk of developing gum disease than their peers.
Dentists believe such research findings support the idea that peri-odontal bacteria can easily enter the blood stream through open pores in inflamed gums and be transmitted to other parts of the body where it causes great harm.
Other related conditions Diabetes also can make an individ-ual more susceptible to the following conditions: •Oral and fungal infections •Poorhealing •Drymouth
Your organization can be among the first to promote its products and services to the public via our quarterly WDA Tongue ‘n’ Cheek…and Teeth, too! patient electronic newsletter.
Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Electronic Highlights • Tongue‘n’Cheek...andTeeth,too!e-newsletteris launched quarterly (winter/February, spring/May, summer/August and fall/November) to the public, WDA members and media statewide.• Containsusefuloralhealthinformation,interactive videos, links and fun dental trivia.
Analytics*
Total Subscribers: 3,107
Average TNC Unique Clicks: 53 clicks per issue
Average TNC Click Through Rate: 2.94 percent
Industry Standard Click Through Rate: 2.9 percent
TNC e-Newsletter Open Rate: 24.45 percent
Industry Standard Open Rate: 22.2 percent
* MailChimp Analytics from August 2013
Rates/Sizes
Frequency
Ad Sizes 1x 3x
150 x 150 pixels $100 $95
150 x 300 pixels $175 $165
150 x 450 pixels $250 $235
ADVERTISING CONTACTSSend contract, artwork and other inquiries related to Tongue ‘n’ Cheek... and Teeth, too! patient print and electronic newsletter display advertising to:
Emily Bultman | WDA Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: [email protected]
Artwork/Payment Deadlines
WinterFeb. 7, 2014
Spring May 9, 2014
SummerAug. 8, 2014
FallOct. 10, 2014
150 x 150 pixels 150 x 300 pixels 150 x 450 pixels
Patient Newsletter - Electronic
NEW!
WDA InSession - Wisconsin’s Largest Dental Study Club • WisconsinDentalAssociationInSession-Wisconsin’sLargestDentalStudyClubwillbe held inconjunction with the annual WDA House of Delegates meeting beginning in 2014. • WDAmembershavetheopportunitytohear lectures, see the newest technology in the exhibit hall and do a variety of activities, including renewing CPR/AED certification.
Make Your Presence Known Exhibit Hall - 10’ x 10’ booths are priced at $920 for a standard location or $995 for a premier location. ID signs, crate storage and complimentary lunch are included.
Watch for more information in the WDA InSession Exhibitor Prospectus on WDA.org coming soon!
Program Guide - Issued several months in advance, the program guide includes course descriptions, speaker bios, special events and exhibitor listings. Ad appears in print, PDF and digital-flip editions. • Full-color,full-pagead-$500• Full-color,half-pagead-$250
On-site Guide - Packed with daily schedules and handy maps, the WDA InSession on-site guide is distributed to all attendees and is critical to navigating the event with ease. • Full-color,full-pagead-$300• Companylogo-$100
Sponsorships - Various opportunities and levels are available including continuing education, meals, tote bags and general areas.
Display Advertising Options - Secure an ad on the WDA.org InSession page in October and November 2014. Exhibitors’ booth numbers will be featured in all display ads in the October and November 2014 WDA Journals.
Contact Direct WDA InSession questions to Lani Becker at 414-755-4114 or [email protected].
WDA Foundation - Golf Outing and Fundraising Events As the philanthropic arm of the Wisconsin Dental Association, the WDA Foundation is committed to making a difference by improving the oral health of state residents. It supports projects that provide dental care for the disadvantaged while meeting the current and future needs of the dental profession.
The foundation is a 501(c)(3) charitable organization and has a variety of programs that impact the public and dental professionals. Visit wda.org/wda-foundation to learn more.
The Wisconsin State Dental Golf Tournament is held every September with proceedsbenefiting the WDA Foundation. Sponsorship opportunities are available. Deadline is Aug. 1, 2014.
Direct questions to WDA Foundation Executive Director Vicki Bohman at 414-755-4198 or [email protected].
Additional Marketing OpportunitiesWISCONSIN DENTAL ASSOCIATION
INSESSIONWisconsin’s Largest Dental Study Club
2014 CLASSIFIED ADVERTISING
Hear. See. Do.
NEW!
2014 CLASSIFIED ADVERTISING
WDA Journal | WDA Sourcebook | WDA Tongue & Cheek | WDA.org
OCTOBER 2013 | Focus on: WDA Annual Report
WDA JournAl is A publicAtion of Wisconsin DentAl AssociAtion, inc. OCTOBER 2013 • Volume 89, No. 10
WDA grows by 19 new members The Wisconsin Dental Association is pleased to welcome 19 new membersto organized dentistry. These new members, their cities of practice and/or residence and components (if applicable) are:
If you haven’t already, connect with the WDA on LinkedIn today and get access to insightful information about your network and upcom-ing events including, the WDA/Marquette University School of Dentistry nine-credit CE cruise which sails Jan. 19-26, 2014.
Dr. Sarah Blair, MilwaukeeGreater Milwaukee Dental Association
Dr. Tiffany Cash, PeshtigoBrown Door Kewaunee Dental Society
Dr. Aimee D’Amour, WaunakeeDane County Dental Society
Dr. Kevin DeGroot, MadisonDane County Dental Society
Dr. Joseph Flask, East TroyBurlington Dental Society
Lynlee Hehli, RDHGreenville
Dr. Perry Joiner, MerrillCentral Wisconsin Dental Society
Dr. Kyle Krueger, BrookfieldWaukesha County Dental Society
Dr. Kristin Lenz, Union GroveRacine County Dental Society
Dr. Richard Lightsey, Oak CreekGreater Milwaukee Dental Association
Dr. Laura Lux, MilwaukeeBurlington Dental Society
Advocate...Educate...Empower...Serve!
INSIDE THIS ISSUE
Politics and dentistry it is personal! ................................. p. 2
Last call for WDA House of Delegates Nov. 15-16 ................................. p. 5
Grow your practice and connect with your colleagues - update your Find-a-Dentist profile today ................................. p. 6
Congrats dental hygienists on 100 years! ............................... p. 16
p. 11p. 8
Connect with us on and visit us online @ WDA.org
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Where does WDA’s revenue come from?Kelly Sics WDA Director of Finance [email protected] & John R. Moser DDS WDA Treasurer [email protected]
The Wisconsin Dental Association’s annual budget is approximately $3 mil-lion. Every year as the WDA goes through the budget process, we must generate enough revenue to fund our programs at a level that provides the highest benefit to our members. We rely heavily on our dues-paying members, whose dues represent more than 50 percent of the association’s rev-enues, to support our programs. The next largest source of income is in the form of royalties and sponsorships from our for-profit subsidiary, WDA In-surance & Services Corp. Royalties are paid to WDA based on the commissions earned by WDAISC on WDA members’ insurance policies. WDAISC provides a significant
amount of sponsorships to fund WDA programs, including Legislative Day,
InSession, Board of Trustees’ meetings and the annual House of Delegates meet-ing. It also helps underwrite the WDA
Sourcebook (Member Directory & Prac-tice Guide). WDA has been fortunate to benefit from WDAISC’s success for more than 30 years. However, changes in the insurance industry due to the Affordable Care Act will directly affect WDAISC. The rev-enue that WDA counts on is in jeopardy. Commission rates from carriers have already dropped, leaving less to pass on to WDA. We are being forced to think outside the box now more than ever be-fore; to run programs more cost-effective-ly, while still maintaining their value to members. Our challenge for the next fiscal year is to think creatively about how to replace the declining royalties and sponsorships with other forms of revenue.
continued on page 3
2012 actual revenue:
Welcome!WDA MEMBER
DENTAL HYGIENISTS
57%Membership Dues
2013 budgeted revenue:
14% Royalty revenue10% Internal sponsorships10% InSession4% WDA Journal Advertising 5% Other (interest, SPA grants & program fees)
4% Other (interest, SPA grants
& program fees)
56%Membership dues
7% WDA publications’ advertising
12% Internal sponsorships
12% Royalty revenue
9% InSession
Social!Let’s get
Classified Highlights• Adsappear in both the WDA Journal and on WDA.org for one standard rate.• Choose from 12 categories, including practice for sale or lease, properties/office space available, practice wanted, dentists available/position wanted, dental professional available, practice position opportunity, faculty position available, equipment wanted, equipment for sale, volunteer opportunity, continuing education opportunity and miscellaneous.
Rates WDA member: Nonmember: 0-34 words - $65 0-34 words - $95 35-69 words - $85 35-69 words - $110 70-105 words - $125 70-105 words - $135 106-140 words - $135 106-140 words - $150 141-175 words - $145 141-175 words - $170
Additional Options Make Your Ad Stand Out! 1. Add your company logo - $30 per month2. Box your ad: $150 per month 3. Add a blind box for confidentiality - $10 per month
Full-Color, Mini-Display
Design ServicesDon’t let design be the road block that keeps you from advertising your practice or services. Design services available for an additional charge: $75 for initial creation and $50 per hour for edits after initial run (one hour minimum).
WDA CareerConnection is the only online job center exclusively for dental careers and employment connections in Wisconsin. (Note this is separate from the WDA Journal classified ads.)
Visit careers.wda.org for more details.
HELP WANTED – Place the rest of your ad text here. Respond to BLIND BOX 1234, Wisconsin Dental Association, 6737 W. Washington St., Ste. 2360, West Allis, WI 53214.
ABC CO.1.
2.
3.
Classified Ad Submission and Cancellation Deadlines* Month DeadlineFebruary Dec. 10, 2013 March Jan. 14, 2014 April Feb. 11, 2014 May March 11, 2014June April 8, 2014July May 13, 2014 August June 10, 2014 September July 8, 2014 October Aug. 12, 2014 November Sept. 9, 2014 December Oct. 14, 2014January 2015 Nov. 11, 2014
*Classified ads submitted by above deadline appear in both print WDA Journal and on WDA.org.
Ads submitted after the deadline can be posted online within three business days for an additional $25 charge.
Frequency - Three formats for one price!
Ad Sizes 1x 3x 6x 12x
2.4 inches x 2 inches $225 $205 $185 $165
2.4 inches x 3 inches $275 $255 $235 $215
2.4 inches x 4 inches $325 $305 $285 $265
2.4” x 2” 2.4” x 3” 2.4” x 4”
Ad Sizes/Rates/Frequency (per insertion with hyperlink)
2014 DISPLAY ADVERTISING CONTRACT
Wisconsin Dental Association6737 W. Washington St., Suite 2360 West Allis, WI 53214 | Phone: 414-755-4110 | Fax: 414-755-4111 | WDA.org
WDA Journal and WDA.org Classifieds
o Member o Non-Member
Month(s) of Insertion/Deadline 0-34words
35-69words
70-105 words
106-140 words
141-175 words
2.4” x 2” 2.4” x 3” 2.4” x 4”
February/Dec. 10, 2013
March/Jan. 14, 2014
April/Feb. 11, 2014
May/March 11, 2014
June/April 8, 2014
July/May 13, 2014
August/June 10, 2014
September/July 8, 2014
October/Aug. 12, 2014
November/Sept. 9, 2014
December/Oct. 14, 2014
January 2015/Nov. 11, 2014
Additional options Frequency Rate (Check one)
o Logo (+$30) o Blind Box (+$10) o Boxed Ad (+$150) o 1X o 3X o 6X o 12X
o Run Until Cancel o NEW! Place ad online now (within three business days) (+25) Link ad to this URL: _______________________
Ô TOTAL: $____________________________ (See WDA Media Kit for rates)
Name, Title______________________________________________________________________________________ Company ___________________________________________________
Mailing Address ___________________________________________________________________Suite __________ City _________________________ State ______ Zip ________________
Phone ___________________________________________ Email ________________________________________________ Fax _________________________________________________
Grand Total $ ______________________________________ Check One: o Check Enclosed o Visa o MasterCard o Discover
Check One: o Pay in fullo Pay in installments (I understand the credit card provided will be charged prior to the month of each insertion in the WDA Journal and/or renewed posting on WDA.org. This option is not available for advertisers paying by check or purchasing ads in the WDA Sourcebook only.)
Credit Card # ________________________________________________________________________ Exp. Date ______________________________ CVV # _________________________
Billing Address (if different from mailing) __________________________________________________________________________________________________________________________
Name on Card ____________________________________________________________________ Signature _________________________________________________________________
The Wisconsin Dental Association does not invoice for display advertising. Payment by credit card or check is required with this contract. Advertisers who cancel their ad(s) early will have their credit card charged or be billed for discounts received. The WDA reserves the right to accept or reject any advertising. See our complete advertising policy on WDA.org.
Contact and Payment Information
For Office Use Only:
Date Rec: Ck#:
Acct: $ 2306 journal advance $ 2304 web advance $ 4400 web at time
2014 CLASSIFIED ADVERTISING CONTRACT
2.4” x 2” 2.4” x 3” 2.4” x 4”
Mini-Display
2014 DISPLAY ADVERTISING CONTRACT
2013 Sourcebook
Ô TOTAL: $____________________________ (See WDA Media Kit for rates)
Link ad to this URL: _____________________________________________
Get a FREE WDA Executive Director’s ad (150x150 pixels) when you advertise in the WDA Sourcebook.
WDA Journal | WDA Sourcebook | WDA Tongue & Cheek | WDA.org
Month(s) of Insertion/Deadline/Issue Focus
February/Dec. 10, 2013/Children’s Dental Health
March/Jan. 14/Oral Longevity
April/Feb. 11/National Volunteer Week
May/March 11/WDA InSession
June/April 8/The Jawbone - a Dental Satire
July/May 13/WDA Foundation
August/June 10/The Dental Team
September/July 8/Adult Oral Health
October/Aug. 12/ WDA Annual Report
November/Sept. 9/Trends in Dentistry
December/Oct. 14/Membership
January 2015/Nov. 11/Leadership
Frequency Rate (Check one) o 1X o 3X o 6X o 12XNew Product/Service CornerMy first choice is the month of:____________________________________ *New Product/Service Corners are granted on first-come, first-served basis.
Ô TOTAL: $____________________________ (See WDA Media Kit for rates)
Link ad to this URL: _____________________________________________
Ad SizesRunner Quarter- Quarter- Skyscraper Half- Half- Full-page page-V page-H page-V page-H
WDA Journal
Ad SizesHalf- Half- Full-page B/W Half-page-Tab Full-page-Tab Cover-pagepage-V B/W page-H B/W 4/C 4/C 4/C
WDA Sourcebook
WDA Executive Director’s Update // WDA.org // WDA Journal // WDA Sourcebook
WDA.org WDA Executive Director’s Update
Contact and Payment Information
Name, Title______________________________________________________________________________________ Company ___________________________________________________
Mailing Address ___________________________________________________________________Suite __________ City _________________________ State ______ Zip ________________
Phone ___________________________________________ Email ________________________________________________ Fax _________________________________________________
Grand Total $ ______________________________________ Check One: o Check Enclosed o Visa o MasterCard o Discover
Check One: o Pay in fullo Pay in installments (I understand the credit card provided will be charged prior to the month of each insertion in the WDA Journal, WDA Executive Director’s Update and/or
WDA.org. This option is not available for advertisers paying by check or purchasing ads in the WDA Sourcebook only.)
Credit Card # ________________________________________________________________________ Exp. Date ______________________________ CVV # _________________________
Billing Address (if different from mailing) _________________________________________________________________________________________________________________________
Name on Card ____________________________________________________________________ Signature _________________________________________________________________
The Wisconsin Dental Association does not invoice for display advertising. Payment by credit card or check is required with this contract. Advertisers who cancel their ad(s) early will have their credit card charged or be billed for discounts received. The WDA reserves the right to accept or reject any advertising. See our complete advertising policy on WDA.org.
Month(s) of Insertion/Deadline
January/Dec. 27, 2013
February/Jan. 24
March/Feb. 24
April/March 28
May/April 25
June/May 30
July/June 27
August/July 25
September/Aug. 29
October/Sept. 26
November/Oct. 24
December/Nov. 28
Frequency Rate(Check one) o 1X o 3X o 6X o 12X
Ô TOTAL: $____________________
Preferred WDA.org page on which to post your ad: _________________ Link ad to this URL: _____________________________________________
Month(s) of Insertion/Deadline
January/Jan. 24
February/Feb. 21
March/March 24
April/April 23
May/May 23
June/June 23
July/July 24
August/Aug. 22
September/Sept. 23
October/Oct. 24
November/Nov. 19
December/Dec. 16
Frequency Rate(Check one) o 1X o 3X o 6X o 12X
Ô TOTAL: $____________________________ Link ad to this URL: _____________________________________
Ad Sizes Ad Sizes120 x 600 pixels 275 x 550 pixels
Wisconsin Dental Association6737 W. Washington St., Suite 2360 West Allis, WI 53214 | Phone: 414-755-4110 | Fax: 414-755-4111 | WDA.org
For Office Use Only:
Date Rec: Ck#:
Acct: $ 2306 journal advance $ 2304 web advance $ 4400 sourcebook $ 4400 web at time
NEW!
150 x 150 pixels 150 x 300 pixels 150 x 450 pixels
2014 DISPLAY ADVERTISING CONTRACT
2014 TONGUE ‘N’ CHEEK...AND TEETH, TOO!ADVERTISING CONTRACT
Issue/Deadline
Spring/Summer/April 8
Fall/Winter/Aug. 12 In addition, one basic price pays for your display ad to appear in three formats (print and online in downloadable PDF and digital-flip with hyperlinks).
Ô TOTAL: $____________________________
Link ad to this URL: _____________________________________
Issue/Deadline
Winter/Feb. 7
Spring/May 9
Summer/Aug. 8
Fall/Oct. 10
Frequency Rate(Check one) o 1X o 3X
Ô TOTAL: $____________________________
Link ad to this URL: _____________________________________
Ad Sizes
Ad Sizes
2014 TONGUE ‘N’ CHEEK...AND TEETH, TOO!ADVERTISING CONTRACT
WDA Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Print
WDA Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Electronic
One-column-V One-column-H Two-column Square
150 x 150 pixels 150 x 300 pixels 150 x 450 pixels
NEW!
Name, Title______________________________________________________________________________________ Company ___________________________________________________
Mailing Address ___________________________________________________________________Suite __________ City _________________________ State ______ Zip ________________
Phone ___________________________________________ Email ________________________________________________ Fax _________________________________________________
Subtotal $ _________________________________________
Grand Total $ ______________________________________ Check One: o Check Enclosed o Visa o MasterCard o Discover
Check One:
o Pay in full
o Pay in installments (I understand the credit card provided will be charged prior to the month of each insertion in the WDA Tongue ‘n’ Cheek...and Teeth, too! patient newsletters.
Credit Card # ________________________________________________________________________ Exp. Date ______________________________ CVV # _________________________
Billing Address (if different from mailing) _________________________________________________________________________________________________________________________
Name on Card ____________________________________________________________________ Signature _________________________________________________________________
The Wisconsin Dental Association does not invoice for display advertising. Payment by credit card or check is required with this contract. Advertisers who cancel their ad(s) early will
have their credit card charged or be billed for discounts received. The WDA reserves the right to accept or reject any advertising. See our complete advertising policy on WDA.org.
Wisconsin Dental Association6737 W. Washington St., Suite 2360 West Allis, WI 53214 | Phone: 414-755-4110 | Fax: 414-755-4111 | WDA.org
For Office Use Only:
Date Rec: Ck#:
Acct: $ 2306 journal advance $ 2304 web advance $ 4400 sourcebook $ 4400 web at time
Contact and Payment Information
2014 TONGUE ‘N’ CHEEK...AND TEETH, TOO! ADVERTISING CONTRACT