Download - Wasserman Deck July6
Versailles Breakfast Club
July 6, 2012
"The information and material contained in this document are subject to copyrights owned
by Wasserman Media Group and other individuals or entities. Any reproduction, retransmission,
republication, or other use of all or part of this document is expressly prohibited unless prior written
permission has been granted by Wasserman or the appropriate copyright owner. All other rights
reserved.
All trademarks identified in this document remain property of their respective holders or
registrants, and are used only to directly describe the products and brands that relate or may
relate to the subject of the document. Their use in the presentation is considered nominative use
and in no way indicates any relationship between Wasserman Media Group and the holders of
said trademarks."
Background
Sports Landscape
The Sports
The Media
The Athletes
The Brands
Key Takeaways
Source: Censusthenandnow.wordpress.com
Source: Kaiser Family Foundation
Source: AlmaDDB Yellow Paper
The Media
The Brands
The Athletes
The Sports
TRIVIA QUESTION:
What are the top revenue generating leagues
around the world?
Top Hispanic
Markets
Fastest Growing
Hispanic Markets
MLS
MLB
Trending Sports Paul Rodriguez Jr.
Anderson Silva
TRIVIA QUESTION:
How many Hispanics tuned in to watch
Super Bowl XLVI?
0
10
20
30
40
50
60
70
80
1989 1994 1996 1998 2000 2002 2004 2010 2015
Hispanic Growth(in millions)
$0
$100
$200
$300
$400
$500
$600
2002 & 2006World Cups
2010 &2014World Cups
2018 & 2022World Cups
$40
$100
$425
$125
$325
$600
English-language Rights Spanish-language Rights
($ in
Millions)
Average Number
of Viewers
2010 World Cup: 3.3M on ABC;
2.4M on Univision
Average Number
of Viewers
2006 World Cup: 2.3M on ABC;
2.1M on Univision
ABC = 41% increase
Univision = 15% increase
TRIVIA QUESTION:
How many Hispanic (including International) players
currently play in the NBA?
2000
NBA ~1.5%
MLB ~24%
NFL <1%
NHL <1%
NASCAR 0
MLS ~12%
2010
NBA ~7%
MLB ~30%
NFL <1%
NHL <1%
NASCAR <1%
MLS ~17%
TRIVIA QUESTION:
How much did Toyota spend on sports-related
sponsorships in 2011?
34
PERSONAL IMMEDIATE LOYAL
INTERACTIVE EVOLVING RECURRING
What does this mean for you?