Download - Washington D.C. Keynote Presentation
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• We hope to inspire women to give, connect and create an environment to promote breast health awareness through charitable giving.
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Goals
Connect Plastic surgeons with their local community
Provide a method for women to give both emotionally and tangibly to their community
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What do we have that is unique?
Skills?
Patients!
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BRAS
WHAT DO PATIENTS DO WITH THIER BRAS?
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TABOO
IS THIS ACCEPTABLE TO COLLECT OR GIVE AWAY?
MANY CALLS TO LOCAL AND NATIONAL ORGANIZATIONS
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FINALLY
A B
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FINALLY
A BINTERESTING
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How can I connect donor to receiver
meaningfully?
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B.I.N.B.
I.
N.
ra
dentification
umber
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Organization/Flow
Certification
Partner with dry cleaner
Sort/Prepare
Partner with bra fitter
Distribution
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DONOR
1) Donates Bra2) Gives a date
3) Writes Words of Encouragement
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Drop boxes
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Box locations
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What have we changed?
Erased a Taboo
New paradigm in philanthropy
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have we achieved our goals?
Tightened the connection of a Plastic Surgeon to their community
Connecting women to women in a powerful emotional way
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How does it work?
Events:Marathons
Competitions
Bra Ball
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BUSINESS
Donate on line
Donate in Person
Events
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Online
Steady Increase: Dec unique visitors/mo 50April unique visitors/mo 200
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Donate in Person
Box in office
Box at drycleaners
Box at Bra Fitter
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Events
Marathon Booth
Hospital vs Hospital
Country Club vs Country Club
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Scalable
Boxes with content
Web with “webestate”
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Future
International Breast Reconstruction Foundation
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