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WELCOME TO MELBOURNE
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WHY MONEY IN SPORT?
Because everything about sport has changed
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WHY MONEY IN SPORT?
…it started with the “spirit” of sport
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WHY MONEY IN SPORT?
…but soon shi9ed to the “materialism” of sport
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WHY MONEY IN SPORT?
…and today its about survival and the “business” of sport
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WHY MONEY IN SPORT? …because sport has become a compe<<ve business
…with its own ecosystem of money flows in many direc<ons
…and where every individual, en<ty, associa<on, organisa<on is aiming to maximise what it makes and what it takes
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THE BUSINESS OF SPORTS TODAY The market for sports events (<ckets, media rights, Sponsorship) in 2014 was US
$80billion, growing at an impressive 7%
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THE BUSINESS OF SPORT The overall sports market (spor<ng goods and licensed products, health and fitness clubs, events and non event Ac<vi<es) in 2014 was in the order of US$700billion
1% of Global GDP
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THE BUSINESS OF SPORT TODAY Media Rights and Sponsorship
drive Revenues
Sponsorship 35% Tickets 27%
Other 3%
Media Rights 35%
Record Amounts of Cash being doled out
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THE BUSINESS OF SPORT TODAY Football is king … but there is growth across all the seven major sports … football, American
football, baseball, Formula 1, basketball, hockey and tennis
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THE BUSINESS OF SPORT But … its not all about revenues
… the cost of winning is spiraling … and winning is the best guarantee for protec<ng revenues
Winning has become a virtuous cycle
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THE BUSINESS OF SPORT The fastest rising cost is the cost of sports biggest assets … THE STARS
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THE BUSINESS OF SPORT
The growing imbalance between: • Revenues and Costs • Winning and Losing
…has an ever increasing level of financial pressure on clubs, sports and associa<ons.
A Snapshot of Headlines and Facts
-‐ 56 clubs in England’s top 5 football divisions have gone into administraFon since 92/93 -‐ Average wages in the English Premier League have risen from £77,083 in 92/93 to over £1.5m now -‐ Manchester City’s wage bill of £233m compares to Southampton’s £47m -‐ 13 of France’s Ligue 1 football clubs are for sale -‐ Italy’s Serie A football clubs had a combined loss of €186m in 13/14 (€64m loss in 2005/6 is the
close to break even)
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THE MONEY IN SPORT CONFERENCE
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THANK YOU