WALLACE WU
SRIDHAR IYENGAR SONNY VU JOHN SCULLEY
FOUNDERS
SAN FRANCISCO DESIGN
HARDWARE ENGINEERING COMMERCIAL DEVELOPMENT
SEOUL MANUFACTURING
SHENZHEN SOFTWARE ENGINEERING
MANUFACTURING
HO CHI MINH CITY ADVANCED R&D
SOFTWARE ENGINEERING OPERATIONS
BEIJING COMMERCIAL DEVELOPMENT
MISFIT INVENTS AND MARKETS WEARABLE AND SMART HOME PRODUCTS
BEST DEVICE
“TOP 10 MOST BEAUTIFUL PRODUCTS OF 2013.”
- CNET (JAN 2014)
NOMINEE
MISFIT SHINE - AN ELEGANT ACTIVITY & SLEEP MONITOR
“A REFERENCE DESIGN FOR FUTURE WEARABLES.”
- NEW YORK TIMES (MAR 2014)
ZEST WAVE REEF COCA-COLA RED
ONYX FUCHSIA FROST
SLEEPING CYCLING SWIMMING
MISFIT FLASH
800+ LUMENS
60W EQUIVALENT
DIRECT FLASH-CONTROL
13 WATTS
BEAUTIFUL WARM WHITE
MISFIT BOLT
SHINE 2
MISFIT RAY
MISFIT SPECTER
AVAILABLE IN 17 LANGUAGES.
MISFIT SOFTWARE
CONFIDENTIAL
COCA-COLA VICTORIA SECRET
CONFIDENTIAL 13
SWOROVSKI
SPEEDO SHINE
FOSSIL FAMILY
PC INTERNET INTERNET OF THINGS
1980’S 1990’S 2000’S 2010’S
MOBILE/SOCIAL
COMPUTING
WEARABLES 1.0 WEARABLES 2.0
SENSING MEDICAL SMARTWATCH SAFETY IDENTIFICATION CONTROLS
ACTIVITY
HEART RATE
SLEEP
BRAIN SIGNALS
MEDICINE
GLUCOSE
ALERTS
GPS
MONITORING
EMERGENCY
LOGIN
PAY
LOCK
LIGHTS
GESTURES
HVAC
MUSIC
USE CASES
COMFORT POWERFASHION
ENDURING WEARING EXPERIENCE
ENDURING WEARING EXPERIENCE
POWER
DESIGN
UTILITY
DREAM
?
TURN-AROUND TEST
HACK: BE EVERYWHERE
TURN-AROUND TEST
?
WORN ALL THE TIME X
FOR A LONG TIME X
BY A LOT OF PEOPLE
GREAT WEARABLE PRODUCTS
CONTINUITY
BETTER DATA
VOLUME
DIVERSITY
ENDURING WEARING EXPERIENCE
ENGAGING UX
DREAM
BRAND / TRIBE ASSOCIATION
COMFORT / PROTECTION
AESTHETICS / FASHION
BECAUSE...
SECONDARY FUNCTION
DATA
IT MAKES ME LOOK GOOD
IT MAKES ME FEEL COOL / LIKE I BELONG
IT’S USEFUL
I LEARN THINGS I NEVER KNEW
IT MAKES ME FEEL SAFE
WHY DO/WOULD PEOPLE WEAR THINGS?
OUR OBSERVATION
FASHION IS EMBRACING TECH,
WHILE TECH IS MORE FASHIONABLE
EXAMPLE
APPLE TAG HEUER FOSSIL
IT’S JUST THE BEGINNING
IN TRADITIONAL FASHION WORLD
FASHION
HIGH SKUSELF EXPRESSION
INDIVIDUALITY
CULTURE
+
+
LOW QUANTITY
FIXED FASHION CALENDAR
FASHION + TECH
FASHION
HIGH SKU
SELF EXPRESSION
INDIVIDUALITY
CULTURE
+
+
HIGH QUANTITY
FIXED FASHION CALENDAR
TECH
DIGITAL EXPERIENCE
SERVICES?
CHALLENGE
FASHION VARIATION
+CE
SPEED( ) XDIGITAL
EXPERIENCE
DIGITAL EXPERIENCE
HARDWARE
SOFTWARE
SERVICE
ONE SOLUTION WE THINK IS…
MODULARITY + SOFTWARE ECOSYSTEM
OUR ADVICE
FOCUS ON END TO END PRODUCT
EXPERIENCE DESIGN
AND BUILD A TEAM FOR IT
OUR ADVICE
UNDERSTAND YOUR USER VERY
VERY WELL
AND KEEP IN REGULAR TOUCH
(PRODUCT, SERVICE, TEAM ETC)
THANK YOU