Vitamin Water

Kenny Van Dyke Brittney Risser Eva Hoffmann

Background• GLACÉAU (Subsidary of Coca-Cola Company)• 3 different product lines– Vitamin Water– Smart Water– Vitamin Water 10

• Different tastes

Ingredients

Article• Poster campaign of Vitamin Water in UK

banned• Misleading claims of healthiness • „More muscles than brussles“• „Keep perky when you‘re feeling murky“• Coca-Cola refuses high sugar claims

Questions? Comments?

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