Download - Visualizing Twitter with Twitalyzer
VISUALIZING TWITTER IN TWITALYZER #140TC
About Twitalyzer• Analytics Engine for Twitter • Founded by Eric Peterson – a recognized thought-
leader and strategic consultant in Web Analytics.• Portland, Oregon
www.twitalyzer.com 2
About Twitalyzer – more stuff• We created a platform that allows social media
experts, consultants and brands to analyze their influence on Twitter and who influences them.
• Over 100,000 Twitter users processed and several thousand actively monitored.
• Full API available
www.twitalyzer.com 3
How Twitalyzer Works
• Built around Twitter API and Twitter Search API
www.twitalyzer.com 4
• Without the rate exception we’d be SOL
• We have an API rate exception from Twitter
Twitalyzer XML Parsing Engine• Parse XML looking for specific data• Build a summary and keep details for “Pro” users• By-and-large the XML feed is reliable …
www.twitalyzer.com 5
Visualization tools
• We primarily use Google Visualization API• Graphs, tables, pie charts, motion charts, etc.• Why Google?– Free– Fast – Easy to use
• Integration with other analytic apps and platforms
www.twitalyzer.com 6
www.twitalyzer.com 7
Not Google: Summary Data
www.twitalyzer.com 8
Not Google: Cloud Views
www.twitalyzer.com 9
And “Return on Influence”
www.twitalyzer.com 10
Not Google: Summary DataThis is from Google Visualization
Google Maps
www.twitalyzer.com 11
Google Maps integrating w/ other Visualization
Google Graphs: Tables
www.twitalyzer.com 12
Google Graphs: Line Charts
www.twitalyzer.com 13
Google Graphs: Pies and Gauges
www.twitalyzer.com 14
Google Graphs: “Money”
www.twitalyzer.com 15
Google Motion Charts
www.twitalyzer.com 16
JavaScript is Dead Simple to Use• Works like nearly
all other Google visualizations
• The addRow() function is great for odd-sized data set
www.twitalyzer.com 17
Motion Charts are AWESOME!
www.twitalyzer.com 18
Motion Charts are FLEXIBLE!
www.twitalyzer.com 19
Analytics APIs kick ass!
www.twitalyzer.com 20
Integration= Awesomeness!
Twitalyzer + Google Analytics!
Start to Explore Your Influencers!
www.twitalyzer.com 22
Firefox plug-in for Twitter.com site
www.twitalyzer.com 23
Accessing and visualizing via our API
www.twitalyzer.com 24
Jeff KatzTwitalyze yourself at www.twitalyzer.com@katzpdx and @twitalyzer