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Visual Thinking ~ Perceiving
• Because of my background in psychology and media design, I am interested in how we perceive imagery
• This presentation is based on the psychology of visual thinking – how we respond to visual messages and assign meaning
• Everything around us -- our visual world of advertising, graphic design, as well as arts and crafts -- can be placed on a continuum
• This continuum moves from Realism > Representational Imagery > Impressionistic or Expressionistic Renderings > Abstract
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Based on Realism, but in this piece, more figurative – Line, Shape & Form Provide Meaning
Birds Ride on Currents
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Representational - Less Detail – Heads and Tails are Stylized
Interlocking Birds
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Impressionistic - Short Strokes ~ Effect of Light on Objects
Frosted Roses
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Expressionistic - Forms are Distorted and Exaggerated
Interlocking Birds
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Abstract – No References to Pictorial Content
Wandering Waves
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Compositional Balance• When compositions are symmetrical -- have
strong vertical and horizontal lines – we feel safe and secure; referred to as “leveling”
• When compositions are asymmetrical but balanced – we are more likely to explore the “territory” of the composition
• When compositions are diagonal or elements are positioned off the expected axis, our interest is peaked; this is referred to as “sharpening”
• Circular movements carry our eyes around a composition and can give us a sense of complete
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Symmetrical -- Solidarity of Form and Shape –
Clipped Square
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Asymmetrical Design – Increases interest and sharpens attention
Frets
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Diagonals are Dynamic – Create Tension and Attraction
Harlequin
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Circular Rotation (Like a Wheel) - We feel continuity of action
Squash Blossoms
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Visual Styles can soothe or stimulate
• Simplicity versus Complexity• Regularity versus Irregularity• Continuity – Repetition • Organic – Spontaneous
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Simplicity
Murrini Whirl
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Complexity – Murrini Rhythms
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Regularity –
Escher Illusions
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Irregularity (energetic) –
Roses Rondelle
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Continuity –
Checkerboard
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Repetition – With Variations Creates Interest
Three Times Twigs
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Repetition – Sets up a Rhythm
Ziggy Zags
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Sequential –
Undulating Twills
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Episodic –
Moon Rising
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Motion / Movement –
Waves
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Controlled Spontaneity –
Tessellation
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Random & Sporadic –
Rotations in Gold
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To summarize, three overriding principles associated with Visual Thinking are:
1.Symmetrical compositions impart stability vs asymmetrical composition "sharpens" and stimulates interest
2.There is a continuum of styles from realistic through representational to abstract
3.There is a wide range of visual techniques that can be used to either soothe or stimulate attention
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To see more of my work, in a variety of mediums visit:
www.fernsandfancy.com