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Visual LiteracyLearn to See, See to Learn
Stacy Alvizo
EDU 6339
Dr. Robles-Goodwin
Book Report
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The Author
Lynell Burmark
• Earned Ph.D. from Stanford• Taught K-Graduate school for
11yrs• Author
• “Strategies for Successful Presentations”
• Works for the Thornburgn Center for Professional Development
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Overview
Published in 2002 Is now out of print
8 chapters
Lots of ideas for classroom application and resources
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Getting the Picture
The advancements in technology Pictures-Movies-Television-Computers-Internet
Reduced attention spans
Visuals allow us another way to reach our students in a way that is relevant to them
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Getting the PictureWhat is visual literacy?• Interpretation, understanding, and appreciation of the
meaning of visual messages
• Communicates more effectively by applying basic principles and concepts of visual design
• Produces visual messages using computers and other technologies
• Uses visual thinking to conceptualize solutions to problems
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Getting the Picture
Visuals are a powerful classroom tool.• Low SES students
• ELL’s•Visuals become a type of universal language
• Prepares students for future careers
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Getting the Picture
What do researchers say about the importance of visuals?
3M- We process visual information 60,000 times more quickly then textual information
3M & Presentations Magazine--Bank Survey- 79% chose bank with PowerPoint presentation
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Here’s Looking at You
Gardner Multiple intelligences Power in combining all of them
Allan Paivio “Dual coding”
Same information received in 2 ways (verbal/visual)
Helps in the retention of what students read
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Here’s Looking at You
The power of color (pg.10)
Precise images over words
Concrete vs. Abstract
Importance of orginal art work vs. clip art (pg.13)
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Type, “The Unconscious Persuader”
Type is also a visualShould be appropriate to the type of
presentation and audienceShould be readable
Nothing smaller than an 18pt Don’t use all caps
Hard to readAnd much more
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Color Power
Color is more than just a decoration, it evokes emotion
For example B&W photos, envoke honor and respect for important characters in history
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VS.
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Claude Monet-Coquelicots
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Color Power
What colors belong in the classroom Light blue, yellow, yellow-green, and orange Warm and inviting Study found that these colors could raise IQ
scores by as much as 12pts. (pg.35)
Use books with lots of colorStrategies that play with color and mood
(pg. 36-37)
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Welcome to the Classroom
Does your classroom invite your studentsto a place of real learning, engagement,and hope?
-Initial, visual impact leaves the strongest impression
-Front door-Warm colors-Hang things on walls, not ceilings-Celebrate learning by hanging their work
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Presentations-Stand and Deliver
Use more pictures and less wordsPut textual information in a handout use
PowerPoint for photographic respresentation
Use humorCondense thoughts into bullet points
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Chapters 7 & 8
How to give a presentation
Lesson ideas and strategies Picture storyboards (pg. 91) Use video conferencing for students to
speak with other students who speak the target language
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Critique
A very easy read Information is practical and helpful Lots of strategies and examples Is not necessarily teacher or education
specific
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Connections
ScaffoldingActivating background knowledgeAcademic language taught in a way that
is relevant that can be retainedStrategies for learning new languages
Using imagery
Real life experiences and skills
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References
Burmark L. (2002). Visual literacy: Learn to see, see to learn. Alexandria, VA: ASCD publications.
Educate Better. (2012). About Lynell Burmark. Retrieved from http://www.educatebetter.org/about.html