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{
The Goal of Online Marketing:Making $
HomeAway Software For ProfessionalsBreakfast Seminars – March 2013
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Quality Custom Website
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This….
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NotThis…
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Custom Website
• Integrated Booking Engine (GOOD FOR SEO TOO)
• Clean, Concise ‘Calls To Action’• What do you REALLY want them
to do?• Simplify The Booking Process• Sell The EXPERIENCE• Promote Your Expertise• Tools Your Clients and Homeowners
will use
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Mobile Website
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Website ‘Promotion’
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• Keep a clean up to date list
• Don’t use 3rd party lists when you can avoid it
• Get as much information as possible
• SEGMENT, SEGMENT, SEGMENT
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• Close to 5M Emails Sent
• Over $24M in Revenue
• Total AVG ROI > $165*
2012 Visual Data Systems Email Stats
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http://www.google.com/insidesearch/howsearchworks/thestory/index.html
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Measure Assisted Conversions
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Google+• World’s Largest Audience – Google+
stretches across all the Google platforms and is being integrated aggressively into search results
• #2 Social Media Platform• 25% of Internet Users Use It At Least Once
a Month• The more interaction your page has – the
more you will see positive search results
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Facebook Engagement• The # of fans you have is irrelevant to the
# of engaged fans you have• Less than 10% of fans will see your posts –
fans must engage to see future posts• Three BEST Options• Improve Your Edge Rank Score• Promote Your Post• Advertise on Facebook
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Facebook Engagement• EdgeRank – Facebook news feed algorithm
– determines views of posts• Affinity x Weight x Time Decay• Affinity – how many actions• Weight – what actions? Shares and
comments better than likes• Time Decay – newer posts score
stronger than older ones
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Facebook Promoted Posts• Appear in the
newsfeed• Can reach fans and
friends of fans• 2x the size of a
normal Facebook ad that is 300x250
• On a mobile device a sponsored story takes up the whole screen
• 10x higher ad recall for news feed vs. right-hand side ads
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Visual Data SystemsRobert Gray, Vice President
[email protected] Ex 264
• Custom Web Design – Software Integration
• Mobile Marketing• Email Marketing• Website Promotion• Consulting