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Visitor Industry Product Development Workshop
Camille Ferguson
Sitka Tribe of Alaska’s
Economic Development Director
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Sitka Tribe of Alaska’s Cultural Tour Program
Example of Cultural Tour Program Resources Needed Components Partnerships
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History is not only about what happened, it is also about the present, yours and ours. We cordially invite you to experience Sitka on a Tlingit Cultural Tour! Not as an outsider looking in - but as a participant, with us, in an ancient and ever changing world.
Welcome to Sheet’ka
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To present local, native culture in a positive, reinvigorated tone; resulting in tour program with an authentic perspective on the Tlingit culture, while providing economic opportunities for the native community of Sitka.
Our Mission
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Local Sitka’s National
Historical Park Sitka Historical
Society St. Michaels
Russian Orthodox Church
Alaska Host Program
Sheldon Jackson Museum
Cultural Tlingit Elders Kayaani Commission Local Herbalist Southeast Alaska
Indian Cultural Center- Artist Program
STA- Traditional Foods Program
STA-Customary & Traditional Resources
Training Resources
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Employment for Native Community
Profitable and Self - Sustaining Authentic Quality Tour Product Perpetuate Tlingit Culture
Business Concept
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History
Culture
Landscape
Sitka Attractions
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Wildlife
Adventure Fishing
More attractions..
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Sitka National Historic Park Authentic Native
Dance Performance
Sheldon Jackson MuseumAlaska Raptor Center
Tour Package
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Expanded service help business compete in today’s full-service market
Future profits for Tribal Citizens
Increased Employment for Tribal Citizens
To perpetuate our culture through tourism.
Create a pride among native people
Benefits
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Package Product The Kuskokwim -
Bering Sea Adventure
Toksook BayDance
BirdwatchingGrass Baskets
Bethel
“Western Alaska’s Hub”
Anchorage “Gateway to Alaska”
Quinhagak
HikingFishing
Beaches
MekoryukReindeer& Musk-oxQuiviutBirds
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Tourism Planning for Bethel
•Planning Group- Stakeholders
•Resources
•Planning Development
•Understanding Tourism
•Benefits of Planning
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Tourism Planning Group Chamber of Commerce Visitor’s Bureau City Government Village Corporations Tribal Governments Businesses Education, University State and Federal Agencies Individuals and Elders Tour Operators Cultural Organizations
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Tourism Resources Cultural Programs and Interests Transportation Providers Funders Internet, on-line programs Planning tools, example: comprehensive
community planning internet resources
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Tourism Planning Development Start up and Operational planning Incubator – Small or new business,
Department of Labor, others Small business training – UA Accounting Tour guiding and operators State DOLWD programs – targeted, small
business, Information about individual village- history,
cultural emphases, movement Self sustaining operation - revenue
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What do Alaska Visitors Want
Wildlife Scenery Culture History Nature Fishing Adventure
Visitors want to hear, see, feel and taste their experiences
Visitors want to be connected with the people who live in Alaska.
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Benefits of a Healthy Visitor Industry Planning
Increased Business Opportunities Increased Employment Opportunities Ability to Promote Development and minimize
negative affects on cultural ways, historical sensitivity and preservation allowing for local control.
Create a Sustainable Tourism base for the community that will support City Government
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Community Participants
Bethel Mekoryuk Quinhagak Goodnews Bay Toksook Bay Napakiak
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Community Profile 5-A’s
Access Attractions Accommodations Advertising Attitude
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Sitka
Tannery Community House Store/Market Tribal Tours Rental
Cost – Artists help operational costs
Opportunities Challenges
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Y/K Delta
Rivers – summer Rivers – winter History Survival Sleeping Giant Food Brochure, promotion “Delta” opportunities -
compares to Mississippi Reminds people of
Newfoundland, New Brunswick
Collecting history Lodging &
accommodations Food 9/11 Policies, governance Infrastructure See through new eyes
Opportunities Challenges
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Y/K Delta
National Wildlife Refuge Catcher/Seller fishing
licenses Internet Language Dictionary -
common words Bragging rights Lack of infrastructure can
work to your advantage World wild web Kayaking experiences,
traditional transpo.
6 pack licenses Insurance Follow-through, delta-
wide Networking Operation costs Need a plan B –
weather, etc.
Opportunities Challenges
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Bethel
Alaska Airlines Extra day in Bethel Airport, Air hub Local tours Air charters – flights to
check out Bethel Alaska packages
including Bethel Domestic travel
advantage, post 9/11
Reactions/Impressions (of residents)
Information at airport Trip planning
information
Opportunities Challenges
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Bethel
Destination – cultural center, hovercraft…
Business travelers, add something fun
Companion (fare) ANHC partnership Anchorage Museum Tapes, photo’s and
films that exist KYUK videos
Negative reputation or image
Need photo’s & information
Historic preservation project
Insurance Maps and information
Opportunities Challenges
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Bethel
AK Humanities Forum Library AVCP – Cultural Heritage
program Marketing Strategy Village dollars Hotels, restaurants Hub Fish processing/smoking –
MAP a resource
Region Artists/Artwork Saturday Market Regional Cultural
Center Sales outlets City Tourism Project –
VISTA, Chamber Transportation $
Opportunities Opportunities
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Mekoryuk
Nunivak Island Sleeping Giant, we
use the whole island We have names for
the rivers Water taxi reindeer, Birds Mink
Culture camps Cruise West-Nash,
guides went on board this year
Known, reputation – use to promote region
Dance
Opportunities Opportunities
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Mekoryuk/Nunivak Island
Arts and Crafts masks Traditional knowledge
preservation Reindeer products Halibut Quiviut Humanities Forum map language
Opportunities Challenges
Getting artists to market, Nash
Lodging transportation Wilderness constraint Market research
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Mekoryuk/Nunivak
Nunivak Island Sleeping Giant, we
use the whole island We have names for
the rivers Muskox, reindeer
hunts, Birds Mink, seals Beaches
Culture camps Cruise West-Nash,
guides went on board this year
School/senior project i.d. target market
Bethel bird (Audubon) trip to Nunivak
Science Camp Nash
Opportunities Opportunities
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Quinhagak
Fishing Hunting – birds bear
moose Seals Fish Plant 2 rivers Mountains reindeer
Transportation – to airport, etc.
Need property at airport
Dance, bringing back
Opportunities Challenges
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Quinhagak
Potential lodging Dillingham links Togiak Refuge near Floaters Transport – airport
shuttle Coffee shop Expanded airport
Opportunities Challenges
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Quinhagak
Road system Fishing from shore History, old village Tours, visitors from
all over are coming Diverse ecosystems,
species History, reputation –
radical Beach walks
Coffee Shop Survey-market info.
What will you tell your friends about here.
Opportunities Opportunities
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Goodnews Bay
Hills, mountains, Marine mammals Carter Bay, Chagvag Water and sewer
system improvements Togiak, 3 refuges Walrus haulouts
Training for guides 6 pack licensing Business startup Follow through,
sticking to it. Duplication of
services, avoid Networking,
coordination Insurance
Opportunities Challenges
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Goodnews Bay
Airport Expansion Dillingham links, ERA,
Freshwater Adv Tribe interested in
developing an ecotourism business
Arts and crafts – masks, baskets
Commercial fishery Platinum (historic mining)
Bay Tour Fishing reputation (trout) Museum Dance group (travelling) Moravian youth group Kayaking, canoeing Bedrock World is getting smaller internet
Opportunities Opportunities
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Goodnews Bay
5 salmon species Take a steam
Doing business with the State, for rural, tribal developments
Networking FUEL River use impacts
Opportunities Challenges
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Toksook Bay
Grass baskets, local artisans
Hills – skiing, recreation NO TREES Road developments
planned Etolin Strait – birds, whales Herring and halibut –
commercial Dance, cultural events,
Youth
No tourism businesses
Starting in the business
Communications between villages, with State,
Mentors Shallow water port
Opportunities Challenges
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Toksook Bay
Arts and crafts website sales
Blackberry festival School Teacher
retreat/training Scenic, cliffs Muskox Transport opportunities Subregional clinic
Access Lodging Fuel Shelter,
communications, information at airport
Opportunities Challenges
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Akiak
Ecotourism access Existing operation – boats,
cabins Hovercraft access River tour from Bethel Eagles, falcons, BIRDS Unique vegetation,
language Kesirolic River – special,
fragile Wild River NWR
Built it but nobody has come yet
Opposition, reservations
Operating capital Expensive transport 9/11 River use impacts
proposed hp limit
Opportunities Challenges
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Hooper Bay
Baskets Ivory Carvers Shore, beach Lodging Fish camps 3 rivers 1200 residents Airport Water and sewer? Washeteria (sauna)
Opportunities Challenges
Water and sewer Fuel and Energy
costs Wildlife Refuge Communications at
airport
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Hooper Bay
Fuel is available, swipe your card
Sand Dunes Wildlife Refuge 2 dance groups Spring seal hunts
Opportunities Challenges
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Markets
Japan – students (Mt. Edgecumbe) who know japanese
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Partner Package Opportunities Bethel Alaska Airlines
Frontier FS
Hotels/B&B Hovercraft Health System Museum/AK
Mekoryuk Marine Life/Shore
Reindeer industry
scenery Hunting Nash Harbor camp/tour
Quinhagak Dillingham Fish Plant CV
Fish camp
Goodnews Bay
Dillingham River Rafting
Tooksook Bay
Dance performance
scenery
Akiak
Hooper Bay Sand Dunes, Scenery
Hotel
Fish camp
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Platform
AFN – pursue economic development strategy statewide
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Who are my Customers?
Fisherman Birdwatchers Adventure Traveler Eco tourist Botanists
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Partners for Marketing
Chamber of Commerce Convention & Visitors Bureau Alaska Travel Industry Association American Indian Alaska Native Tourism
Association Your Package Partners
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Media
Alaska Airlines – News Story America Native News Calling- National Live
Interview Statewide News Story ATIA – New Products Travel Writers News and Press Releases
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Brokers
Visitors Bureau or Chamber Tour Operators
Alaska Unusual All Alaska Tours Premier Alaska