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Efficiency Gains
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved2
Credit crisis: World in turmoil oris it just a recession
After the collapse of Lehman Brothers and the burst of the housing bubble the world will not be the same again.
Positive economic growth: IT needs to consolidate to enable businesses to react flexibly to changing needs and to drive innovation. (growth enabler)
Negative economic growth: IT needs to provide the possibility to reduce costs and effort (cost saver)
Today we need to Save on Capital expenditure Save on Operational expenditure Improve the cash flow
Fujitsu Siemens Computers can enable each individual customer to gain more efficiency
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved3
Efficiency Improvements
How to improve cash flow and reduce expenses?
What can be done
Examples of Efficiency Improvements
Next Steps
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved4
How to build and run Dynamic Infrastructures
InfrastructureProducts & Services
InfrastructureSolutions
ManagedInfrastructure
Infrastructureas a Service
Products and services designed for virtualized and automated environments
Use building blocks designed for dynamism
Benefit from evaluation and integration experience out of many projects
Use pre-tested Infrastructure Solutions
Delegate the responsibility to run your IT
Run your applications on a shared environment
Utilize our expert support services for the operation of your dynamic infrastructure
Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure.
Dynamic Infrastructures
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved5
InfrastructureProducts & Services
InfrastructureSolutions
ManagedInfrastructure
Infrastructureas a Service
Dynamic Infrastructures:Potential for savings
Network
Storage Clients
Storage Solutions
CentricStor
Managed Data Center Managed Office
Servers
Server Solutions
FlexFrame
BladeFrame
Client Solutions
Virtual WorkplaceServices for- ROI- Integration- Maintenance
Financial Solutions
Workplace-as-a-Service
Dynamic Infrastructures
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved6
Examples of how we supported our customers to achieve efficiency improvements
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved7
Efficiency GainsSmart client rollout with DVL
DeskView Load saves costs to
install FSC handles hardware
dependencies only 1 image for all
configurations
deploy drop-shipment to end-user
possible no roll-out center lower DoA rates
manage the assets automated pre-staging for
further processing in existing infrastructure
20 %
Configuration
Logistic
15 %
20 %
30 %
50 %
Project Management 20 %
DeskView Loadconventional
example:
Case is based on 3000 Business Clients rollout within 2 months; 10 locations in Germany, cost per client
39 €92 €
Roll-out expenses reduced
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved8
Efficiency GainsConsolidation of the server infrastructure
Dynamic IT solutions and server consolidation projects have a positive impact on bottom line
BearingPoint, an independent technology consulting company, researched FlexFrame customers.The results from customer interviews and model scenarios confirmed a 62% TCO reductionwhich amounted to up to €1.2 Mio in savings
Standard Chartered Bank reduced their Capex by 52% and their three year Opex by 60% by deploying PRIMERGY BladeFrame in a dual site data center
HypoVereinsbank using PRIMERGY BX600 and VMware have benefited from savings of €120,000 per annum on their energy bill alone!
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved9
Efficiency GainsHow to store files in the most costefficient way?
Market leader in price/performance*
Reduced CAPEX
Very attractive entry price: start as small as you need and grow gradually
Reduced OPEX
Low administration cost
Top storage utilization with top performance
200 TB
58% utilization20 file systems
4 management consoles
90% utilization1 file systems
1 management console
*internal Benchmark, publication under preparation
Minimize costs by CentricStor FS Solution
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved10
Efficiency GainsHow to backup data in the most efficient way?
The break-even point is reached after 24 months with CentricStor VT Solution
The Munich Re Group, one of the world´s leading insurers benefited from the appreciabe costs-amortization of investment in 24 months. The total cost of the tape drives came to only 10 percent of that of a conventional solution.
“With CentricStor, we won’t just save money, we will also be able to access key data more quickly because the solution uses parallelization to considerably reduce data backup times.” Lufthansa Systems
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved11
Efficiency GainsHow to manage and archive your E-Mails in the most efficient way?
Ideal e-mail infrastructure with efficient E-Mail
„Our backups were covering around 270 GB and taking more than 10 hours. Through the archiving of E-Mails, which were more than 30 days old, we were able to cut the backup-window down to around 2 hours.“
„In the past it could last between 40-50 hours to search through tapes and locate the E-Mails that belonged together for processing…now we have online-access to these data records and can collect all the necessary data in 2-3 hours.“
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved121212
Storage management costs
Own operations
Managed Storage
Co
sts
Time
Tailor-made SLA for the various requirements
Resources are invoiced according to usage and are not simply overheads
TCO reduction in relation to growing storage volume
System (HW, SW)
TCO =
Storage Management
Monitoring
Operating
Training
Maintenance
Accounting / Billing
Documentation
Savings potential: up to 30% in contrast to one‘s own operations
Efficiency GainsHow to save cost while data is growing?
Managed Storage
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved13
Fujitsu Siemens Computers manages complete storage
landscape of SAP Hosting
„Managed Storage from Fujitsu Siemens Computers relieves us of routine work, frees up energy and resources for innovations and also taps significant cost-cutting potential.“Thomas Besthorn | Managing Director, SAP Hosting
The challenge: Provision and operation of online and backup storage capacities in the petabyte range to cope with SAP’s rapidly growing hosting business
The solution: Fujitsu Siemens Computers assumes responsibility as part of Managed Storage services for managing SAP Hosting’s storage landscape, including flexible provision of additional required resources
The success: SAP gains the freedom to focus on core business segments, yet costs are cut and a greater quality of service ensured
Efficiency GainsHow to save cost while data is growing?
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved14
Migration to open industry standards Consolidation and Migration into open industry standards are two ways to
make massive savings in the Server Infrastructure
Example: Cost of SAP User from all Power 6 AIX to all x86 Linux
From 80,42€ per user to 5,70€ per user
Efficiency GainsRunning application on standard environments is efficient
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved15
Efficiency GainsPrediction of cost reduction before the rollout
ROI-ESTIMATE Report
IT Investment Decision Supportfor IT Infrastructure Projects
Before we make the implementation we also offer Return of Investment predictions for the project – example Virtualization Project
0,919 M€1,491 M€2,409 M€ Average per annum
4,593 M€7,454 M€12,047 M€ Sum over the ROI period
0,000 M€0,000 M€0,000 M€ Others2,421 M€0,315 M€2,736 M€ Environmental0,000 M€0,000 M€0,000 M€ External Services1,032 M€5,169 M€6,201 M€ Process-0,953 M€0,953 M€0,000 M€ Software2,093 M€1,017 M€3,110 M€ Hardware
ReductionsTCO consolidated
TCO not consolidated
ROI Period of 5 Years TCO - Source
Concrete example of large global technology company
decrease in energy costof
2,5 Mil. € through
Dynamic Infrastructure implementation
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved16
Example: IT service provider serving travel agencies
situation: 170 Servers with high book values & service costs, low utilization
Moved to a Dynamic Infrastructure with better utilization
Client pays flexible monthly payments based on used capacity
FSC offered best value for reselling existing Unix estate
Client confirmed a 25% cost reduction through the new concept
Fujitsu Siemens Computers Financial Services enable:
Reduced CAPEX: Payments are made on a »pay-as-you-earn« basis
Reduced OPEX: Finance payments are treated as an operating expense
Better CASH FLOW: Simplified administration, and reduced TCO
Transfer of fixed costs to variable costs
Efficiency GainsImprove cash flow through Financial Services
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved17
Next step to increase efficiency improvements
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved18
Efficiency GainsA further Step – Infrastructure as a Service
Dynamic Infrastructures
InfrastructureProducts & Services
InfrastructureSolutions
ManagedInfrastructure
Infrastructureas a Service
Use building blocks designed for dynamism
Use pre-tested Infrastructure Solutions
Delegate the responsibility to run your IT
Run your applications on a shared environment
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved19
Further efficiency gains can be achieved by sharing a central infrastructure between many companies Infrastructure as a Service (IaaS)
Cloud computing will enable to run selected applications on shared infrastructures
Fujitsu Siemens Computers will make sure that security, accountability, availability needs are fulfilled in the best possible way
Efficiency GainsA further Step – Infrastructure as a Service
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved20
Discover your individual potential for efficiency improvements
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved21
Our consultative approach
Make your self familiar with our cost saving exhibits at Visit 2008
We will work with you to understand what areas of priority and challenges you have in your data center infrastructure
We will develop a Discovery Workshop with you
In the Discovery Workshop subject matter experts from both organizations can work together to define one or more area for assessment
Once we jointly agree on an area for assessment we will perform a Value Study and present the findings to you
The Value Study report will highlight the cost savings that can be obtained, based on one or more proposed courses of action
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved22
What is a Discovery Workshop?
The Discovery Workshop is a joint engagement with the goal of matching a customer’s priorities and challenges to FSC’s capabilities and to agree one or more assessments (Value Studies) to be conducted
Customer to present the priorities and challenges
FSC experts will present to you our capabilities and experience in solving the specific challenges
We will jointly assess the fit of priorities and challenges to capabilities and experience
A Discovery Workshop typically has a duration of 4-6 hours, depending on Agenda
Efficiency Gains 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved23
What is a Value Study?
The Value Study is used for the purpose of identifying potential optimization measures in the scope of IT infrastructure and direct costs
The Value Study Report details a description of the findings, one or more proposed solutions highlighting the benefits and savings that could be made
The Value Study forms the basis for you to decide if you want to proceed further with the FSC proposals
Investment Decision Support™ ROI services are offered as a chargeable option if more detailed analysis is required