Download - Visit to Nyenrode
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INTRODUCTION
Study tour was the part of curriculum of theInternational Business course.
It gave us an opportunity of interaction withEuropean market.
The course outline dealt with features likeStrategy , M&A, SCM, Clusters, Internationalcustoms & clearance, micro economics ,terminal operations, European Environment,
Business Procedures and visit to companies ,terminals and port.
Detail account on each day is given in followingslides.
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DAY-01
5, NOV
On this all the candidates arrived at
Nyenrode Universiteit from various locations
of India.
In the evening there was welcome dinner
hosted by Dean Of The Universiteit.
Formal introduction and brief on program
schedule was given.
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DAY-2
6,NOV
Session- OneFirst session was on strategic alignment conducted by Drs. Danielle Melis.
Main features of lecture was about complexity in the corporate world , howto achieve goal was more important than related factors , value creationagainst total wealth and future capabilities.
Four factors of the capacity for alignment were explained.Session-Two
This session was conducted by Mr. Frank Heijmann-Director , Dutch Taxand Customs Administration.
In this session International Customs and Clearance Procedures wereexplained.
Session-ThreeThis session was conducted by Dr. Richard Janssen
In this session Micro Economics of competitiveness was explained with ahelp of case analysis of Dutch Flower Auction.
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DAY-3
7,NOV
Session-OneThere was a guest lecture delivered by Mr. Dennis Olesen , Global Head Of
Operations ,APM-TERMINALS.
Brief history of company was given supported with statistics and strategicalstrength. Companys vision and mission was explained . its capacity & turnoverand future plans were informed. Stress was on Clarity ,Focus and alignment was
explained. Session-Two
Company visit-Kuehne Nagel.
Its a large logistic company having all major FMCG,IT HEAVY ENGINEERINGclients on its customer base.
SessionThree
This session was conducted by Dr.Haico Ebbers.Main focus was on process of European Integration , Politics ,Governance inEurope.
Cause of European crisis and lack of robust institutional framework in monitoring.
Modus of governing EU.
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DAY-4
This was the much awaited day. It was really a once in a lifetimeexperience. That was Dr. Philip Kotlers whole day session.
Session was derived in four sub sessions
-Using marketing to drive your companys growth.
- Moving towards Marketing 3.0
- Building strong Brand.
- Innovating your path to success.
There were three other case presentations which covered respectivesessions learning.
Its worth mentioning that Dr. Philip mentioned about innovations
from India like Tata-Nano , Jaipur Foot, IndiOne Hotel , TheNarayana Hrudayalaya and The Arvin Eye Care.
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DAY-5
This was the most hectic day of all the days. We started as early as 7 am for Flora Hollandthe largest flower auction
in the world.
Some statistical data is given below
Number of locations - 6
Number of auction halls - 14 Number of auction clocks - 50
Avg number of transactions/day - 115,981
Number of processed trolleys - 8,163,819
Surface area of building - 2.2 min sq m
Number of suppliers - 9500 Number of traders - 5600
Number of employees - 4,600
Annual turnover - 4bn euros
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DAY-5
Second half of the day was dedicated to the port and container terminal. It started with the presentation by Prof. Bob de Wit , strategy at works.
A new dimension of strategy was explained in terms of companies having majorthrust on either social responsibility or profit.
Later on we headed for container terminal of Port Of Rotterdam. All the entry ,exit points, custom clearance and modes of handling container were shown
Then we went to the fortune land which is expansion of Port Of Rotterdam whichis as big as current port.
Some statistical facts about Port Of Rotterdam is given below
No of vessels per day 250
Annual cargo turn over 434 mn tonnes
Annual container volume 11,876 mn TEU
Annual Revenue 600 mn EurosLast but not least there are few countries smaller than Nether land but few port
bigger than Port Of Rotterdam.
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DAY-6&7
Day -6 was free day meant for shopping,
sight seeing.
Day -7 everybody departed for respective
destinations with bag full of memories for
lifetime.
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ROTTERDAM PORT-GATEWAY TO
GLOBALIZATION
. .
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ENTRY POINT