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Clear, compliant & engaging Content.
WELCOME
VisibleThread Users Conference – Nov 2014
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A story in 3 parts…
(I) …some context, what we do
(II) …how did 2014 go?
(III) …vision for 2015…
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(I) > Some context, what we do
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Our content optimization software
helps customers
Engage their target audience & win more
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Over 100 customers now use us to solve
complex content & language challenges
13 Fortune 500
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The problems we solve…
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1. Sales Teams need to create compelling and
compliant sales proposals
2. Marketing / Communications Teams want
to optimize their content and be brand compliant
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Sales Teams must:
1. Optimize their proposal language to sell moremore
2. Differentiate their offerings & submit compliant responses
Today this is a manual process…
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Fast, actionable insights/ reports
Clarity Analysis
Compliance Analysis
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Marketing/Communications Teams must:
1. Optimize their content for better audience audience engagement
2. Make sure content aligns with Brand Governance & Compliance policies
Today this is a manual process…
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Fast, actionable insights/ reports
Message
Clarity
Analysis
BRAND -SEO
Consistency
Analysis
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In a nutshell, it’s about clear & compliant communication…
…with tooling that augments your process, and with low friction
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…and we help make content
more:
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(2) > Company Progress - 2014
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Financials
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102% increase in Booked Revenue
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57% of all 2014 revenue is renewable
Up from 29% in 2013
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93% increase in new customers
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Expanding our reach
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Pipeline Growth - 595 Cities
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Team & Infrastructure
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1 New executive – John Nolan
SVP Sales & Marketing
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1 New Australian Office
Bringing on board customers like:
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Infrastructure - Optimizing for Scale
• Zendesk - Trouble ticketing & support tracking
• SalesForce – CRM, moved from Sugar
• Rackspace – Migrating to dedicated hardware
• Jira - Product management, engineering delivery
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Product Development
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2 VisibleThread Docs releases
Version 2.10 – Feb 2014, Version 2.11 – Oct 2014
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3 Clarity Grader releases
(Spell checker, filter scans, good & bad language folder views)
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(3) > Vision for 2015…
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Product Evolution
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Deeper APIs for both products
Support the content publishing/production lifecycleComplement existing customer solutions, eg: CRMs, CMSs
Support partner ecosystem
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API
VisibleThread for Docs
API
Clarity Grader
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Deeper readability scoring
Break out content and measure paragraph level readabilityApplies to both VisibleThread for Docs and Clarity Grader
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Broken Links – Web Content
Poor website hygieneApplies to Clarity Grader
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Accessibility – Web Content
Regulations driving A, AA levelsApplies to Clarity Grader
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and more…
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Addressable Market?
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This is a Multi-Billion $ Marketplace
Web Content Management* $1.2bn
Enterprise Content Management** $12.3bn
*Gartner. ** Markets and Markets
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By end of 2016, VisibleThread will be the content optimization ‘go to’ solution for
Sales and Marketing professionals globally
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Q&A