Download - Virgin Airlines
Virgin Airlines
Operation: Fill the Plane
• Only 6 months until costs start to catch up with us from doubling our fleet
• Must go to quick but effective marketing• Get the word out and flood the Internet• Email marketing/Bags Fly Free Advertisement• Target the business consumer
Ideas
• Start a campaign, gain buzz• Sell more advertisement, mostly digital • Enhance customer/passenger experience• Extensive training for attendants and
employees• Welcome more feedback
What we Found
• Our network of routes can be extended more, so we can attract those business consumers we are looking for
• The things that bother customers the most are unnecessary fees, hence the start of our bags free through online booking campaign
• More competitive Pricing
SWOT
Strengths• Loyal Customers• Innovation• Market Share• Brand Equity
Weaknesses • Financial Position• Attracting consumers• Online presence• Advertisement/Communication• Weak brand
SWOT
Opportunities• Acquisitions• Online• Takeovers• Emerging markets
Threats• Price Wars• Economy• Competition• Fees• External Factors
Bags Free Through Online Booking
• New Campaign• When customers shop online, their bags fly
free• Good strategy if it drives online business• Good look in the eye of the consumer
The Virgin Experience
• “The Virgin Experience” • Advertise this, as part of the newly vamped
Virgin Airlines• Enhance customer service past just the smiles
and friendly faces. Build Rapport, get feedback
The Virgin Experience
Budget
• Make “Bags free through online book” signature advertisement
• Spend more on advertising, like about 3%-4% of total budget on advertisement
• Add abroad advertisement
• Allocate more to banner and social media advertisement
• Keyword Search• SEO• Internal team
advertisement
Social Media Revamp
• Update all social media, combined around one common theme
• Add more direct links, specifically for Online booking website
• Do more promoting, giveaways • Ask for customer responses/feedback
SmartPhone App
• Create convenient, user-friendly app• Customer can check bags, check in/out, find
flights• Deal notifications sent to app• “Experience” factor