Download - Viral marketing
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Tuli HotelsViral Marketing Campaign
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Tuli Hotels
• 7 Hotels existing
• Located primarily in the ‘heart of India.’
• At the moment in time, there are no social networks listed on the International Site.
• Facebook Site does exist
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What is Viral Marketing?
• It is making an awareness of a brand through already existing social networks.
• For example to achieve product sales
• Such as using Facebook, Twitter, MySpace, etc.
• It spreads like a “virus.”
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SOSTAC Process
• Situational Analysis
• Objective
• Strategy
• Tactic
• Action
• Control
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SOSTAC: How viral are Tuli Hotels?
• Facebook exists but only ‘26 Likes’
• Twitter/Myspace/ Lindedin- no account found
• Trip Advisor
Situational Analysis: Little to No viral marketing exists
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SOSTAC Tuli
Objective for Tuli Hotel’s:
To make Tuli Hotel’s Viral all around the internet, that people are aware of who they are and what they have to offer, by one simple click.
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SOSTAC Tuli
• Strategy: • Get to know what sites are the most
important on the web• Create accounts and make attachments
to different sites• Create offers and contests on different
sites• Use word- of- mouse
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SOSTAcTuli
• Tactic:• Get to know what
the market of India is using for Internet Sites
• See where the hotel is able to place themselves
• Create a more intriguing ‘home’ website for Tuli Hotels
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Lets make them ViRAL! SOSTAC
All Around the World:
• Make a PINTEREST account
• MYSPACE Account
• Linkedin account important for hiring purposes
• Make offers on Travelocity and Expedia
Popular in India: • Join sites such as
Crazeal.com make local offers
• Facebook, Twitter, orkout
• Makemytrip
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Word of Mouse
Offer ‘Best wedding photo contest on Pinterests
Create offers on travel websites for those wanting to visit India and those looking for a place to travel to
Create accounts on my common social media websites, connect all sites together
Make yourself well know all around.
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SOSTAC Tuli
Control: Weekly updates on all sites Change offers and contests Have a position within the companies
that takes care of all internet related marketing
Follow through on all give away’s for contests/make sure it’s an experience for the guest
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Good Luck Tuli Hotel’s on
becoming Viral!