Template: Brand positioning

A brand positioning statement helps a business to recognise who the target market is and lets it think about how it wants the target market to perceive the business brand. A business should write its brand positioning statement before starting to market its products or services.

Date:

Author:

Area to consider

What to think about

Positioning

Target customer

Who do you believe will want to use your product or service? You can have multiple groups of customers i.e. segments

Customer problem

What is the problem(s) they have which you are trying to solve?

Your solution

What is your solution? How does it solve the problem(s)?

Unique selling proposition

Why would consumers choose your solution over competitors?

Competition

What are competitors doing to solve the problem(s)?

Reasons to believe

What evidence do you have that your solution is better than the competitions?

Bring all this information together to fill out the following brand positioning statement:

For . target customers

Who . have the following problem.

Our product is a describe the product or solution.

That providesthis solution to the problem

Unlike . reference the competition.,

Our product/solution. describe the unique selling proposition..

CIM Marketing Expert

TEMPLATE BRAND POSITIONING