Download - ViEW 2012: Online-Moderation
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PCW 25
Veterinary collaboration in the age of Web2.0
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Program:Round of introductionsWhat is NOVICE? How can ViEW use it? Online-Moderation
LunchSocial media: Wikis and Facebook
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Warm-up
• Who are you?• Where are you from?• How do you use social media and web
2.0?• What is your facebook, novice,
twitter ... nickname
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Online ModerationTheoretical background and practical hints
Jan EhlersCompetence Centre for E-Learning, Didactics and Educational Research in Veterinary Medicine
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Types of communication
Face to faceWritten
MailChat/MessengerDiscussion board
AudioTelephoneSkypeVideo
Synchronous
AsynchronousSynchronousAsynchronous
SynchronousSynchronousSynchronous
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Model of mass communication (MALETZKE 1963)
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Model of mass communication (MALETZKE 1963)
Own interpretation of information No non-verbal information CAVE: rumour and gossip „Sleeper-effect“ (disconnection of message and author)
Cognitive dissonance (selective/selected cognition)
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Real and virtual opinion leaders (MERTEN 1988)
Receiver of opinions of
virtual opinion leaders
Medium with virtual
opinion leader (V) Autonomous
opinion making
Real opinion leader
Opinions
Receiver of opinions of real opinion leaders
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What kind of roles/jobs do you have as a moderator in a social
network/discussion group?
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Roles of moderators
Pedagogical
Social
Management
Technical
Organisator
Animator/Motivator
Content expert
Transfer expert
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Competencies
Understanding of online-communication processes (development of trust)
Technical skills and knowledge (tools, helpdesk)
Ability to communicate online(striking the right note)
Know-how (e.g. about content of group)
Personality (self-confidence, no craving for recognition)
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FEASP model (ASTLEITNER 2001)
Fear
Envy
Anger
Sympathy
Pleasure
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5-step model of e-moderation (SALMON 2001)
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Questions as tools of moderation
Open and closed questions
Clarifying recapitulations
Questions for concretion
Conducive questions (to results, problems)
Questions activating resources or abilities (who could help here?)
Clarifying and collecting emotions
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Tools of moderation
Summaries
Reminding of forgotten topics
Stay on topic (off-topic vs. coherence)
Job: moderation not content
The shorter the postings of moderators, the more the participants will post
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Uses and Gratifications Approach (PALMGREEN 1084)
Affective: relaxation, amusement Cognitive: information, knowledge Integrative: identification, acknowledgement Interactive: friendship, „social“ relationships=> Response-time
Beliefs
Evaluations
Wanted gratifi-cations
Useof
media
Gratifi-cations
received
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CAVE!!
Flaming and lurking
Generalisations
Spiral of silence
Nettiquette
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Theories
SIDE: Social Identity and Deindividuation (Anonymity and identifiability) REICHER, SPEARS und POSTMES 1995
Messaging threshold approach (Additional expenses of online-communication, cost-benefit-calculus) REID, MALINEK, STOTT und EVANS 1996
Media Richness Theory (Richness of media avoids ambiguity) DAFT und LENGEL 1986
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§Legal issues
Questions of patient owners
Complaints
Evidence based medicine
Objectivity vs. advertisement
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Online moderation in NOVICE
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Roles
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Jobs moderators
• Start and bring forward discussions and groups
• Tell administrators about spam/problems
• Compliance with house rules
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Get visible as a moderator: Profile
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Get visible as a moderator: In the group
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Actions
• See what´s happening (dashboard, river, notifications)
• Start discussions (own postings)
• Comment/Like
• Edit
• Warn per message
• Inform administrator
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Postings
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What admins can do…
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Group work
On the sheet you will find 6 situations that could happen to you as a moderator of a group in a social network. Please read them and choose 1-2 to discuss and solve in the group:
• Privacy• Intellectual property rights• Silent agreement (spiral of silence)• Commercial interests• Lurking/inactivity• Flaming
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Round of conclusions
• How could web 2.0 technologies enhance the veterinary community in the future?
• What will you do/change tomorrow regarding social networks/web2.0?