Download - VideoGenie & Mountain Hardware
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www.videogenie.com │ [email protected] │1.877.643.9002
Company Overview
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Founded at Stanford University
Offices in San Francisco
Investors include Eric Schmidt &
Blumberg Capital
Finalist 2010
Presenter 2010
Winner 2010
Winner 2010
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www.videogenie.com │ [email protected] │1.877.643.9002
Who Uses VideoGenie
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Fashion Beauty & Health CPG Retail
Business Services Entertainment Consumer Services Other
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www.videogenie.com │ [email protected] │1.877.643.9002 3
Shutterfly: Product Reviews Shutterfly customers share the story behind their photobooks
Let your customers showcase what they love about your
product, service and company through video reviews, star
ratings, and text.
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www.videogenie.com │ [email protected] │1.877.643.9002 4
Bud Light: Sweepstakes & Contests Fans audition to be a Super Bowl Correspondent
Create interactive contests and
secure original and authentic content
Enable voting,
liking, and ratings to drive more sharing
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www.videogenie.com │ [email protected] │1.877.643.9002 5
Covergirl: Opinions & Advice Readers submit their video tips and style guide
Empower your customers to create useful
content featuring your product or
around your topics
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www.videogenie.com │ [email protected] │1.877.643.9002 6
Blue Shield: Authentic Storytelling Collect personal stories around topics important to your community
Solicit stories in response to a
variety of questions from
your community
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www.videogenie.com │ [email protected] │1.877.643.9002
How VideoGenie Works
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Collect existing content
Solicit new conversations
Generate new content
Owned Earned Paid
Moderation
Optimization & Amplification
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www.videogenie.com │ [email protected] │1.877.643.9002
Solicit New Conversations Essential Components of Success
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Needs to be everywhere It needs to be single-click simple
Customers won’t just come to you
Any friction, and customers won’t participate
Ads Mobile
Social Websites
Mobile
Social Websites
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www.videogenie.com │ [email protected] │1.877.643.9002 9
Website & Microsite
Banner Ads
Facebook Promoted Posts
Paid
VideoGenie’s Recorder Process Collect Content Everywhere
Facebook Application
Facebook Newsfeed
Earned Owned
Mobile
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www.videogenie.com │ [email protected] │1.877.643.9002 10
The VideoGenie SocialBox Make your Facebook posts interactive and engaging
Post content to Facebook Fans watch content Fans create content
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www.videogenie.com │ [email protected] │1.877.643.9002
The VideoGenie SoapBox
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Interactive rich-media ads
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www.videogenie.com │ [email protected] │1.877.643.9002 12
The VideoGenie SoapBox Interactive rich-media ads
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www.videogenie.com │ [email protected] │1.877.643.9002
VideoGenie’s Recorder Process
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Additional Features § Contribute content by webcam, upload, mobile device, or email
§ In-browser mobile recording
§ Terms of service for ownership of all content submitted
§ Instant sharing ability
The Simplest Way to Collect Content
Specific prompts
keep users on topic
Self-review process
boosts content quality
Inline customer support
boosts participation
Time constraints keep short-
form content usable
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www.videogenie.com │ [email protected] │1.877.643.9002
In-Browser Mobile Recording
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No application or download required
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www.videogenie.com │ [email protected] │1.877.643.9002
Streamlined Moderation
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Only Brand-safe Videos Displayed
Approve
Social gaming
encourages sharing
Visitors see their friend’s
videos on your site
Disapprove
Automated emails help
the customer improve their
video
Customers re-record their video
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www.videogenie.com │ [email protected] │1.877.643.9002
Optimization & Amplification Data-driven Display
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VideoGenie’s Proprietary Algorithm Distributes Videos Based on Performance Metrics
0
0
0
0
Shares
Sign-ups
Votes
Completion
1,254
740
980
480
756
298
1,146
988
531
916
980
674
1 2 3
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www.videogenie.com │ [email protected] │1.877.643.9002
Turnkey Rich Media Solutions
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Resizable, mobile responsive designed javascript integration
Highlight Reel Micro-Gallery Standard Gallery
Masonry Gallery Montage Player
Micro-Gallery
The Side Bar
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www.videogenie.com │ [email protected] │1.877.643.9002
Generate New Content
§ Tap into the network that has created over 50k videos to date § Find your target demographic for each project § Guarantee participation in each campaign
The VideoGenie Network
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www.videogenie.com │ [email protected] │1.877.643.9002
Proven Results with Top Brands
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ROI 10x
conversion lift 30%
new visitors per share 96
engagement 15x
share rate 88%
avg view time 3 min
“The best UGC campaign that Bud Light has ever run!”