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WE CREATE EMOTIONAL CONNECTIONS THROUGH AUTHENTIC STORYTELLING
BY PLANNING, PRODUCING AND PRESENTING ONLINE VIDEO
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My brother can do really cool “wheelies” on his motorcycle!
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My brother can do really cool “wheelies” on his motorcycle!
My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the rabbing the accelerator and popping up his front tire really caught Shelia’s eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the rabbing the accelerator and popping up his front tire really caught Shelia’s eye since
Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
![Page 4: Video Roadmap to Success! - August 22, 2013 Event](https://reader033.vdocuments.us/reader033/viewer/2022051314/54c467b04a7959dc4c8b4609/html5/thumbnails/4.jpg)
My brother can do really cool “wheelies” on his motorcycle!
My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the rabbing the accelerator and popping up his front tire really caught Shelia’s eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the rabbing the accelerator and popping up his front tire really caught Shelia’s eye since.
![Page 5: Video Roadmap to Success! - August 22, 2013 Event](https://reader033.vdocuments.us/reader033/viewer/2022051314/54c467b04a7959dc4c8b4609/html5/thumbnails/5.jpg)
![Page 6: Video Roadmap to Success! - August 22, 2013 Event](https://reader033.vdocuments.us/reader033/viewer/2022051314/54c467b04a7959dc4c8b4609/html5/thumbnails/6.jpg)
![Page 7: Video Roadmap to Success! - August 22, 2013 Event](https://reader033.vdocuments.us/reader033/viewer/2022051314/54c467b04a7959dc4c8b4609/html5/thumbnails/7.jpg)
![Page 8: Video Roadmap to Success! - August 22, 2013 Event](https://reader033.vdocuments.us/reader033/viewer/2022051314/54c467b04a7959dc4c8b4609/html5/thumbnails/8.jpg)
My brother can do really cool “wheelies” on his motorcycle!
My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the rabbing the accelerator and popping up his front tire really caught Shelia’s eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the rabbing the accelerator and popping up his front tire really caught Shelia’s eye since.
![Page 9: Video Roadmap to Success! - August 22, 2013 Event](https://reader033.vdocuments.us/reader033/viewer/2022051314/54c467b04a7959dc4c8b4609/html5/thumbnails/9.jpg)
Let’s find an Emotional Connection
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Achieving Common Ground
I get this
Emotional Connection =
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Opening the door to Trust and Believability
Finding Common Ground =
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Trust and Believability =
Positive decision making without fear, uncertainty and doubt
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What’s the ROI of your mother...?
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What do you want video to do for you?
“I want video to help me...”
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PLAN PRODUCE
PRESENT PERSUADE
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PLAN
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PLAN - BOLT ON- GOALS- AUDIENCE- EMOTION- DELIVERY- COST
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PLAN - BOLT ON- GOALS- AUDIENCE- EMOTION- DELIVERY- COST
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PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
01: BOLT ON Attach video to sales & marketing
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PLAN - BOLT ON- GOALS- AUDIENCE- EMOTION- DELIVERY- COST
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PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
02: GOALS Identify your targets
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PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
02: GOALS Identify your targets
- FIND NEW PEOPLE- INTRODUCE ME- EXCUSE TO CONNECT- ADD CLARITY- SUSTAIN A CONVERSATION- PARTNER STRATEGICALLY- MORE OPPORTUNITIES TO SELL
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PLAN - BOLT ON- GOALS- AUDIENCE- EMOTION- DELIVERY- COST
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01: Fran 02: Dan 03: Claire 04: Bob
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
03: AUDIENCE Identified by stage of sales cycle
FIND DIGEST CONFIRM BELIEVE
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FIND
INTRODUCE
WHY STORY
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
01: Fran 02: Dan 03: Claire 04: Bob
! AWARE
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
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FIND
INTRODUCE
WHY STORY
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
01: Fran 02: Dan 03: Claire 04: Bob
! AWARE
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
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PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
FRAN: Why Story
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FIND
INTRODUCE
WHY STORY
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
01: Fran 02: Dan 03: Claire 04: Bob
! AWARE
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
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PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
DAN: About Us Story
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FIND
INTRODUCE
WHY STORY
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
01: Fran 02: Dan 03: Claire 04: Bob
! AWARE
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
![Page 31: Video Roadmap to Success! - August 22, 2013 Event](https://reader033.vdocuments.us/reader033/viewer/2022051314/54c467b04a7959dc4c8b4609/html5/thumbnails/31.jpg)
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
CLAIRE: Client Story
![Page 32: Video Roadmap to Success! - August 22, 2013 Event](https://reader033.vdocuments.us/reader033/viewer/2022051314/54c467b04a7959dc4c8b4609/html5/thumbnails/32.jpg)
FIND
INTRODUCE
WHY STORY
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
01: Fran 02: Dan 03: Claire 04: Bob
! AWARE
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
![Page 33: Video Roadmap to Success! - August 22, 2013 Event](https://reader033.vdocuments.us/reader033/viewer/2022051314/54c467b04a7959dc4c8b4609/html5/thumbnails/33.jpg)
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
BOB: Best Practices Story
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PLAN - BOLT ON- GOALS- AUDIENCE- EMOTION- DELIVERY- COST
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PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
04: EMOTION Connect Emotionally
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PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
04: EMOTION Simon Sinek “Start With Why”
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Gut feeling
Facts & Data
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
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01. Primary Emotional Connection
02. Secondary Emotional Connection
Why is Why important? Cart before the horse
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
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01. Primary Emotional Connection
02. Secondary Emotional Connection
Horse before the cart...PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
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PLAN - BOLT ON- GOALS- AUDIENCE- EMOTION- DELIVERY- COST
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05: DELIVERY Think ongoing conversation
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
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05: DELIVERY Not a one time shot
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
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76,459,480
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
05: DELIVERY Congratulations... you now know there are this many people dumber than you
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PLAN - BOLT ON- GOALS- AUDIENCE- EMOTION- DELIVERY- COST
![Page 45: Video Roadmap to Success! - August 22, 2013 Event](https://reader033.vdocuments.us/reader033/viewer/2022051314/54c467b04a7959dc4c8b4609/html5/thumbnails/45.jpg)
06: COST Please provide a budget
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
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06: COST Think phone bill
PLAN : BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
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PRODUCE- AUTHENTIC- STORY- CLIENT VS. VIEWER- HURDLES
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PRODUCE- AUTHENTIC- STORY- CLIENT VS. VIEWER- HURDLES
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PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
01: AUTHENTIC They CAN handle the truth
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PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
01: AUTHENTIC They CAN handle the truth
Tell us something REAL about your business...
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PRODUCE- AUTHENTIC- STORY- CLIENT VS. VIEWER- HURDLES
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PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
02: STORY Fastest way to achieve common ground
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02: STORY What makes a good story?
PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
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PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
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PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
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PRODUCE- AUTHENTIC- STORY- CLIENT VS. VIEWER- HURDLES
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PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
03: CLIENT VS. VIEWER Time to pick on you
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PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
03: CLIENT VS. VIEWER Time to pick on you
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PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
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PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
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PRODUCE- AUTHENTIC- STORY- CLIENT VS. VIEWER- HURDLES
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01: Fran 02: Dan 03: Claire 04: Bob
FIND DIGEST CONFIRM BELIEVE
04: HURDLES Breaking them down with story
WHOWHYHOWWHAT
INTERESTPROCESS
COSTUPGRADE
HOWWHAT
INTERESTPROCESS
COSTUPGRADE
PROCESSCOST
UPGRADE UPGRADE
TRUSTBELIEVE
TRUSTBELIEVE
TRUSTBELIEVE
PRODUCE AUTHENTIC : STORY : CLIENT VS. VIEWER : HURDLES
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PRESENT- SUBMERGE- CUTAWAY
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PRESENT SUBMERGE : CUTAWAY
03: SUBMERGE Take them deeper into the story
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PERSUADE
- EXCUSE- ONGOING- NOT ABOUT YOU
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PERSUADE
- EXCUSE- ONGOING- NOT ABOUT YOU
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PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
01: EXCUSE Getting permission to interrupt
SalesVideos{
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SalesVideos{
MarketingVideos{
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
01: EXCUSE Getting permission to interrupt
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01: EXCUSE Getting permission to interrupt
PERSUADE EXCUSE : ONGOING : MAGAZINE : NOT ABOUT YOU
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PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
01: EXCUSE Everyone has a blurry space
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PERSUADE
- EXCUSE- ONGOING- NOT ABOUT YOU
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!
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
02: ONGOING When should you stop?
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! $
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
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! $
4 weeks
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
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! $
4 weeks
!
18mn
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
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! $
4 weeks
!
18mn
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
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! $
4 weeks
!
18mn
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
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! $
4 weeks
! ▶ ▶ ▶ ▶
18mn
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
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! $
4 weeks
!
x▶ ▶ ▶ ▶
18mn
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
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! $
4 weeks
!
x▶ ▶ ▶ ▶
18mn
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
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! $
4 weeks
!
4
x▶ ▶ ▶ ▶
18mn
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
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! $
4 weeks
!
4
x▶ ▶ ▶ ▶
18mn
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
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Email Clicks WITH Embedded video
Email Clicks WITHOUT Embedded video
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
02: ONGOING Creating Internet Currency
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PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
02: ONGOING Who would get your permission?
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PERSUADE
- EXCUSE- ONGOING- NOT ABOUT YOU
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SalesVideos{
MarketingVideos{
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
03: NOT ABOUT YOU Get over itSITS ON YOUR WEBSITE
SITS ON THE INTERNETS
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SalesVideos{
MarketingVideos{
PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
03: NOT ABOUT YOU Get over it
NOT ABOUT YOU!
ALL ABOUT YOU!
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BREAD CRUMB
SalesVideos {
MarketingVideos {PERSUADE EXCUSE : ONGOING : NOT ABOUT YOU
03: NOT ABOUT YOU Get over itSITS ON YOUR WEBSITE
SITS ON THE INTERNETS
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EMOTIONALEQUITY!
!"#$%&'%#(%)*+$&+(#,%-+((./$&+(0
1.#2$%%%%%%%%%%%3#$#%%%%%%%3&'$2&45$&+(%%%%%%%%%6.2'+(#,
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VIDEOROADMAP
LET’S DO YOURS...