Nielsen:
While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.
Why video?
Forrester study:
“Any given video in the index stands
about a 50 times better chance of
appearing on the first page of results
than any given text page in the index.”
Why video?
So…
• More traffic
• More engagement
• Better search engine ranking
Why NOT use video?
Top 10 ways to use video to
market your business
#1 Give your elevator pitch
Easyvideoplayer.com
#2 Demonstrate your products
Hipmunk.com
#3 Demonstrate social proof
Philsquare.com
#4 Sell your products or services
Simplestoryvideos.com
#5 Share tips and advice
Carlssaturdaystrategy.com
#6 Answer FAQs
Evernote.com
#7 Introduce your team
Hugeinc.com
#8 Do a tour of your business
Blog.behance.net
#9 Entertain
Oldspice.com
#10 Report the news
Healthguru.com
Video best practices
• Don’t let perfection get in the way of
progress!
• Use a good quality camera – doesn’t
have to be expensive.
• Make sure the sound is good.
• Create new videos frequently.
• Post videos on Youtube, then embed in
your site.
Other stuff we could include
• Favorite cameras – iphone and monitor
• Favorite mic
• Favorite lighting kit and backdrop
We can help!
Questions?