Video MarketingHow to create an Effective Video
What is Video Marketing?
The use of video to sell a product or service
Where can you add video?
WebsiteEmail
WebcastingPodcasting
5 Reasons why you should add a video on your website
1. Videos make material more believable
2. Video also grabs the viewers attention. 3. It adds a personal touch
4. Video is more precise than text.
5. It is an entertaining multimedia experience, and one that is likely to be shared via viral marketing.
Ways to use your video to build your business
DIY and Tutorials, How To…TestimonialsTours (Explain what you do, where you
are located, office tour) Online demonstrations and video series
(can use it as training and customer support)
Video Newsletters
10 Reasons Why Video Marketing Works
1. INCREASES BRANDING AND CREDABILITY
2. ACCESSABLE ON-DEMAND
3. POWERFUL SALES TOOL
4. RETAILERS' ”TO-DO-LIST”
5. BLOGGING, VIDEO SHARING & SOCIAL NETWORKING
6. AWARENESS
7. ADVERTISING
8. DEMOGRAPHICS 9. BETTER EDUCATED LEADS
10. RESULTS
5 Rules to video marketing success. 1. Have a great concept and plan of your videos.
2. Relay your message well.
3. Make your videos short but simple. 4. Give them a surprise and twist. 5. Reach out and give what your target audience
needs.
When creating a video keep in mind:
Who is the audience for your video?
What do you want them to learn?
What do you want them to feel?
What do they already know?
Spark Your Video Creativity
1. Educate 2. Answer questions 3. Do a product review 4. Grow your list
5. Talk about your case studies and results
6. Tell a story 7. Myths 8. Take your viewers behind the
scenes 9. Ask questions and answer
them
10. Additional video opportunities
Tools to shooting a good video Write a script
Make sure you have the right supplies
Be mindful of the background Make sure that you have good
lighting
Use a microphone that is close to the person speaking
Take notice of the noise factor Set the camera in a flat
surface Take multiple takes
5 Components of a good video
1. Interesting and direct to the target audience 2. Informative and/or entertaining 3. Leaves the viewer wanting more and feeling
the need to go to your website.
4. Has good potential to be “viral” 5. Appear professional
Video Production Do's: 1. Offer quality content
2. Make it personal and be yourself.
3. Use quality graphics, and background music (if any).
4. Use your own, or at least a live person's voice.
5. Use a clean and simple background.
5. Make a clear and concise call to action.
Video Production Don'ts:
1. Don't just pitch your product/service.
2. Don't use a robotic voice-over.
3. Avoid being "cheesy" with your graphics, music and pictures.
4. Don't use a distracting background.
WHAT IS VIDEO SEO?
Bringing more people to your video
Components of Video SEO
Title Description
Tags
6 Quick Tips to Optimize Your Videos 1. Make your title count
2. Provide excellent content
3. Include your URL in your video
4. Take advantage of video’s branding opportunities
5. Always provide an HTML link
6. Go beyond YouTube
Placing video effectively
Avoid having your video start automatically when visitors arrive to your website.
Make sure it looks professional! .
Keep promotional videos short and lots of camera angle changes Smile!
Avoid putting too much video up on your site
Allow them to see your personality
Make sure your video actually has a point! Instruct people to view your video
Services To Automate Video Submissions
HeySpread
Traffic Geyser
Video Post Robot