Transcript
Page 1: Video Branding : Vine

Video Branding

Page 2: Video Branding : Vine

• Shorter video = content sees much better engagement than longer video

• But even 30-second videos suffer from over 20 percent viewer drop-off by video’s end — that’s why Twitter decided to up the ante with Vine’s 6-second limit.

Vine• 6 seconds long • Looping• Revining • Coments• Favorite

• Twitter-owned• 40 Million Registered Users• Average Age - Teens

“More marketers like GE are seeking out voices that will

lend instant credibility to their

brands—and there’s no shortage of

voices.”

Page 3: Video Branding : Vine

The Face of Brands: On VineZach King 2.1M

Chrysler

Robby Ayala 3MHP, Niche

Marcus Johns 5.5 MChrysler, Jolly Rancher, HP Dating Apps, American Eagle

Brittany Furlan 7.9 M

“Our belief is that these creators are

not only the future of digital advertising but also the new

wave of ‘broadcast’ channels.”

Jerome Jarre 7.8 M1st Popular Brand Vine - GE

Page 4: Video Branding : Vine

Making Money On Vine

$1,000 for re-Vining someone's video, or $8,000 through product placement, according to one viner.

Posting an average of five original videos per week. If even just one of those five clips has a sponsor, that translates to more than $400,000 a year.Other reports say that these vines can be worth anywhere from $20,000 to $50,000

Fandoms - Magcon

Our partners look to Niche to supercharge their social presences. Alongside our creators, we help partners acquire new users, develop audience, generate buzz and solicit engagement.

Page 5: Video Branding : Vine

Fun Facts

• The domain Vine.com belongs to Amazon.• $500,000 price tag.• Vine.com experienced an enormous spike in traffic, and sales,

thanks to the confusion.

• Every second, five Vines are tweeted.

• A branded Vine is 4x more likely to be seen than a branded video.• If every Vine user recorded just a single six-second video, there would be over 2,334 hours of footage. This would be longer than looping the “Lord of the Rings” trilogy 250 times.

• On April 15, 2013, the day of the Boston Marathon bombing, a record-breaking 19,667 Vines were created. (As of Jan. 2014)

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Sources

http://www.thewrap.com/vine-star-brittany-furlan-business-of-marketing/

http://www.vine.co

http://www.syracuse.com/news/index.ssf/2014/05vine_celebrities_money_ads_curtis_lepore_videos_jessi_smiles.html

http://www.searchenginejournal.com/25-things-know-vine/87383/


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