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Next Gen Internet
Engaging Mobile first
Calls for action
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Nothing engage more than video
700 Million Chinese online viewers by 2016
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Nothing engage more than video
70% of all mobile traffic is video today
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Mobile first
Tablets outselling laptops & desktops combined
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Mobile first
Alibaba doubled mobile purchases last year
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By June 2013 Unique Visitors for search engines and online video were equal in China Social media dropping
Search and video
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*when I search, I act
Cum Investiga Agere*
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S O W H T ? Hint: It’s not only about selling shoes
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3x Use Cases
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Video Mobility Search
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Train the workforce
Customer and engineers sharing training videos, support cases and “how to”-videos
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Burberry.com it is a video communicating moods And yes, you can buy things
Engage the consumer
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Educate your customers
Instruction videos Video-centric apps Trouble shooting