Download - Vickey QS presentation May 2011
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Can
make
you fit? Ted Vickey
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My PhD is researching exercise and
technology, because I want to find out if the
use of online social networking increases
exercise adherence and motivation so that
developers can create more persuasive
applications that allows a person to
become healthier and decrease healthcare
costs.
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WHO
WHAT
WHY
HOW
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WHO
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I am by EDUCATION an Exercise Scientist,
I am by EXPERIENCE an Entrepreneur,
I am by PASSION a Connector.
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Connected Health
Health
Obesity Physical Activity
Technology
Mobile Social
Networks
Mobile + Social Network + Physical Activity
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Research
Physical Activity
Obesity
Social Networking
Technology
• Why important? • Epidemiology • Public Policy
• What is it? • Global crisis • Economic impact
• Twitter • Social Network Analysis • eHealth
• Fogg Behavior Model • Persuasive Technologies • Challenges
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WHAT
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1. Turn on mobile fitness app
Workout
Time!
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2. Complete physical activity
Walking
Running
Biking
Hiking
Swimming
Lifting
Sleeping
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3. Save workout
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WHY
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Chronic
Disease
•Heart Disease
•Diabetes
•Stroke
•Lung Cancer
•Respiratory Disease
PREVENTABLE !
70% 63% 90%
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Market Drivers for eHealth
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HOW
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#dai
lym
ile
#nik
e+
#en
do
mo
nd
o
#ru
nke
ep
er
#myf
itn
essp
al
178,988
136,299
74,037
61,538
49,664
As of May 5, 2011
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Additional Twitter information
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Random sample of 2000 English speaking, mobile fitness app users
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English only workout tweets (5 hashtags), 36 days
Tweets = 234,772
Unique Users = 57,018
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Tweets per day per #hashtag
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Next Steps
• 7th Annual International Conference on Kinesiology and Exercise Sciences (27-30 June) in Athens;
• Submit paper to Athens conference (27 May);
• NUIG Health Promotion poster (1 June);
• Finish Lit Review and submit to journals.
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Ted Vickey National University of Ireland - Galway
@tedvickey
www.linkedin.com/in/tedvickey
www.socialfitphd.com
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Dr. Kathleen Martin-Ginis
Industry Advisor McMaster University
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Tweet Classifications
Naaman et al 2010
Pear Analytics 2009