Mitch Titley
What does your business need to attract funding?
What does your business need to attract funding?
• Business attributes• Financial requirements• Other considerations• Think about the Investor• Mitch Titley’s “Top 4”
Agenda
What does your business need to attract funding?
Must have…• Good management / people!• Barriers to entry / unique offering• Scaleable
Sought after…• Transformational technology or • Growth market / market leader
Business attributes
Personal impact (communication, trust, integrity)
Passion / belief / drive Track record
What does your business need to attract funding?
Must have…• Cash generative (/ profitable)• Growth prospects• Business plan
Sought after…• Scale...
Financial requirements
There are exceptions to this… …but they are “normally” only
tolerable in the short term
A clear and consistent story… …that ties into your financial
projections!
What does your business need to attract funding?
Must have…• Evidence that it works• An exit story!• “Bumping into” the right investor• Luck
Sought after…• Your own / “friends & family” money
Other considerations
A diverse network helps here
But you can make your own luck
What does your business need to attract funding?
• 3 types of Investor:– Financial– Hedonistic– Altruistic
• Role in business?– Mentoring / “black book” / other?
• Financial instrument?– Equity / loan / other?
Think about the Investor
What does your business need to attract funding?
• Good management / people• Cash generative• Barriers to entry• Scaleable
Mitch Titley’s “Top 4”
What does your business need to attract funding?
Thank you.
Mitch Titley